Summer is a low sales season for many businesses.

We recommend you to follow these simple steps to keep your sales from summer drop:

There's no sales pitch in this post.

If your biz tends to suffer summer sales slowdown, these effective strategies for summer marketing will help you raise sales for the coming couple of months.

Start your effective summer strategy now.

Streamline your SEO, PPC and social activities
and grow your sales this summer!

The information flow on Social Media is enormous, strong as a flood and fatal for your personal and working time like a hurricane. Yes, it's almost a natural phenomenon where you have little control without proper beforehand planning and which development curve has already acquired a negative tendency.

Before you look at the comics and then hurry up to close the tab with this article, I just want to confirm it's not a WWBD (what would Buffy do) post (WWND - what would Neo do - in our case). We're trying to dig deeper and suggest you on applying feasible solutions to your ambitious SMM month plan that looks usually like this:

You know multitasking, I know multitasking and Neo is the king of multitasking, but who cares if you just don't have time for everything? Aha, you think that this is what to-do lists are for: to help you manage your activities. But before we talk about your activities, let's focus on your goals first. Read more »

If you're in SEO and internet marketing niche, where do you promote your business and talk to industry peers?

Sure thing, there're lots of social media places where web promoters hang out, including Google+ communities, Quora, Facebook groups and such.

Yet there are good old forums that are also worth signing up to.

In this post, you'll find

• Detailed description of top 5 SEO forums, with stats and a drilldown of marketing options
• Exclusive official blurb from one of the top forum owners
• A broader list of SEO forums, including non-English boards

Top 5 SEO forums and how I've chosen them

I'll start with a detailed description of 5 forums that work best for Link-Assistant.Com and me personally. They either bring us considerable traffic or my own faves because of helpful discussions. So it's a biased list to some extent, yet I do think these boards are really famous in the SEO world. Read more »

Dear all,

Today we want to congratulate all Moms and wish them the happiest Mom's day ever!

Everybody has a dream and for many Moms this dream is to have enough time for her family and her job. We've interviewed six outstanding mompreneurs who have learnt how to balance their business and family life.

Some of them have only become Moms, other have years of experience, but all of them have shared valuable tips, recommendations and stories. Meet today's heroines:

Holly Reisem Hanna in an Austin-based work at home mom, Publisher of the the award winning website - The Work at Home Woman, Social Media Manager for AWAI, lover of coffee, travel and fashion. Connect with Holly on Twitter @Holly_Hanna.

James Chartrand is the pen name of the founder/owner of Men with Pens and Damn Fine Words, an innovative writing course for business owners. She’s a leading copywriter, problogger, business expert, published author and renowned online entrepreneur from Montreal, Canada.

Roz K. Walker is a wife, savvy mom of two, and a born entrepreneur. A former corporate consultant and trainer, Roz ditched her 9 to 5 and opted instead to spend that time raising and homeschooling her kids. To fulfill her entrepreneurial spirit (and to help pay the bills!), Roz founded Covert Social Media, a Social Media Management business that provides done-for-you inbound marketing services for entrepreneurs. You can learn more about Roz by visiting www.covertsocialmedia.com.

Kristi Hines is a freelance writer, ghostwriter, professional blogger, and social media enthusiast. Her work has been featured on Power 150 blogs such as Social Media Examiner, Search Engine Watch, Search Engine Journal, Business 2 Community, Windmill Networking, SEOgadget, and KISSmetrics.

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. She is specializing in SEO consulting and guest blogging. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.

Read more »

If you run business offline and online, it is very likely that your offline and online activities are integrated in a great measure. And I’m pretty sure that here you think: oh no, another Captain Obvious article!

But today I am speaking on a very slippery topic, which is not about emergence, or integration, or any other abstract marketing word.

Today I would like to point out some things regarding the confluence of offline and online competitor clusters and ways of analyzing them apart and altogether.

Case Study #1. Nike, or when your partners turn smarter than you

Imagine that you are a Marketing Specialist at Nike. In this case you are able to name your main competitors even if I wake you up in the middle of the night: Puma, Adidas, Reebok. Good!

I believe these brands have severe competition offline. But strong offline presence does not mean a strong online brand. So let us switch to the SERP and see the competition there.

Read more »

Using freelance copywriter's services is common practice now. Many Internet marketers are individual entrepreneurs and it is not profitable for them to have an in-house copywriter. Even SEO companies often use freelance workforce to reduce expenditure. But working with a freelance copywriter raises a very important question:

How to explain to a copywriter what you need

Yes, it is a very important question. You have a doer that has never worked for your company and hardly knows anything about it, and you assign him a task to write a perfect text for any of your business purposes.

I often hear people saying that they are not going to spend time on writing a task for a copywriter almost as big as the expected copy itself, as it is not profitable and they could have written the text themselves, unless they wouldn't turn to copywriters' services. Read more »

If you are reading this article, you probably know what a landing page is. At least we hope so, because we can't wait to share our tips with you instead of telling you boring basic things which are two clicks away from you in Google.

Well, while most marketers know what a landing page is, not all of them clearly understand what split testing is and how it can be useful for a client. I believe most of SEO folks are aware of basic landing page rules and build their pages knowing what they do. But just using these tips is not enough if you are not satisfied with conversion or want to squeeze more results from your landing page.

SEO cannot be over, it can be paused or stopped, and there is also something you can do to improve the results. Landing page split testing allows you to understand what works best. Read more »

“In the future, fortune could well favor those who didn’t sell their good domain names too cheaply, or too boldly”

Frank Schilling

Picking a right domain for your website has been a part of SEO basics for several years now.

A website address is not only a way to reach your page using a browser. It is also a part of branding: domain explains a company’s name or product, gives some ideas about your business sector and simply is a thing to remember and associate with a brand.

Choose a superb and catchy website address, play with the company name and words that describe some essence and purpose of your page, because this is a great way to boost your brand awareness even before a detailed SEO campaign is started.

There are a lot of options you can use to make your domain work for you. But today we are not speaking of keywords, website name length and using a brand name in it. There is an important issue about your website which is a top-level domain (TLD). Simply defined, TLD is the last part of a full domain name. For google.com TLD is obviously .com. Read more »