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Google Vs. Naver: Why Can’t Google Dominate Search in Korea?

January 1st, 2016 | Alesia Krush

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Although Google presently holds 83% of the global search market, there are countries that have been consistently slipping out of its grip. One such country is Korea, South Korea to be exact. Ask any Korean what search engine they use, and, most likely, the answer will be... Naver.

Naver - the profile

Naver (derived from navigate) is currently Korea's number one search engine and accounts for over 70% of the search market there. The search engine was launched in 1999 by a group of ex-Samsung employees and has dominated the Korean search industry ever since.

If you haven’t been to Naver's homepage yet, what's likely to strike you right away is how similar it is to Yahoo's. Naver's homepage and its search results pages are much busier than Google's, with lots of images, flash banners, sections, etc.:

 

 

Well, this is what lies on the surface - the obvious differences. However, Naver is also different from Google in a much more profound and intricate way. Read more »

Is SEO a good career choice? 14 top experts know the answer

January 1st, 2016 | Olga Gabdulkhakova

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Many young people who're looking for a career path wonder if SEO is a good road to take. Indeed, sites are spreading up daily, and their owners want better web presence. On the other hand, there are constant talks that SEO is dead, so it might be not a great road to take at all.

We asked 14 successful SEO experts these important questions:

Is SEO a good career choice as of late 2013? Are SEO experts still in demand? What has changed in terms of SEO as a career since you've started in this industry?

Below you'll find truly insightful answers. Read more »

SEO SpyGlass vs Other Backlink Checkers: the Story of One Test

January 1st, 2016 | Link-Assistant.Com

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Dear SEO SpyGlass users,

I am writing this as an answer to many questions that arose after Matthew Woodward published the results of his experiment where he compared the performance of the industry’s several top backlink checkers:

  • SEO SpyGlass
  • Majestic SEO
  • Ahrefs
  • Open Site Explorer (SEOmoz)
  • Raven Tools

The experiment involved 3 websites and the average number of backlinks found on the three websites was as follows:

backlink checkers comparison chart

Needless to say I was surprised at these results. As you know, we run tests in-house on a regular basis, to make sure that SEO SpyGlass stands to its status of the most data-rich backlink checker. So it was quite surprising, why on the three sites tested by Matthew, SEO SpyGlass was observed as the poorest performer. Read more »

Are Keywords Still Relevant, and How to Use the Right Ones

September 19th, 2014 | Kristi Hines

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Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast. If you're interested in more content on doing keyword research the right way, check out SEO PowerSuite's manuals on 4 Steps to Efficient Keyword Research and  Applying Keyword Difficulty Score.

Google has done several things in the last couple of years to make people wonder if keywords were still relevant when it comes to search optimization.  They've removed keywords from organic search data in Google Analytics. They've punished websites that have overused keywords in anchor text when link building. They've even punished websites that used keywords in their domain.

But the fact remains that keywords are still relevant. The average person probably doesn't type, "I want to find books about gardening" into a search engine. They type gardening books or books about gardening. Google confirms this. Read more »

[Guide] Safeguard your site from Google’s Panda, Penguin and Hummingbird!

June 3rd, 2014 | Link-Assistant.Com

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Officially confirmed - new Google's Panda 4.0 update is here.

But what is more - the alarming rumors are that the new version of Penguin update is next to come.

And this means that even if you haven't noticed any significant changes yet, it's just the time to make sure your site is on the safe side and get ready for Google's new updates. Read more »

Broken Link Building: a Step-by-Step Practical Guide

January 13th, 2014 | Alesia Krush

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If you are a small business owner who makes money off their website, you've probably heard about Google's Penguin update - the algorithm change that rendered a big number of previously used link building methods "illegal".

Penguin left many site owners scratching their heads, wondering which link acquisition tactics work after the update. One such method that still allows you to play it safe is so-called broken link building. It consists in finding broken links located on other people's sites, and getting them replaced with links back to your site. Read more »