October 14th, 2013 | Olga - Link-Assistant.Com
Many young people who're looking for a career path wonder if SEO is a good road to take. Indeed, sites are spreading up daily, and their owners want better web presence. On the other hand, there are constant talks that SEO is dead, so it might be not a great road to take at all.
We asked 14 successful SEO experts these important questions:
Is SEO a good career choice as of late 2013? Are SEO experts still in demand? What has changed in terms of SEO as a career since you've started in this industry?
Below you'll find truly insightful answers. Read more »
October 10th, 2013 | Ksenia - Link-Assistant.Com
It all started October 4, when Matt Cutts announced the release of Penguin 2.1 (it should be Penguin 5, if to count the announced releases from the beginning, but Google has chosen this name to stress the importance of Penguin 4 aka Penguin 2.0).
For the newbies: Google Penguin is a name for a Google algorithm update. It is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using so-called black-hat SEO techniques, e.g. manipulating the number of links pointing to the page.
The Penguin update that was first announced on April 24, 2012, and there have been 5 updates total.
Read more »
October 9th, 2013 | Link-Assistant.Com
One of our users asked us the other day:
My Rank Tracker is reporting on fewer Visits for keywords that used to work really good for me previously. I assume it's related to Google Analytics not provided problem. Is there any way round this? How can still see if my keywords bring me traffic?
Ted, the Netherlands
That's a great question, Ted! Many SEOs are concerned, so we'll give a detailed reply here on our blog.
What it's all about
Two weeks ago, Google announced they'll encrypt even more users' searches.
The problem is basically the growing number of not provided data in Google Analytics:
Read more »
September 30th, 2013 | Link-Assistant.Com
Google turned 15 last week and made one of the most thrilling and ambiguous confessions (on September 26) – it launched a new algorithm weeks ago and now it’s affected around 90 percent of searches worldwide.
The official announcement was also published on Google+ on Friday, September 27.
Thus, Hummingbird is explained by Google itself as an ordinary algorithm tailored to tackle specific, complex queries and make Knowledge Graph a more wise and intuitive mechanism. Read more »
September 25th, 2013 | Link-Assistant.Com
If your website is stuck at the bottom of search results, and you can't find the reason for its ranking stagnation, run a comprehensive analysis of your SEO strategies. It can be that your SEO techniques are missing on some essentially important components, which is holding back ranking growth.
In the first series we learnt how to run such analysis for small websites. This part will tell you how to find and fix SEO issues for sites of a large size.
From this post you will learn how to:
- conveniently organize big amounts of SEO data;
- run comprehensive SEO analysis of big websites;
- research SEO data with the help of Excel;
- spot underperforming pages and find out the reasons of their poor performance;
- make the necessary adjustments to improve your current SEO strategies.
In a word, this guide will tell you how to run professional in-depth SEO analysis quickly and easily.
Ok, let it roll.
Read more »
September 20th, 2013 | Link-Assistant.Com
SEO is like a huge iceberg. Alongside with well-known standard practices, there are lots of unseen elements, all working in concert to deliver collective impact on website rankings. The more seamlessly the whole system works, the more productive an SEO campaign is.
Hence, the major priority of any website promoter is to ensure that they do not overlook any important SEO aspects and consider both popular SEO techniques and little-know SEO tweaks when planning their campaigns.
This practical guide will teach you how to:
- find undetected issues that may hold back site's ranking progress;
- enhance popular SEO practices with some little-known tweaks;
- use site ranking potential to the fullest extent.
So, let's roll up our sleeves and get down to work.
September 17th, 2013 | Link-Assistant.Com
Can't afford to hire an in-house SEO specialist or shell out a hefty sum of money to an SEO agency? No worries. There are certain quick fixes small business owners can resort to to improve their site's positions in the search engines without any agency help.
Find your focus
Before you do any search engine optimization on your site, it's important to know which SEO measures produce the most impact. Google uses hundreds of signals to rank sites in its search results, yet only a small portion of those signals have much weight - and it helps to know which ones.
Even though no one in the SEO world has ever seen Google's ranking algorithm, the collective SEO wisdom has long come up with its own estimate of search engine ranking factors and their importance. For instance, you can check out this Periodic Table of SEO Success Factors compiled (and regularly updated) by Search Engine Land. Read more »
September 9th, 2013 | Link-Assistant.Com
In the first part of the article we learned how to instruct search engines not to index certain webpages. In this post we are going to figure out how to deal with duplicate content issues.
What is duplicate content?
The term 'duplicate' can be applied to any content located in more than one place on the Web.
Basically, there are two types of duplicate content: off-site and on-site. Off-site duplication is when the same content is found on two or more different sites. On-site duplication is when identical content appears on two or more pages of one and the same site.
Examples of duplicate content
- Scraped content (the one that was illegally copied from one site to another).
- Syndicated content (includes blog posts, RSS feeds, podcasts, email newsletters, etc.).
Read more »
September 5th, 2013 | Link-Assistant.Com
Indexation of site pages is what search engine optimization process starts with. Letting engine bots access your content signifies that your pages are ready for visitors and you want them to show up in SERP, so all-embracing indexation sounds like a huge benefit at first sight.
However, there may be cases when you can get more value from keeping certain pages of your site out of indexes. This post covers the main cases when it's more prudent to hide your content from search engine's attention.
And the first question is:
Which pages of a site should't be indexed by Google?
There are a number of reasons you would want to hide your pages from search engines' crawlers. Among them are:
Protecting content from direct search traffic is a must when a page holds personal information, confidential company details, information about alpha products, users' profiles info, private correspondence, registration or credential requirements. Read more »
August 20th, 2013 | Link-Assistant.Com
Earlier this month Google announced the introduction of in-depth articles into organic search results. This section was created to help users find well-researched write-ups on broad topics.
To add to that, Google provides clear instructions on how webmasters can help Google bot find their in-depth content and thus increase their chances of being placed in the new section.
An extra slot in Google's 1st page suggests SEOs get yet another chance to give their sites more exposure. But the question is: should webmasters chase in-depth article section?
We believe there are a number of reasons why it might be not worth it:
1. In-depths articles are targeted towards broad poorly-targeted keywords
Presently (and this will most likely be the same in the future) in-depth articles show up for broad queries Google users type in to get most general information, e.g. global warming, coal, gender: Read more »