Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding? First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round. You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.

Practically any social media strategy has a resembling life circle. Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back. Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward. Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.
The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).

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"We are what we pretend to be, so we must be careful what we pretend to be."

                                                                       Kurt Vonnegut, Mother Night

Social Media has made a lot of buzz this year. It has proved its power, its unpredictability and a plethora of hidden opportunities. While marketers scream out loud about the undiscovered gems of Social Media, only a minority learnt how to control masses and even a smaller percentage managed to use the viral character of Social Media phenomenon for the sake of good.

Managing your reputation on the web is like managing your reputation at high school: you can be whoever you want to be if you have guts to make the right impression and turn even disadvantages to your advantages. We are who people think we are.

Like it or not, but Social Media will continue to be a hot trembling topic in 2013 and learning from somebody else’s experience can help you save your time, money, healthy psyche and your brand/personal reputation.

Today we'd like to talk about the five most interesting examples of social media success in 2012. Read more »

Although BuzzBundle Beta has been out for less than a month, we're excited about how warmly it is received by the community. Here's what some of our recent reviewers say:

"Everything you need to know and do with your social networks can be seen from this single interface, compressing it all into columns. This is great for monitoring conversations and for replying using the right account at the right time in the right place. You don’t need to keep logging in and out of the sites to respond.

It is also possible to use BuzzBundle to schedule your status updates and replies. This comes in remarkably handy when you start looking at the ability to manage multiple accounts too."

By John Chow

"BuzzBundle is a management tool for social media network accounts, currently having one of the most extensive coverage of the world's social sites. It can help you gain the widest outreach for your social networking efforts." 

By  Francisco Perez

In the meanwhile, Link-Assistant.Com office's is humming: we passionately work round the clock to make the software even better for you. Recently we've added Google+, and now the software lets you post replies and find discussions in Twitter, Facebook and Google+.

Now BuzzBundle's new look-n-feel is on the way. Here's pilot design of how your BuzzBundle stream will look like in just about 10 days:

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Take 3 social media dudes – A, B and C. Dude A has got 1,000 followers, dude B has around 3000 and dude named C has a whopping 35,000 followers. Who is more important? Surely it's the cool mister C?

Photo credit: Garry Knight via Flickr

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guest post by Michael Gonzalez

Facebook marketing has emerged as а popular model of online marketing аnd advertisement. Along with а number of ecommerce and online business owners, Facebook as also used be а number of traditional businesses to promote thеіr products, services аnd activities.

As а marketer уоu аlsо hаvе options tо carry оut marketing activities thrоugh уоur Facebook wall, business раgеs, аnd groups аs well аs customized Facebook ads.

Just like any other methods of marketing, you will have to invest some effort in properly planning solid strategies to ensure that your Facebook marketing campaign becomes successful.

Here are four effective Facebook marketing tips that you could focus on to help boost your Facebook marketing efforts. Read more »