October 28th, 2013 | Andrew Goldberg
Have you ever tried (as an SEO specialist) to take on a large company as an SEO client? It may surprise you, but big brands often ignore SEO and have websites that are poorly represented online.
For instance, how important is online brand reputation to Fortune 500 companies? Looks like many don't care at all. Last week I analyzed some websites of the world-famous businesses. Just look through the found SEO stats below:
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October 21st, 2013 | Alesia Krush
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
What is a brand? It is a visual, auditory or conceptual image (or all these things at once) that people associate with your product or service.
For instance, when one sees the red Coca Cola logo or hears the Coca Cola signature tune, such things like the taste of the beverage, its texture and color spontaneously spring to mind.
The brand also helps your product or service stand out in the market, but whether you achieve this or not depends on how well-researched and ingenious your branding strategy is.
In short, brand management lies in creating and maintaining your brand's image in such a way that it is:
- easily recognizable (this is achieved by being proactive and consistent with branding efforts) Read more »
October 17th, 2013 | Vitaly Gonkov
Setting up a new website, we all hope that it is built once and for all. However, there may come a time when one has to move their domain.
There are lots of reasons why the procedure may be necessary. That can be a change of a domain name as the result of a rebranding campaign, merging domains after one company takes over another, etc.
Whatever reasons for moving a domain are, it's important to undertake the process wisely and carefully. Otherwise, you are running a risk of losing all the authority you have been building for your initial website.
This guide will teach you how to:
- choose a domain to move to;
- prepare your current domain for the transfer;
- actually move a domain;
- redirect SEO value to a new domain;
- organize the structure of a new domain;
- monitor a new domain after migration.
Read more »
October 14th, 2013 | Olga Gabdulkhakova
Many young people who're looking for a career path wonder if SEO is a good road to take. Indeed, sites are spreading up daily, and their owners want better web presence. On the other hand, there are constant talks that SEO is dead, so it might be not a great road to take at all.
We asked 14 successful SEO experts these important questions:
Is SEO a good career choice as of late 2013? Are SEO experts still in demand? What has changed in terms of SEO as a career since you've started in this industry?
Below you'll find truly insightful answers. Read more »
October 10th, 2013 | Ksenia Dobreva
It all started October 4, when Matt Cutts announced the release of Penguin 2.1 (it should be Penguin 5, if to count the announced releases from the beginning, but Google has chosen this name to stress the importance of Penguin 4 aka Penguin 2.0).
For the newbies: Google Penguin is a name for a Google algorithm update. It is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using so-called black-hat SEO techniques, e.g. manipulating the number of links pointing to the page.
The Penguin update that was first announced on April 24, 2012, and there have been 5 updates total.
Read more »
October 9th, 2013 | Link-Assistant.Com
One of our users asked us the other day:
My Rank Tracker is reporting on fewer Visits for keywords that used to work really good for me previously. I assume it's related to Google Analytics not provided problem. Is there any way round this? How can still see if my keywords bring me traffic?
Ted, the Netherlands
That's a great question, Ted! Many SEOs are concerned, so we'll give a detailed reply here on our blog.
What it's all about
Two weeks ago, Google announced they'll encrypt even more users' searches.
The problem is basically the growing number of not provided data in Google Analytics:
Read more »
September 30th, 2013 | Link-Assistant.Com
Google turned 15 last week and made one of the most thrilling and ambiguous confessions (on September 26) – it launched a new algorithm weeks ago and now it’s affected around 90 percent of searches worldwide.
The official announcement was also published on Google+ on Friday, September 27.
Thus, Hummingbird is explained by Google itself as an ordinary algorithm tailored to tackle specific, complex queries and make Knowledge Graph a more wise and intuitive mechanism. Read more »
September 25th, 2013 | Vitaly Gonkov
If your website is stuck at the bottom of search results, and you can't find the reason for its ranking stagnation, run a comprehensive analysis of your SEO strategies. It can be that your SEO techniques are missing on some essentially important components, which is holding back ranking growth.
In the first series we learnt how to run such analysis for small websites. This part will tell you how to find and fix SEO issues for sites of a large size.
From this post you will learn how to:
- conveniently organize big amounts of SEO data;
- run comprehensive SEO analysis of big websites;
- research SEO data with the help of Excel;
- spot underperforming pages and find out the reasons of their poor performance;
- make the necessary adjustments to improve your current SEO strategies.
In a word, this guide will tell you how to run professional in-depth SEO analysis quickly and easily.
Ok, let it roll.
Read more »
September 20th, 2013 | Vitaly Gonkov
SEO is like a huge iceberg. Alongside with well-known standard practices, there are lots of unseen elements, all working in concert to deliver collective impact on website rankings. The more seamlessly the whole system works, the more productive an SEO campaign is.
Hence, the major priority of any website promoter is to ensure that they do not overlook any important SEO aspects and consider both popular SEO techniques and little-know SEO tweaks when planning their campaigns.
This practical guide will teach you how to:
- find undetected issues that may hold back site's ranking progress;
- enhance popular SEO practices with some little-known tweaks;
- use site ranking potential to the fullest extent.
So, let's roll up our sleeves and get down to work.
September 17th, 2013 | Alesia Krush
Can't afford to hire an in-house SEO specialist or shell out a hefty sum of money to an SEO agency? No worries. There are certain quick fixes small business owners can resort to to improve their site's positions in the search engines without any agency help.
Find your focus
Before you do any search engine optimization on your site, it's important to know which SEO measures produce the most impact. Google uses hundreds of signals to rank sites in its search results, yet only a small portion of those signals have much weight - and it helps to know which ones.
Even though no one in the SEO world has ever seen Google's ranking algorithm, the collective SEO wisdom has long come up with its own estimate of search engine ranking factors and their importance. For instance, you can check out this Periodic Table of SEO Success Factors compiled (and regularly updated) by Search Engine Land. Read more »