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Katherine Stepanova

Katherine Stepanova writes about SEO PowerSuite’s updates for the corporate blog, so you can find her contributions mostly under the Link-Assistant.Com News section. Kate is also the mastermind behind the FriendBox and SEO Crash-Test projects on our blog.


SEO Crash-Test 25: www.jukenjive.com.au

June 20th, 2011 | Katherine Stepanova - Link-Assistant.Com

Name:

Switch here to learn more on SEO Crash-Test and submit your website for SEO experts' review.

SEO Crash-Test 25

User Experience:

No major issues. It’s easy to complete goals and find the required information on www.jukenjive.com.au.

SEO Factors:

  • Rewrite URLs to make them user and search engine friendly.
    ./jukebox-for-rent.php would certainly look better than ./index.php?option=com_content&view=article&id=5&Itemid=2, right?

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SEO Crash-Test 10: www.1pixeldesigns.com

May 21st, 2011 | Katherine Stepanova - Link-Assistant.Com

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SEO Crash-Test 10

User Experience:

  • Confusing header navigation. The Services tab on www.1pixeldesigns.com contains a bunch of items that link to the same page. While there is some logic in such layout, it is misleading.

    E.g. You click on Brochure Design, where one expects to get the information on brochure design services, to review samples, etc., but you get on Graphic Design Services page, which apparently lacks the required information about the brochure design.

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SEO Crash-Test 9: georgetownrealtygroup.com

May 20th, 2011 | Katherine Stepanova - Link-Assistant.Com

Name:

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SEO Crash-Test 9

User Experience:

  • A pop-up window invites a user to sign up for the newsletter on the first page loaded - georgetownrealtygroup.com. How should one be sure that he/she is going to get valuable information before he/she even had a look at the web site?
  • Inconsistent and confusing navigation that apparently impedes conversion.

SEO Crash-Test 8: www.baseformula.com

May 19th, 2011 | Katherine Stepanova - Link-Assistant.Com

Name:

Switch here to learn more on SEO Crash-Test and submit your website for SEO experts' review.

SEO Crash-Test

User Experience:

The overall impression of www.baseformula.com would be almost perfect if not for the one drawback that might cost you the conversions and is very frustrating. Header navigation overlaps animated area (see the screenshot below). As the result, menu items are not clickable and look ugly. Just in case: we were using Firefox 4.0.1

SEO Crash-Test 7: www.northvalleychiro.com

May 18th, 2011 | Katherine Stepanova - Link-Assistant.Com

Name:

Switch here to learn more on SEO Crash-Test and submit your website for SEO experts' review.

SEO Crash-Test 7

User Experience:

  • It might be sensible to add another communication channel (contact form, e-mail).

Grab your exclusive guide into Universal Search SEO till March, 1 only!

February 22nd, 2011 | Katherine Stepanova - Link-Assistant.Com

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Universal Search is a proven chance to get great exposure and lure floods of extra traffic to your site.

Today’s SEO PowerSuite update makes optimizing your site for Universal Search results (Images, Videos, News, Places, etc.) many times more effective and easy.

New SEO PowerSuite becomes the only SEO software with Universal Search results tracking.

More to that, for one week only, all licensed users of SEO PowerSuite get an exclusive bonus - a tips-chocked Universal Search SEO guide.

Only till March, 1, order new SEO PowerSuite and get hold of the unique manual with dozens of sure-working optimization tricks and little-know tips on using SEO PowerSuite tools for Universal Search optimization.

All current users of SEO PowerSuite Pro and SEO PowerSuite Enterprise can claim the exclusive manual free of charge here.

Now jump over here to learn more on the killer Universal Search results tracking feature and on where and how you grab the unique “SEO’s Roadmap to Universal Search Takeover” guide.

SEO-safe website redesign: no need to sacrifice your rankings for blind innovations urge!

February 17th, 2011 | Katherine Stepanova - Link-Assistant.Com

Name:

The web evolves at a supersonic speed, constantly transforming and getting mature. What seemed all the rage just a year ago, turns desperately outdated. To keep up with this whirl of changes, you have to mature as well, reconsidering over and over again your “what’s good and bad” ideas.

Thus, sooner or later you wake up to find that your website no longer fits what you and your biz are, or simply doesn’t play well against progressive competitors. “Redesign!” goes your verdict, and grandiose plans build up in your head. But stop to think! Redesigning your site without proper SEO precautions is likely to devastate your search engine rankings and kill the traffic your website already gets.

How to avoid search engine rankings drop after site redesign?

Here’s a checklist for you to follow to come through the redesign with the least SEO losses, whatever the reasons, the plan and the depth of your site’s revamp.

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