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Are Keywords Still Relevant, and How to Use the Right Ones

September 19th, 2014 | Kristi Hines

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Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast. If you're interested in more content on doing keyword research the right way, check out SEO PowerSuite's manuals on 4 Steps to Efficient Keyword Research and  Applying Keyword Difficulty Score.

Google has done several things in the last couple of years to make people wonder if keywords were still relevant when it comes to search optimization.  They've removed keywords from organic search data in Google Analytics. They've punished websites that have overused keywords in anchor text when link building. They've even punished websites that used keywords in their domain.

But the fact remains that keywords are still relevant. The average person probably doesn't type, "I want to find books about gardening" into a search engine. They type gardening books or books about gardening. Google confirms this. Read more »

[Guide] Safeguard your site from Google’s Panda, Penguin and Hummingbird!

June 3rd, 2014 | Link-Assistant.Com

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Officially confirmed - new Google's Panda 4.0 update is here.

But what is more - the alarming rumors are that the new version of Penguin update is next to come.

And this means that even if you haven't noticed any significant changes yet, it's just the time to make sure your site is on the safe side and get ready for Google's new updates. Read more »

Broken Link Building: a Step-by-Step Practical Guide

January 13th, 2014 | Alesia Krush

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If you are a small business owner who makes money off their website, you've probably heard about Google's Penguin update - the algorithm change that rendered a big number of previously used link building methods "illegal".

Penguin left many site owners scratching their heads, wondering which link acquisition tactics work after the update. One such method that still allows you to play it safe is so-called broken link building. It consists in finding broken links located on other people's sites, and getting them replaced with links back to your site. Read more »

Google “Ranking Factors” Correlation Study Explained

January 10th, 2014 | Max Poliakov

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correlation and causationStudies on search engine ranking factors have always aroused heightened interest among digital marketers and website owners. The last correlation research held by moz and searchmetrics are by far the best examples of such studies.

What makes them outstanding is the fact that these effortful studies were performed by true professionals over impressively big amounts of data. Still, they managed to present the results in a simple and easy-to-interpret way.

Perhaps the only obvious defect is the title, which in both cases includes the phrase ranking factors. It confuses many marketers and drives them to the wrong conclusions.

Sure enough, the inclusion of ranking factors 2013 into a title instead of a less attractive and a bit boring "correlation study" forces many readers open the article. There are big chances that you are reading my post thanks to this little trick.

Anyway, these studies are great. What makes MOZ' research even better is that they thoroughly explained the methodology and published a link to the full data archive (420 mb table zipped into 160 mb archive), which allowed some crazy digital marketers including me to do their own research. So let's play with data and see what hidden gems we can find there.
Read more »

Selecting the Best Backlink Prospect: Evaluation Framework

December 26th, 2013 | Vitaly Gonkov

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There are a sheer number of backlink opportunities available on the Web. And this may bring up a challenge both for professional SEOs and individual webmasters.

To surface the best link targets, one needs to assess SEO value of each potential linking source, check lots of different SEO metrics, and carry out their comparative analysis.

This article will tell you how to streamline the process and evaluate backlink prospects in 3 easy steps.

In the post you will find professional, yet easy-to-implement tips on how to:

  • collect important SEO metrics for potential linking sites;
  • roughly estimate SEO value of link targets;
  • eliminate irrelevant backlink prospects;
  • run comprehensive analysis of most SEO-valuable sources;
  • target the best sites to get links from.

Read more »

How Google SERP Changed in 2013: Local Carousel, GIF Search and More

December 9th, 2013 | Alesia Krush

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Have you noticed how much Google's search results page changed this year?

I bet even the average user has noticed, while SEOs who habitually keep their fingers on Google's pulse are nearly feeling dizzy by now. I mean, holy carousel!

Needless to say, the way Google organizes and presents search results affects how much exposure a publisher gets from the search engine. So, we decided to do the ultimate recap of the major changes introduced to Google SERP layout in 2013.

Let's start with the changes that occurred in organic search. Read more »

Pandas, Penguins and Beyond: Why SEOs Will Never Forget 2013

December 4th, 2013 | Alesia Krush

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Whether we like it or not, we SEOs depend on Google. Sometimes it feels like living in a tornado-plagued region: one needs to constantly watch their back, since you never know what to expect from the skies.

And, oh boy, did Google keep us on our toes this year! Heralded by the first release of the Penguin update in 2012, Google's all-out war on web spam only gained force in 2013. Several big algorithm updates have been rolled out, creating new winners and losers in the SEO camp.

So, what exactly has changed, and what impact did it have on the effectiveness of the SEO tactics we use today? Let's go over the most important milestones.

[Jan 22] Panda refresh rolled out

At the turn of the year, many SEOs observed palpable search results fluctuations. Google had kept silence for a while, but eventually announced a Panda refresh that affected 1.2% of English queries on January, 22. Read more »

How to build trust for an ecommerce site in both search engines and users

November 27th, 2013 | Andrew Goldberg

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Build trusted sites

After a number of Google Updates, it looks pretty challenging to focus on certain SEO factors – meta tags have become less important and backlink anchor texts must be treated with utmost care, but fortunately there’s one huge and critically important factor you can start working on today – TRUST!

Let’s review the ways of making your ecommerce site more trustworthy for search engines and users. Read more »

17 Internet Marketing Blogs Newbies Should Actually Read

November 26th, 2013 | Jan Guardian

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So you've just started your career in internet marketing and you are overwhelmed by the avalanche of blogs out there on the web.

Even if you have a desire to read them all, you might be afraid of falling into the abyss of irrelevant information, getting frustrated and wasting your precious time.

Cheer up! We've compiled a breakdown of 17 internet marketing blogs that are worth keeping an eye on!

Read more »

How to save your website from Google Image Mismatch Manual Penalty

November 14th, 2013 | Ksenia Dobreva

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Google continues its work on cleaning search results from websites that use any kind of manipulation or spammy techniques.

A new type of manual penalty has been introduced to webmasters. It is called Image Mismatch Manual Penalty. That's how Google explains the meaning of it:

If you see this message on the Manual Actions page, it means that some of your site's images may be displaying differently on Google's search results pages than they are when viewed on your site.

Image mismatch penalty will affect how your site's images are displayed in Google.

Many site owners may be wondering if they're using images right, and whether their websites are vulnerable.

We'll explain the meaning of the punishment and give some recommendations on how to avoid seeing another manual penalty message in your Google Webmaster Tools. Read more »