Here we go! Penguin 2.0 was out about 12 hours ago:
This tweet goes along with a short explanatory article on Matt Cutts' blog: Read more »
Over the last week, there has been one hot discussion in the SEO world: the coming Google update.
It all started with a Matt Cutts' tweet last week to announce Penguin 2.0 and continued in a video explaining what webmasters should expect from Google in the coming months: Read more »
Do you recognize the painting on the right? It was found in a French electrician's home garage in 2010. And it would be but a simple painting of a hand if it hadn't been identified as a previously unknown work of Pablo Picasso and valued some crazy sum of money. So, authorship matters. If you like a book by an author, you're likely to read another book by the same person.
As Google has been striving to become better at determining quality of webpages since time immemorial, it's only logical that it should one day arrive at the idea of assessing Web content quality based on who creates it.
And, closely connected with the notion of content authorship is the idea of AuthorRank: a reputation score assigned to a particular content creator that also affects where that content ranks in the search results. And this is when it gets interesting for us, SEOs.
From Agent Rank to AuthorRank: the chronology
Even though the Internet exploded with articles about Google's AuthorRank not so long ago, the idea behind this metric is definitely not new. Read more »
On October 16, 2012 Google finally put an end to the annoying "please-remove-my-links-from-your-website" mails and gave hard times to backlink removal services and tools like Removeem (the guys spammed us pretty hard and they do deserve this link, after all, they may now disavow it, if they wish).
Those of you, who already expect yet another Penguin and Panda story, please, switch to National Geographic, this post is going to be animals-free. While the introduction of Google Disavow Links tool spurred lots of discussions, a few months earlier the similar functionality introduced by Bing was merely noticed. Bing Webmaster Tools deserve more attention; they have a good chance to win in our Bing vs. Google Webster Tools challenge. We thought it would be boring to describe the functionality of Bing tools alone; we hope all of you may Ctrl+F the “Help” link, thus we compared Bing tools against their counterparts by Google, and performed a few very simple tests. Read on! Read more »
During the latest SES conference in San Francisco, Matt Cutts shed some light on the structure of Google's Knowledge Graph and mentioned that Google was definitely headed towards social. In its transition from "strings" to "things", Google now seems to be willing to rely on its Knowledge Graph more and more to return real-world answers to the searchers' real-world questions.
Now, where does this leave us, Web marketers? Google's Knowledge Graph may soon become an indispensable ingredient in one's recipe for online success. Luckily, Matt Cutts did reveal the source that underlies much of the Knowledge Graph data - and that source is Google's Freebase.
Freebase, an entity graph of people, places and things
Freebase is a Google-owned database of topics/entities that are associated with real things, people, etc. It is open-source and anyone can contribute to it. Read more »
guest post by Matt Beswick
For the past month, bloggers and webmasters have been coming to terms with the latest Google algorithm change. A Google search update is a lot like George Michael getting arrested in that you can count on it occurring roughly once a year.
The Penguin update has been notorious for its effect on the long tail of online Search Engine Marketing. While it's true that niche marketing has taken a hit with the release of Penguin, the more profound effects are a bit more subtle.
Below you'll find a brief breakdown of what the update means for webmasters and site owners.
In a nutshell, Penguin is all about matching search queries with user expectations concerning results. That's really been the goal of Google since Day One, but Penguin takes it to another level entirely. Read more »
Google keeps on changing the ways we produce and consume ads. We already know that people tend to watch more videos rather than read articles - is there any chance for online marketers to grab the attention of Internet surfers and turn them into leads and customers? Google seems to know the answer, focusing more on its main video asset - YouTube and integrating it with AdWords.
First announced in September 2011, AdWords for video is now publicly available to everyone. Let's see what the popular video platform brings to AdWords advertisers, what kind of features are available now and how we can measure the effectiveness of video ads.
AdWords for video is a video-specific campaign management tool within AdWords. It offers the TrueView family of cost-per-view (CPV) video ad formats. With TrueView ads, you only pay when a viewer actively selects your video, or chooses to continue watching a video when it first loads as they browse video content. So, you won't need to pay every time your ad is shown.
Are you striving to build a safe and effective link-building strategy for your site, just like millions other SEOs these days? Then the just-out SEO SpyGlass 5.3. is what resolves your link-building concerns once and forever!
From now on, SEO SpyGlass can compare backlinks of up to 5 websites within one convenient working area, and splits everything the sites have in common or differ in into actionable figures and stats.
And that’s a reliable way to reverse engineer Google rankings algos - all link-building patterns that account for highest search engine positions or, on the contrary, cause Google’s disregard, are now put on the plate for you.
No more link-building guesswork and speculations - pure figures speak for themselves:
Wow, this spring has been pretty hot for the whole SEO community - the Google Penguin update is still keeping some SEO newbies frozen, while the search monopolist has rolled out really big updates for its advertising system - AdWords. Let's see what we, PPC managers, have to work with now.
New matching behavior for phrase and exact match keywords
The biggest thing I consider is the new way keyword match types function (this part has been a bit of a pain for many PPC beginners and now they have to learn that again). Here's the explanation of how match types are currently interpreted by Google:
Starting from mid-May, phrase and exact match keywords match their close variations that include
If you have your ad can be displayed for
Misspellings
"bicycle" - buy bicyle
[bicycle] - bicyle
Singular and plural forms
"bicycle" - red bicycles
[bicycle] - bicycles
Over Memorial Day weekend Google announced a new round of webspam fighting measures, giving birth to yet another algo update – Penguin 1.1.
We have previously shared tips on how not to get hit by the first wave of Penguin and develop your own bullet-proof SEO strategy.
Google's not making it clear what the new Penguin wave covers and how crucial it is. Still, we encourage you not to fly into panic, but rather follow easy steps to protect and improve your rankings.
That's why today we've put up for you:
- a set of 4 training videos on one of your main anti-Penguin protectors - WebSite Auditor;
- a brief summary of our advice on surviving the new wave of Google's Penguin with SEO PowerSuite.
If you follow these tips, you can easily avoid being hit by the algo change!
Keep your website perfectly matching the changing Google's quality standards with SEO PowerSuite!
