January 13th, 2014 | Alesia Krush
If you are a small business owner who makes money off their website, you've probably heard about Google's Penguin update - the algorithm change that rendered a big number of previously used link building methods "illegal".
Penguin left many site owners scratching their heads, wondering which link acquisition tactics work after the update. One such method that still allows you to play it safe is so-called broken link building. It consists in finding broken links located on other people's sites, and getting them replaced with links back to your site. Read more »
December 26th, 2013 | Vitaly Gonkov
There are a sheer number of backlink opportunities available on the Web. And this may bring up a challenge both for professional SEOs and individual webmasters.
To surface the best link targets, one needs to assess SEO value of each potential linking source, check lots of different SEO metrics, and carry out their comparative analysis.
This article will tell you how to streamline the process and evaluate backlink prospects in 3 easy steps.
In the post you will find professional, yet easy-to-implement tips on how to:
- collect important SEO metrics for potential linking sites;
- roughly estimate SEO value of link targets;
- eliminate irrelevant backlink prospects;
- run comprehensive analysis of most SEO-valuable sources;
- target the best sites to get links from.
December 20th, 2013 | Olga Gabdulkhakova
2013 has been rich in Google updates, SERP changes and other SEO news. Penguin, Hummingbird, Not Provided approaching 100%, Google Local Carousel, the evolution of Knowledge Graph - we became aware of those in 2013. Quite natural, there's a lot of great content from recognized experts to cover these SEO happenings. In this recap, I've summarized 50 SEO articles from 2013 that I believe to be the most helpful for the community. The posts have been structured according to the topics they cover.
Theory is great, but when it comes to SEO, link building and actually driving traffic, we all long for case studies and success stories we can replicate. One of these inspiring stories has been published by Brian Dean on his Backlinko blog. In his article, Brian shows us a technique that helps him get high quality links from every piece of content he produces. The author's strategy is about finding proven linkable asserts, making something even better and then reaching out to the right people.
Most of us are used to the idea that building a blog takes time. Regardless of the content you publish, visitors won't flood your board overnight, because there are certain stages a new blog should go through. In this article, Tom Ewer states that in reality you can build a blog and start attracting visitors tomorrow. And that's exactly what he did. The author shares a helpful story of how he attracted around 2k visitors to his brand new brand and what ingredients were necessary to make it happen. Read more »
November 26th, 2013 | Jan Guardian
So you've just started your career in internet marketing and you are overwhelmed by the avalanche of blogs out there on the web.
Even if you have a desire to read them all, you might be afraid of falling into the abyss of irrelevant information, getting frustrated and wasting your precious time.
Cheer up! We've compiled a breakdown of 17 internet marketing blogs that are worth keeping an eye on!
Read more »
November 21st, 2013 | Vitaly Gonkov
We all know that a picture can speak a thousand words. Using images adds richness to website content, makes it more valuable, enhances readers' experience and provides more definition to textual information.
But not everybody knows that besides all the above mentioned advantages Web images can also be a great means to get more natural links.
From this post you will learn how to:
- get a full list of your site images indexed by Google;
- find your images that are illegally used on other sites and turn them into backlinks;
- automate the process of searching for coverage that didn't result in a link, and mine for relevant platforms to place your image content on;
- analyze your competitors' image content;
- use image search by keywords as a way to find new sources to get links from.
October 23rd, 2013 | Ksenia Dobreva
We do remember that people share things they like. Easter Eggs and fun stuff on websites is a wonderful way to promote your business, and here's why:
- You get natural links.
Your funny page is very likely to appear in numerous trick collections on the web. Also people share great stuff on Reddit and forums.
Thus, your link profile will benefit from being listed in a Mashable website Easter Egg list (or any other trusted website).
- You get traffic.
While people share your trick with friends and on social, you are going to receive high traffic from these shares around the year.
- You get social shares, which brings you more traffic and all the benefits of social presence.
- You give people fun and entertainment, which is as important as creating valuable content. Making fun is extremely helpful during the holiday season. Also it can be a piece of great evergreen content regardless of the season.
- You give unique experience. Fun and unexpected stuff on a website guarantees people remember you and your company.
Read more »
July 18th, 2013 | Alesia Krush
Viral marketing and its SEO cousin link bait have been around for a while.
By method of trial and error, marketers have long figured out emotional "hooks" that entice people to click "Like" or "Share", link to content and engage with it.
However, do these hooks stay the same or do they undergo transformation over time?
If we look at what pieces of content have gone viral in the industry in recent times, we'll see that the same good old link bait drives such as humor, freebies and others still work very well.
However, they're implemented in a slightly different way, with a twist.
How? See for yourselves. Read more »
June 17th, 2013 | Max Poliakov
Many SEOs think that finding link prospects is a rather boring and tedious task because sometimes it takes days to select a reasonable quantity of good sites. In this guide I'll show you how to reduce the time spent on this activity from several hours to 15 minutes using Google and an Excel spreadsheet you can download for free below.
When it comes to finding sites for link or content placement, all SEOs can be divided into 3 main groups:
- Novices. They don't know where and how to search and filter results.
Estimated time spent on the research is from several days to "damn, let's skip it and do something else!"
- Intermediates. They know what they need to do and filter the results using a couple of tricks.
Time spent ranges from several hours to one working day.
- Professionals. They know all the best practices of finding what they need, have a number of tools to help filter the data (quite often they develop the tools themselves).
Time required is 15 minutes max.
By link prospecting I mean searching for appropriate websites which don't link to my site BUT will most probably place a link to it if I knock at their door.
Good news: after reading this guide you'll be able to do link prospecting at the velocity of sound.
Read more »
April 22nd, 2013 | Link-Assistant.Com
guest post by Brian Dean
Are you looking to add something new to your link building campaigns?
While there are plenty of classic link building strategies from 2009 - like guest blogging and press releases - that still work, it's important to mix things up.
Because if there's one thing to keep in mind about SEO it's that you shouldn't rely on a single technique or strategy to rank. Otherwise, if Google decides to devalue that particular link type, your site could get knocked off the first page overnight.
Well today I'm going to show you a few link building techniques I've had a lot of success with lately.
Although they don't get a lot of attention, they're just as powerful as the bread-and-butter techniques you already know and love.
#1: "Level Up" Other People's Content
Full disclosure: I'm a huge video game nerd...
...and I love applying nerdy concepts like experience points and leveling up to the SEO world. Read more »
January 18th, 2013 | Link-Assistant.Com
guest post by Nick Stamoulis
As a site owner myself I know exactly how it feels to see your competition doing everything that white hat SEO link building dictates you don't do—things like link exchanges, blog networks, links from unrelated sites, posting content on article spinning sites, general directory links, etc.—and benefitting from it.
It's pretty frustrating, especially if it seems like they've been at it forever and Google hasn't penalized them for it yet. After all, wasn't that what Penguin was supposed to do? Catch our sneaky and spammy competitors that were trying to stay one step ahead of the algorithm and nail them so sites that deserve to own the SERPs, like ours, actually do.
And even in the aftermath of Penguin and all its refreshes, in which a lot of sites were hit hard, there are still a few sites here and there that seem to be riding off into the sunset with the traffic that our sites should be getting. Read more »