January 10th, 2014 | Max Poliakov
Studies on search engine ranking factors have always aroused heightened interest among digital marketers and website owners. The last correlation research held by moz and searchmetrics are by far the best examples of such studies.
What makes them outstanding is the fact that these effortful studies were performed by true professionals over impressively big amounts of data. Still, they managed to present the results in a simple and easy-to-interpret way.
Perhaps the only obvious defect is the title, which in both cases includes the phrase ranking factors. It confuses many marketers and drives them to the wrong conclusions.
Sure enough, the inclusion of ranking factors 2013 into a title instead of a less attractive and a bit boring "correlation study" forces many readers open the article. There are big chances that you are reading my post thanks to this little trick.
Anyway, these studies are great. What makes MOZ' research even better is that they thoroughly explained the methodology and published a link to the full data archive (420 mb table zipped into 160 mb archive), which allowed some crazy digital marketers including me to do their own research. So let's play with data and see what hidden gems we can find there.
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December 19th, 2013 | Olga Filonchuk
Christmas is a magic time yet we sometimes have to face everyday problems even at best times of our lives. How can an SEO survive this day, cope with mad clients and still enjoy Christmas? We tried to imagine it in this post.
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December 9th, 2013 | Alesia Krush
Have you noticed how much Google's search results page changed this year?
I bet even the average user has noticed, while SEOs who habitually keep their fingers on Google's pulse are nearly feeling dizzy by now. I mean, holy carousel!
Needless to say, the way Google organizes and presents search results affects how much exposure a publisher gets from the search engine. So, we decided to do the ultimate recap of the major changes introduced to Google SERP layout in 2013.
Let's start with the changes that occurred in organic search. Read more »
December 6th, 2013 | Olga Filonchuk
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »
December 4th, 2013 | Alesia Krush
Whether we like it or not, we SEOs depend on Google. Sometimes it feels like living in a tornado-plagued region: one needs to constantly watch their back, since you never know what to expect from the skies.
And, oh boy, did Google keep us on our toes this year! Heralded by the first release of the Penguin update in 2012, Google's all-out war on web spam only gained force in 2013. Several big algorithm updates have been rolled out, creating new winners and losers in the SEO camp.
So, what exactly has changed, and what impact did it have on the effectiveness of the SEO tactics we use today? Let's go over the most important milestones.
[Jan 22] Panda refresh rolled out
At the turn of the year, many SEOs observed palpable search results fluctuations. Google had kept silence for a while, but eventually announced a Panda refresh that affected 1.2% of English queries on January, 22. Read more »
November 20th, 2013 | Alesia Krush
[This article has been updated following some changes in Freebase's structure and interface]
When Matt Cutts spoke about the Knowledge Graph at SES San Francisco in 2012, he revealed, for the first time, the primary data source behind Google's things-not-strings endeavor - Google's Freebase.
Freebase is a Google-owned database of topics/entities associated with real-world things. It compiles information from multiple sources such as Wikipedia to display it on the Knowledge Graph. What could be of particular interest to Web marketers is that the project is open-source and anyone can contribute to it.
So, if you've been wondering how to make the information about your company or brand appear on the Knowledge Graph - this post will teach you how to enter it straight into Google's Freebase.
How Freebase data is organized
Freebase's most basic elements are topics. Each topic represents a single concept or a real-world thing, for example, William Shakespeare, Eiffel Tower, Friendship, etc. Each Freebase topic is assigned a unique ID number, can be broken into more topics or merged with other ones. Read more »
November 14th, 2013 | Ksenia Dobreva
Google continues its work on cleaning search results from websites that use any kind of manipulation or spammy techniques.
A new type of manual penalty has been introduced to webmasters. It is called Image Mismatch Manual Penalty. That's how Google explains the meaning of it:
If you see this message on the Manual Actions page, it means that some of your site's images may be displaying differently on Google's search results pages than they are when viewed on your site.
Image mismatch penalty will affect how your site's images are displayed in Google.
Many site owners may be wondering if they're using images right, and whether their websites are vulnerable.
We'll explain the meaning of the punishment and give some recommendations on how to avoid seeing another manual penalty message in your Google Webmaster Tools. Read more »
October 31st, 2013 | Ksenia Dobreva
We all know Matt Cutts will never tell us everything.
But every time he speaks at an event or a conference, thousands of SEOs worldwide listen to him carefully hoping to extract maximum of valuable information from his words.
The head of Google webspam team gave a keynote speech at Pubcon 2013 in Las Vegas last week.
But to save your time and effort we will cover the points of this speech that might be important for SEO in practice.
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October 17th, 2013 | Vitaly Gonkov
Setting up a new website, we all hope that it is built once and for all. However, there may come a time when one has to move their domain.
There are lots of reasons why the procedure may be necessary. That can be a change of a domain name as the result of a rebranding campaign, merging domains after one company takes over another, etc.
Whatever reasons for moving a domain are, it's important to undertake the process wisely and carefully. Otherwise, you are running a risk of losing all the authority you have been building for your initial website.
This guide will teach you how to:
- choose a domain to move to;
- prepare your current domain for the transfer;
- actually move a domain;
- redirect SEO value to a new domain;
- organize the structure of a new domain;
- monitor a new domain after migration.
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October 10th, 2013 | Ksenia Dobreva
It all started October 4, when Matt Cutts announced the release of Penguin 2.1 (it should be Penguin 5, if to count the announced releases from the beginning, but Google has chosen this name to stress the importance of Penguin 4 aka Penguin 2.0).
For the newbies: Google Penguin is a name for a Google algorithm update. It is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using so-called black-hat SEO techniques, e.g. manipulating the number of links pointing to the page.
The Penguin update that was first announced on April 24, 2012, and there have been 5 updates total.
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