April 25th, 2013 | Ksenia - Link-Assistant.Com
If you run business offline and online, it is very likely that your offline and online activities are integrated in a great measure. And I’m pretty sure that here you think: oh no, another Captain Obvious article!
But today I am speaking on a very slippery topic, which is not about emergence, or integration, or any other abstract marketing word.
Today I would like to point out some things regarding the confluence of offline and online competitor clusters and ways of analyzing them apart and altogether.
Case Study #1. Nike, or when your partners turn smarter than you
Imagine that you are a Marketing Specialist at Nike. In this case you are able to name your main competitors even if I wake you up in the middle of the night: Puma, Adidas, Reebok. Good!
I believe these brands have severe competition offline. But strong offline presence does not mean a strong online brand. So let us switch to the SERP and see the competition there.
Read more »
September 21st, 2012 | Aleh - Link-Assistant.Com
Has it ever puzzled you that your press release distribution service, no matter how reputable and pricey, won't deliver the results you expect? Or you do free PR distribution and keep wondering if your time and efforts are worth the aftermath.
PR effectiveness is the topic I covered in my recent guest post at State of Search.
I think that to see if a press release was effective, we should state the list of PR goals first. Here's the pyramid that summarizes the most common goals for PR distribution:
In 5 Key Indicators to Measure your Press Release Effectiveness you'll find out that things worth looking at when assessing the PR distribution results include: Read more »
May 7th, 2012 | Link-Assistant.Com
Looking for the best link building opportunities is every SEO's daily routine, especially after the recent Google update: webmasters need natural links from trusted and relevant websites as never before.
As you scavenge the web in search of great links, we'd also like to encourage you to broaden your perspective a bit ... and get the most out of links on your site.
Here's a simple strategy for smart (i.e. conversion-focused) internal link-building with WebSite Auditor we have put together for you: Read more »
May 5th, 2012 | Link-Assistant.Com
With loads of new Google Analytics data now available in SEO PowerSuite, you're sure to convert your SEO into maximum traffic and payoff.
These new Google Analytics features are just what you need to easily access your site's traffic performance and push your SEO into the most traffic-productive direction:
With the deeper analysis of Google Analytics data in SEO PowerSuite you get more control over your SEO's actual goals (traffic and payoff) and always know:
1. How your traffic changes when rankings go up or down?
Piles of crucial keyword traffic data are now combined and visualized on easy-to-understand and eye-candy visits graphs.
2. What backlinks bring actual visitors to your site?
Now you make informed and sure-winning decisions on what link sources work best for your biz niche.
3. Which of your site's pages get the biggest number of views?
This lets you instantly spot your top landing pages to make sure they are perfectly user-friendly and convert well.
To get the new feature, all you need to do is restart your SEO PowerSuite tools to let them auto-update - or download them from the website.
Just jump over here to learn how the new Google Analytics features work and exploit these ample analysis data to propel the traffic output of your SEO campaign.
If you still don't have a SEO PowerSuite license, get one here.
March 20th, 2012 | Link-Assistant.Com
guest post by Jess Spate
The biggest and most common mistake people make when evaluating the success of Twitter activities is to rely on number of fans or number of followers as a key indicator.
When search professionals count links they know that it's quality that's important. Huge quantities of low value links do very little.
We should keep the same things in mind when evaluating social media activity.
Consider two Twitter accounts.
User A has 1000 Twitter followers. One of them, a popular tweeter with 3000 followers of their own, really likes what user A has to say and frequently retweets for them. Instead of reaching 100 people the message reaches 4000. Some of those might also retweet, spreading it even further.
On the other hand User B has 2500 Twitter followers, but most of them don't use the service regularly and the only regular retweeters have just a few followers each. A tweet from User B might be seen by 2000-3000 people.
Which account would you prefer? Read more »
December 21st, 2011 | Link-Assistant.Com
guest post by Jess Spate
With the roll-out of Google's new analytics interface, there has been a lot of talk about the key features that make the new Version 5 more powerful than the last, but the road to full functionality rarely runs smooth. There are plenty of people in the analytics community who aren't too happy with what they found in the new version. Let's start with the good stuff first.
Real time data in its simplest form
For most large websites the most interesting new feature in the new versions is the real-time data, which allows for a much more detailed look at the responses to social activities and quicker testing of campaign tracking (among other things). There is no doubt that this feature is a winner, especially when combined with Twitter's move to the t.co domain, which makes it much easier for analysts to see referrals from shortened URLs.
The Social Engagement tab is also a very handy addition. It shows how many visitors are arriving through social sources and summarises +1s, Likes, and other popular social actions. Some extra setup is required but if you consider driving social activity to be a valuable goal - and these days most companies really should - it's well worth it.
Other worthwhile goals, e.g. file downloads that don't trigger a URL change, can now be tracked in their own right without creating a fake pageview. While the old method worked it was a little cumbersome and caused some accuracy problems in other metrics. Again, you'll need to spend a little extra time on setup but improvements to event tracking are certainly welcome. Read more »
December 2nd, 2011 | Olga - Link-Assistant.Com
Back in September, Google introduced GA Real Time, which has recently become available in beta for the majority of users.
Yesterday it became accessible to our Google Analytics account as well, and we decided to sort out what value internet marketers can derive from it.
Indeed, people are very excited about this feature. Watching the number of people on your site changing and the charts indicating page views per second (!) floating is overwhelming.
Yes, real-time analytics is captivating to watch. But it's not inherently helpful. Users need to understand how exactly their particular website can benefit from it.
In short, the new GA feature lets you see how your visitors interact with your site – live. You get the number of active visitors on your website, the keywords that brought them in, referrers, location by city, content they're accessing.
Here's a more detailed overview of what data you can get with Google Analytics Real-Time. Read more »
November 18th, 2011 | Eugene - Link-Assistant.Com
On October 19 Google announced that Google Analytics (GA) will be enhanced with a new visualization tool – Visitors Flow and Goal Flow. It took a few weeks to roll out the feature across all GA accounts.
Now, when most of you should have access to it, let’s have a look at all the new goodies we are getting.
The feature is a better alternative to the Funnel Visualization and Reverse Goal Path tools. It’s more flexible and lets you watch how the users interact with your content at a wider perspective.
Before we start, make sure you are using the new version of Google Analytics. Read more »
August 2nd, 2011 | Eugene - Link-Assistant.Com
When it comes to traffic analysis, an e-commerce marketer has to tackle a set of complicated issues: how to segment incoming traffic, analyze visitors’ behavior, detect visitors with specific needs, and satisfy these needs. To solve these problems you’d need the proper tools (luckily you may get them for free) and helpful insights that come in this blog post, so read on.
In a series of posts we discussed the power of Google Analytics, a free web analysis SEO software that provides you with abundance of statistic data. It tells you almost everything you need to know about your website visitors from keywords they used to find your website, to their screen resolution. Google Analytics team went even one step further. They created a tool that enables web analysts to slice and dice the traffic according to their specific needs. It’s called Custom Variables. Read more »
June 27th, 2011 | Eugene - Link-Assistant.Com
We’ve already covered goals set up in earlier posts for Google Analytics Ninjas. Since then it seemed to be quite a depleted topic until Google team introduced the updated version of Google Analytics.
Above all other goodies the new GA enables web analysts to set Events as Goals and track even more interactions with the website. If you are still missing on this opportunity – read on!
It is easy to neglect some user interactions with the website that present high level of engagement and may indirectly lead to a conversion at a later stage. Such actions or Events include: viewing video presentations, listening to the audio, liking/ twitting/ commenting/ sharing, downloading white papers and presentations. Imagine a situation when you are trying to generate leads using a landing page with a video presentation but you don’t know how many (if any) visitors are viewing it, and for how long. In such case you have no basis to compare the performance of various traffic channels against each other and your efforts are potentially sub-optimal. Read more »