December 4th, 2013 | Alesia - Link-Assistant.Com
Whether we like it or not, we SEOs depend on Google. Sometimes it feels like living in a tornado-plagued region: one needs to constantly watch their back, since you never know what to expect from the skies.
And, oh boy, did Google keep us on our toes this year! Heralded by the first release of the Penguin update in 2012, Google's all-out war on web spam only gained force in 2013. Several big algorithm updates have been rolled out, creating new winners and losers in the SEO camp.
So, what exactly has changed, and what impact did it have on the effectiveness of the SEO tactics we use today? Let's go over the most important milestones.
[Jan 22] Panda refresh rolled out
At the turn of the year, many SEOs observed palpable search results fluctuations. Google had kept silence for a while, but eventually announced a Panda refresh that affected 1.2% of English queries on January, 22. Read more »
November 27th, 2013 | Andrew - Link-Assistant.Com
After a number of Google Updates, it looks pretty challenging to focus on certain SEO factors – meta tags have become less important and backlink anchor texts must be treated with utmost care, but fortunately there’s one huge and critically important factor you can start working on today – TRUST!
Let’s review the ways of making your ecommerce site more trustworthy for search engines and users. Read more »
November 26th, 2013 | Jan - Link-Assistant.Com
So you've just started your career in internet marketing and you are overwhelmed by the avalanche of blogs out there on the web.
Even if you have a desire to read them all, you might be afraid of falling into the abyss of irrelevant information, getting frustrated and wasting your precious time.
Cheer up! We've compiled a breakdown of 17 internet marketing blogs that are worth keeping an eye on!
Read more »
November 14th, 2013 | Ksenia - Link-Assistant.Com
Google continues its work on cleaning search results from websites that use any kind of manipulation or spammy techniques.
A new type of manual penalty has been introduced to webmasters. It is called Image Mismatch Manual Penalty. That's how Google explains the meaning of it:
If you see this message on the Manual Actions page, it means that some of your site's images may be displaying differently on Google's search results pages than they are when viewed on your site.
Image mismatch penalty will affect how your site's images are displayed in Google.
Many site owners may be wondering if they're using images right, and whether their websites are vulnerable.
We'll explain the meaning of the punishment and give some recommendations on how to avoid seeing another manual penalty message in your Google Webmaster Tools. Read more »
October 31st, 2013 | Ksenia - Link-Assistant.Com
We all know Matt Cutts will never tell us everything.
But every time he speaks at an event or a conference, thousands of SEOs worldwide listen to him carefully hoping to extract maximum of valuable information from his words.
The head of Google webspam team gave a keynote speech at Pubcon 2013 in Las Vegas last week.
But to save your time and effort we will cover the points of this speech that might be important for SEO in practice.
Read more »
October 30th, 2013 | Olga - Link-Assistant.Com
Today Link-Assistant.Com is happy to interview Brian Dean, who many of you know as a popular online entrepreneur and a professional SEO.
In this article, you'll learn about:
- the most important thing for getting and retaining SEO clients,
- what a typical day of a make money online guy looks like,
- an affiliate marketing strategy works for Brian,
- a link building pattern can be almost universally applied to any niche,
- how to target your content when running an IM blog .
Brian's short profile
Social: Twitter, Google+
Read more »
October 28th, 2013 | Andrew - Link-Assistant.Com
Have you ever tried (as an SEO specialist) to take on a large company as an SEO client? It may surprise you, but big brands often ignore SEO and have websites that are poorly represented online.
For instance, how important is online brand reputation to Fortune 500 companies? Looks like many don't care at all. Last week I analyzed some websites of the world-famous businesses. Just look through the found SEO stats below:
Read more »
October 21st, 2013 | Link-Assistant.Com
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
What is a brand? It is a visual, auditory or conceptual image (or all these things at once) that people associate with your product or service.
For instance, when one sees the red Coca Cola logo or hears the Coca Cola signature tune, such things like the taste of the beverage, its texture and color spontaneously spring to mind.
The brand also helps your product or service stand out in the market, but whether you achieve this or not depends on how well-researched and ingenious your branding strategy is.
In short, brand management lies in creating and maintaining your brand's image in such a way that it is:
- easily recognizable (this is achieved by being proactive and consistent with branding efforts) Read more »
October 17th, 2013 | Link-Assistant.Com
Setting up a new website, we all hope that it is built once and for all. However, there may come a time when one has to move their domain.
There are lots of reasons why the procedure may be necessary. That can be a change of a domain name as the result of a rebranding campaign, merging domains after one company takes over another, etc.
Whatever reasons for moving a domain are, it's important to undertake the process wisely and carefully. Otherwise, you are running a risk of losing all the authority you have been building for your initial website.
This guide will teach you how to:
- choose a domain to move to;
- prepare your current domain for the transfer;
- actually move a domain;
- redirect SEO value to a new domain;
- organize the structure of a new domain;
- monitor a new domain after migration.
Read more »
October 14th, 2013 | Olga - Link-Assistant.Com
Many young people who're looking for a career path wonder if SEO is a good road to take. Indeed, sites are spreading up daily, and their owners want better web presence. On the other hand, there are constant talks that SEO is dead, so it might be not a great road to take at all.
We asked 14 successful SEO experts these important questions:
Is SEO a good career choice as of late 2013? Are SEO experts still in demand? What has changed in terms of SEO as a career since you've started in this industry?
Below you'll find truly insightful answers. Read more »