December 6th, 2013 | Olga Filonchuk
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »
November 28th, 2013 | Olga Filonchuk
Hashtags have become an integral part of our social media lives that have a clear projection in our ''real lives''. They are everywhere – on Twitter, Facebook, Google+, Instagram, etc. Have we ever thought of the origin of hashtag and when exactly it became so ''mainstream''?
Hashtags didn't always have such prominence in our lives and their transformation can be called a true Cinderella story that you can read in this post. Let's start from the very beginning.
Time before Social Media
You'll be surprised but hashtag was firstly introduced in 14 century, spelled like ''lb'' and meant a pound in weight. In spite of its true origin the so-called pound sign has acquired some extra meaning as a hashtag on Social Media.
In 1988 hashtags were firstly used on a platform named Internet Relay Chat. Basically it's one of the first protocols on the internet that was used to send messages in real time. Hashtags were used to group messages and various information such as images, text content, videos and the like. # sign was used for its primary purpose – search. Read more »
November 19th, 2013 | Olga Filonchuk
The idea for this post came suddenly and thoughts that gave grounds for its growth were not positive. About a year ago I found out about the girl named Stacey who'd been struggling with lung cancer for about 2 years by then. She was a group mate of my friend's boyfriend and also a childhood friend of my former colleague. Yeah, small world.
Stacey died on October 22, 2012. 2 days after I got a newsletter from a local charity service where they mentioned how much money they gathered for her treatment in Israel. I still don't know why I got so furious but I wrote them back: ''Are you insane?!? She's been dead for 2 days by now'' and then sent messages to my friends not to open this newsletter.
Stacey's friends earned lots of money on Social Media – they sold their pictures, participated in auctions and contacted this local charity service who arranges dates between the youth if they provide money for charity. Stacey still died and nothing will change it now.
I wanted to change my mood on October 22, 2013 and I just googled: ''how social media saved my life''. And today I am offering you 5 outstanding, inspirational, positive stories that will make you believe in humanity and in Social Media.
Enjoy the ride! Read more »
November 1st, 2013 | Olga Filonchuk
How often is your business threatened by vagaries of SEO clients who don't often even know what they want? They are getting on our nerves and sometimes we even start to thinks that working with some of them isn't worth it at all. Let's just calm down for a second and try to find the way out of the most typical disturbing situations. Hopefully our infographic will help you with that. Read more »
October 25th, 2013 | Olga Filonchuk
Being new to something sucks anywhere and anytime. Being a young specialist in SEO can make your head explode as this industry is for the one who has the guts to keep a finger on the pulse of any minor change in a vagarious SEO world.
This is why we've prepared this list of SEO pros to follow on Twitter. These folks are fast, have relevant experience, personal opinion and can also have a decent chat with you.
The choice isn't based on followers' count like the majority of resembling posts but rather on:
- Influence in the industry
- Ability to produce genuinely unique opinion that at times contradicts with an established opinion in the industry
- Whether a user is active on Twitter
- Whether a user responds to ''ordinary mortals'' Read more »
September 12th, 2013 | Olga Filonchuk
Some snobs say Social Media managers are useless staff and get their salaries for the job that could have been distributed between other departments with no harm. I will not fight with them (no, not today) and would rather suggest we imagined that SMM was as important as medicine for instance.
Imagine, you've entered the university to study SMM and now you're about to say your Hippocratic Oath. How will it look like?
August 15th, 2013 | Olga Filonchuk
Customers want you now, they want you 24/7 and your time zone sleep preferences are of little concern to them.
They contact your support team and if they feel that your support reps are taking too much time to reply (they always think so), they are most likely to get you on Twitter, Facebook, Google+, etc. It's OK if you have like 5-6 support requests on social networks per day, but what if there are more?
Let's see how big brands cope with huge loads of support requests on Social Media and how massively they fail/succeed.
Lufthansa Facebook page is one of the greatest examples of the social media managers' team any company would die to hire. If you have a careful look at their wall you'll notice that new messages are being sent to LuftHansa every hour (at least 3-4 per hour). Some of them are positive, some of them are complaints or just accusing words. The remarkable point is that support is provided minimum in two languages: English and German. Can your team be called a bi- or multilingual?
Read more »
June 21st, 2013 | Olga Filonchuk
You just wake up and wish it were all finished
But you walk into the office like a pro Read more »
May 29th, 2013 | Olga Filonchuk
The information flow on Social Media is enormous, strong as a flood and fatal for your personal and working time like a hurricane. Yes, it's almost a natural phenomenon where you have little control without proper beforehand planning and which development curve has already acquired a negative tendency.
Before you look at the comics and then hurry up to close the tab with this article, I just want to confirm it's not a WWBD (what would Buffy do) post (WWND - what would Neo do - in our case). We're trying to dig deeper and suggest you on applying feasible solutions to your ambitious SMM month plan that looks usually like this:
You know multitasking, I know multitasking and Neo is the king of multitasking, but who cares if you just don't have time for everything? Aha, you think that this is what to-do lists are for: to help you manage your activities. But before we talk about your activities, let's focus on your goals first. Read more »
April 11th, 2013 | Olga Filonchuk
''Part of the beauty of such a system is that people are going to write stuff other people don't agree with.''
Medium was largely talked about a couple of months ago. Another social network, which is a kind of compilation of Blogger and Twitter, is a baby product of Evan Williams and Biz Stone, former employees from Blogger and Twitter. The service was opened in beta version for some early subscribers about 2 weeks ago.
And I happened to be one of them. Woohoo! I haven't been excited about the idea itself that much since Pinterest launched. While Pinterest compelled to my consumption-self (come on, it's not really about lofty matters), Medium compels to my high-quality-self.
Basically it's a writing and reading platform with nothing extra. It's as simple as Twitter is but with a new format. While Twitter limits you and makes you think carefully about what you want to say, Medium gives you freedom to express your thoughts just the way you like.
Everything which is simple easily becomes addictive for Social Media maniacs. It's not a sensational thought but you might keep it in your mind before investigating Medium deeper and being caught in his powerful network of simplicity and information richness.
When you log in with your Twitter account (quite an easy way, ha?) if you hover your mouse to the letter “M” on the top of the page you can see a brief menu where each point is logical and quite understandable. However, some may turn to be key points for personal and professional use. Read more »