May 20th, 2014 | Kristi Hines
The keyword (not provided) has been a thorn in the side of marketers everywhere since it began appearing in Google Analytics organic search data in 2011. And now that it is extending to advertiser data as well, it leaves a lot of people asking – how can we find out what keywords are really effective in our marketing strategy? While you'll no longer be able to connect the proverbial dots within Google Analytics using your keywords and conversions data, there are still some ways to find out. Read more »
October 9th, 2013 | Link-Assistant.Com
One of our users asked us the other day:
My Rank Tracker is reporting on fewer Visits for keywords that used to work really good for me previously. I assume it's related to Google Analytics not provided problem. Is there any way round this? How can still see if my keywords bring me traffic?
Ted, the Netherlands
That's a great question, Ted! Many SEOs are concerned, so we'll give a detailed reply here on our blog.
What it's all about
Two weeks ago, Google announced they'll encrypt even more users' searches.
The problem is basically the growing number of not provided data in Google Analytics:
Read more »
September 25th, 2013 | Vitaly Gonkov
If your website is stuck at the bottom of search results, and you can't find the reason for its ranking stagnation, run a comprehensive analysis of your SEO strategies. It can be that your SEO techniques are missing on some essentially important components, which is holding back ranking growth.
In the first series we learnt how to run such analysis for small websites. This part will tell you how to find and fix SEO issues for sites of a large size.
From this post you will learn how to:
- conveniently organize big amounts of SEO data;
- run comprehensive SEO analysis of big websites;
- research SEO data with the help of Excel;
- spot underperforming pages and find out the reasons of their poor performance;
- make the necessary adjustments to improve your current SEO strategies.
In a word, this guide will tell you how to run professional in-depth SEO analysis quickly and easily.
Ok, let it roll.
Read more »
April 25th, 2013 | Ksenia Dobreva
If you run business offline and online, it is very likely that your offline and online activities are integrated in a great measure. And I’m pretty sure that here you think: oh no, another Captain Obvious article!
But today I am speaking on a very slippery topic, which is not about emergence, or integration, or any other abstract marketing word.
Today I would like to point out some things regarding the confluence of offline and online competitor clusters and ways of analyzing them apart and altogether.
Case Study #1. Nike, or when your partners turn smarter than you
Imagine that you are a Marketing Specialist at Nike. In this case you are able to name your main competitors even if I wake you up in the middle of the night: Puma, Adidas, Reebok. Good!
I believe these brands have severe competition offline. But strong offline presence does not mean a strong online brand. So let us switch to the SERP and see the competition there.
Read more »
September 21st, 2012 | Aleh Barysevich
Has it ever puzzled you that your press release distribution service, no matter how reputable and pricey, won't deliver the results you expect? Or you do free PR distribution and keep wondering if your time and efforts are worth the aftermath.
PR effectiveness is the topic I covered in my recent guest post at State of Search.
I think that to see if a press release was effective, we should state the list of PR goals first. Here's the pyramid that summarizes the most common goals for PR distribution:
In 5 Key Indicators to Measure your Press Release Effectiveness you'll find out that things worth looking at when assessing the PR distribution results include: Read more »
May 7th, 2012 | Link-Assistant.Com
Looking for the best link building opportunities is every SEO's daily routine, especially after the recent Google update: webmasters need natural links from trusted and relevant websites as never before.
As you scavenge the web in search of great links, we'd also like to encourage you to broaden your perspective a bit ... and get the most out of links on your site.
Here's a simple strategy for smart (i.e. conversion-focused) internal link-building with WebSite Auditor we have put together for you: Read more »