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Matt Cutts Pubcon 2013 speech takeaways and digest

October 31st, 2013 | Ksenia Dobreva

Name:

SEO NewsWe all know Matt Cutts will never tell us everything.

But every time he speaks at an event or a conference, thousands of SEOs worldwide listen to him carefully hoping to extract maximum of valuable information from his words.

The head of Google webspam team gave a keynote speech at Pubcon 2013 in Las Vegas last week.

But to save your time and effort we will cover the points of this speech that might be important for SEO in practice.

 

Read more »

I’m Brian Dean and SEO has changed my life: confessions of a popular IM consultant

October 30th, 2013 | Olga Gabdulkhakova

Name:

Today Link-Assistant.Com is happy to interview Brian Dean, who many of you know as a popular online entrepreneur and a professional SEO.

In this article, you'll learn about:

- the most important thing for getting and retaining SEO clients,

- what a typical day of a make money online guy looks like,

- an affiliate marketing strategy works for Brian,

- a link building pattern can be almost universally applied to any niche,

- how to target your content when running an IM blog .


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Brian's short profile

Expertise: SEO trainer,
SEO consultant,
Blogger,
Affiliate Marketer.

Website: Backlinko

Social: Twitter, Google+

.

Read more »

How to Get Big Companies as SEO Clients

October 28th, 2013 | Andrew Goldberg

Name:

Have you ever tried (as an SEO specialist) to take on a large company as an SEO client? It may surprise you, but big brands often ignore SEO and have websites that are poorly represented online.

SEO meme

For instance, how important is online brand reputation to Fortune 500 companies? Looks like many don't care at all. Last week I analyzed some websites of the world-famous businesses. Just look through the found SEO stats below:

Read more »

The Ultimate Guide to Brand Management for Online Marketers

October 21st, 2013 | Alesia Krush

Name:

brand logos

 

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

David Ogilvy

 

 

 

What is a brand? It is a visual, auditory or conceptual image (or all these things at once) that people associate with your product or service.

For instance, when one sees the red Coca Cola logo or hears the Coca Cola signature tune, such things like the taste of the beverage, its texture and color spontaneously spring to mind.

The brand also helps your product or service stand out in the market, but whether you achieve this or not depends on how well-researched and ingenious your branding strategy is.

In short, brand management lies in creating and maintaining your brand's image in such a way that it is:

  • easily recognizable (this is achieved by being proactive and consistent with branding efforts) Read more »

How to Move a Domain without Losing Its SEO Value

October 17th, 2013 | Vitaly Gonkov

Name:

Setting up a new website, we all hope that it is built once and for all. However, there may come a time when one has to move their domain.

There are lots of reasons why the procedure may be necessary. That can be a change of a domain name as the result of a rebranding campaign, merging domains after one company takes over another, etc.      

Whatever reasons for moving a domain are, it's important to undertake the process wisely and carefully. Otherwise, you are running a risk of losing all the authority you have been building for your initial website.     

This guide will teach you how to:    

  • choose a domain to move to;
  • prepare your current domain for the transfer;
  • actually move a domain;
  • redirect SEO value to a new domain;
  • organize the structure of a new domain;
  • monitor a new domain after migration.

Read more »

Is SEO a good career choice? 14 top experts know the answer

October 14th, 2013 | Olga Gabdulkhakova

Name:

 


Many young people who're looking for a career path wonder if SEO is a good road to take. Indeed, sites are spreading up daily, and their owners want better web presence. On the other hand, there are constant talks that SEO is dead, so it might be not a great road to take at all.

We asked 14 successful SEO experts these important questions:

Is SEO a good career choice as of late 2013? Are SEO experts still in demand? What has changed in terms of SEO as a career since you've started in this industry?

Below you'll find truly insightful answers. Read more »

Penguin 2.1 quick facts and digest

October 10th, 2013 | Ksenia Dobreva

Name:

Google Penguin

It all started October 4, when Matt Cutts announced the release of Penguin 2.1 (it should be Penguin 5, if to count the announced releases from the beginning, but Google has chosen this name to stress the importance of Penguin 4 aka Penguin 2.0).

For the newbies: Google Penguin is a name for a Google algorithm update. It is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using so-called black-hat SEO techniques, e.g. manipulating the number of links pointing to the page.

The Penguin update that was first announced on April 24, 2012, and there have been 5 updates total.

Read more »

Google Analytics not provided: you can still get vital data

October 9th, 2013 | Link-Assistant.Com

Name:

 

One of our users asked us the other day:

My Rank Tracker is reporting on fewer Visits for keywords that used to work really good for me previously. I assume it's related to Google Analytics not provided problem. Is there any way round this? How can still see if my keywords bring me traffic?

Ted, the Netherlands

That's a great question, Ted! Many SEOs are concerned, so we'll give a detailed reply here on our blog.

What it's all about

Two weeks ago, Google announced they'll encrypt even more users' searches.

The problem is basically the growing number of not provided data in Google Analytics:

  Read more »

Google’s Hummingbird Digest

September 30th, 2013 | Link-Assistant.Com

Name:

 

Google turned 15 last week and made one of the most thrilling and ambiguous confessions (on September 26) – it launched a new algorithm weeks ago and now it’s affected around 90 percent of searches worldwide.

The official announcement was also published on Google+ on Friday, September 27.

hummingbird update

 

Thus, Hummingbird is explained by Google itself as an ordinary algorithm tailored to tackle specific, complex queries and make Knowledge Graph a more wise and intuitive mechanism. Read more »

Missed SEO opportunities (Part 2): Run SEO Analysis like a Pro

September 25th, 2013 | Vitaly Gonkov

Name:

 

If your website is stuck at the bottom of search results, and you can't find the reason for its ranking stagnation, run a comprehensive analysis of your SEO strategies. It can be that your SEO techniques are missing on some essentially important components, which is holding back ranking growth.

In the first series we learnt how to run such analysis for small websites. This part will tell you how to find and fix SEO issues for sites of a large size.

 

 

From this post you will learn how to:

  • conveniently organize big amounts of SEO data;
  • run comprehensive SEO analysis of big websites;
  • research SEO data with the help of Excel;
  • spot underperforming pages and find out the reasons of their poor performance;
  • make the necessary adjustments to improve your current SEO strategies.

In a word, this guide will tell you how to run professional in-depth SEO analysis quickly and easily.

Ok, let it roll.

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