Like many things in SEO, keyword research is always a work in progress. As search marketers we're constantly on the look for new profitable keyword niches, and one of the best ways to discover untapped keywords is to try out new keyword research tools. In a recent post we talked about Google keyword tools, today we're going to take a look at what Bing has to offer. So without further ado let's go through the list of keyword research tools by Microsoft.
The most basic yet useful keyword research tool from Bing is its search suggestions function. It works just like Google suggest – when you go to Bing and start typing your keywords into the search box the search engine will try to auto-complete your query with relevant suggestions.
You can simply type in your seed keywords one by one into the search box and put down the search suggestions. This method is a bit clumsy though, because you need to have the browser window active all the time. You can use Bing search suggestions more effectively with the help of Rank Tracker.
Simply click the Suggest button, locate Bing Search Suggestions in the list of available keyword research method and click Next.
Then you'll be able to paste your whole keyword list at once and explore the keyword opportunities provided by Bing. This way you'll get suggestions for all your keywords, plus you'll be able to estimate search volumes, competition, KEI and sort out the duplicates. If you don't use Rank Tracker yet you can get the free version here.
Related searches is another place where you can find relevant search terms for your (Bing) SEO campaign. Run a search for any of your keywords and you'll see a related searches section to the right from the results.
Clicking any of the related searches links will trigger another search on the keywords and a new set of related terms will appear. Thus you can start off with your most general keywords and navigate to the longer tail queries related to your site. If you're planning to optimize for Bing you can take a look at the competing websites while researching keywords with related searches.
Now let's dive into the set of keyword tools from Microsoft adCenter Labs. There are a number of keyword research tools in the labs that were designed primarily for PPC advertisers but are nonetheless quite useful for SEO research.
Keyword Group Detection is a pretty clean and plain tool that generates related search terms for your seed keyword. The tool will also display commonly misspelled variants of your keywords, so if you decide to optimize for misspellings you can get some misspelled keyword ideas from Keyword Group Detection.
If you click any of the suggested search terms the tool will use it as the seed keyword and generate another set of related terms for you. There's a [Search] link next to each suggestion that takes you to Bing's SERPs for the keyword.
Now that we mentioned SEO for misspellings, let's take a look at another tool from the adCenter Labs that was developed just for this – spotting every single way to misspell a word. Keyword Mutation Detection shows you popular misspellings and alternative spellings for your targeted keywords. You sure know that there are two ways to skin a cat, but did you know there were 18 ways to misspell the word insurance?
There are more keyword tools in Bing's toolbox. We're going to take a look at them in the second part of this post [update check our Bing Keyword Research Tools Part II for more keyword tools from Bing]. In the meanwhile check out the tools above and see if they'll help you unearth some new keywords you've been missing out on.
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