October 10th, 2012 | Aleh - Link-Assistant.Com
Internet getting increasingly mobile has long been a hot topic. Naturally, lots of site owners are embracing mobile search to increase multi-screen audience reach and drive more traffic to their sites.
In this post, I'll share different approaches to engaging with mobile users. One normally decides what approach to use based on the size and the type of their business, and the resources they can allocate for a mobile campaign.
1. A mobile website
This approach lies in creating a separate version of your site to show to mobile visitors. As a rule, the mobile version has less content than your original site and offers navigation that's far better suited for mobile browsing. Read more »
September 21st, 2012 | Aleh - Link-Assistant.Com
Has it ever puzzled you that your press release distribution service, no matter how reputable and pricey, won't deliver the results you expect? Or you do free PR distribution and keep wondering if your time and efforts are worth the aftermath.
PR effectiveness is the topic I covered in my recent guest post at State of Search.
I think that to see if a press release was effective, we should state the list of PR goals first. Here's the pyramid that summarizes the most common goals for PR distribution:
In 5 Key Indicators to Measure your Press Release Effectiveness you'll find out that things worth looking at when assessing the PR distribution results include: Read more »
May 21st, 2012 | Aleh - Link-Assistant.Com
Apart from some really cool achievements Google has recently managed to ruin reputation of the cutest monochromatic animals and cause an acute attack of paranoia among SEOs. An army of slapped-by-panda-pecked-by-penguin prophets shout about the approaching SEOpocalypses and preach on optimization asceticism. The naïve and trusting webmasters start removing backlinks, content, and keywords from their websites to cause nothing but even a faster decrease in rankings.
There are at least two teams in the field that benefit from the situation: the cunning dudes who mind their business and keep on working (see the case study below) and "the big SEO guys" (read: the evangelists of the fluffy white SEO). The latter are hypnotizing you with "we are building trust and authority using advanced techniques" mantra, which is yet another marketing catch. Sure thing the reputable consultancies might help you rank higher but their services don't always meet your budget.
As far as most of you know, during the past few years Google implemented several quality related updates but none of them was really fatal for traditional SEO. Though the aftermath of Penguin is not totally clear yet, we're absolutely sure, it's not going to be grave. Read more »
November 28th, 2011 | Aleh - Link-Assistant.Com
What's vertical search? This is, basically, search within certain outlined categories. Some vertical search engines specialize in just one field, while others focus on several (normally related) topics.
To visualize the concept, please, take a look at the following infographic:
Read more »