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Olga Filonchuk

Olga Filonchuk is an independent blogger who regularly contributes to Link-Assistant.Com's blog and writes about all things social, SMM strategies and social network investigations in the best X-Factor tradition. In her posts, Olga highlights top-notch tips and methods of driving social engagement and establishing the right reputation for your brand.


SWOT Analysis Of A Typical Start-Up Social Media Strategy

January 1st, 2016 | Olga Filonchuk

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Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding?

First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round.

You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.

Practically any social media strategy has a resembling life circle.

Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back.

Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.

Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.

The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).

Read more »

A Complete List of Little-Known Tricks to Finding Anyone’s Email Address

January 1st, 2016 | Olga Filonchuk

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guide to finding an email address

Living in the age of Internet should have made people's lives easier.  Seriously, we can find any information with just a few clicks and even if we misspell words a cunning algorithm will shed some light on our partial illiteracy.

However I am not going to talk about the fact that mankind would rather browse the web to learn how to make an awesome make-up for a perfect selfie rather than to find out if there's been a progress in AIDS treatment.  What surprises me more is that a world where people are supposed to get connected easily even if they don't know each other is paradoxically closed for such kind of interaction.

We can find almost anyone on social networks but it's getting harder to have a chat with them if they don't know you personally.  Some people call it privacy, others call it a challenge. Read more »

How to become an awesome blogger. 18 experts know the answer

January 22nd, 2014 | Olga Filonchuk

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how to become an awesome blogger, 18 experts

Blogging is a business for tough players who learn every day and adjust their working methods depending on changes in the industry. Becoming an awesome blogger with a huge readers' list can be your dream , but few people manage to become #1 and even if they do they never stop working and improving.

I asked 18 bloggers to share their best and the most exclusive blogging tips to help you be a blogging rock star. The list features both industry influencers and less known bloggers who write stuff in the language different from English. Their paths are unique in many way, yet they are all united with one thing: a passion, a true uncovered and uncontrolled passion for blogging.

18 bloggers were asked to answer just 4 questions:

  1. When and why did you decide to start a blog of your own?
  2. What techniques did you apply in an attempt to gain more visitors, traffic, etc? Which ones worked and which ones were a complete failure?
  3. What blog capitalization methods do you believe to be the best?
  4. What advice can you give to someone who's only starting to blog?
All the folks who contributed to this blog post are listed together with their answers in the alphabetical order. Each story is challenging, each tip is a gem, make sure to read each and every line even if you think you are a blogging expert. Read more »

SEO Christmas in GIF

December 19th, 2013 | Olga Filonchuk

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seo christmas in gif

Christmas is a magic time yet we sometimes have to face everyday problems even at best times of our lives. How can an SEO survive this day, cope with mad clients and still enjoy Christmas? We tried to imagine it in this post.

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10 things SEOs would enjoy as a Christmas gift

December 13th, 2013 | Olga Filonchuk

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death star christmas

Christmas is a magic time.  Even if you're not a kid. Even if you've made 5 minutes to read this list instead of finishing your Site Audit report.

Any SEO deserves a nice present for Christmas.  And you know that. Just sit back and enjoy the list we've prepared for you. Read more »

Top 7 Social Media Successes Of 2013

December 6th, 2013 | Olga Filonchuk

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2013 is changing into 2014
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »