User Experience:

Try to unify the mark up and font colors i.e. use the same font color and font style for the same type of information or text elements. For example, bold red – only to highlight the important information, bold light green - for products descriptions etc. Try to avoid the patchworky look.

The top navigation menu should be more prominent and differ from common text links used across the website. Furthermore, the top menu changes depending on the current page, which is confusing. Read more »

User Experience:

The website provides all the information a potential student might want to learn about the training. However, we found a few elements that might confuse users.

Let’s have a look at "Services & Products" widget. As the name suggests it should contain the items that describe or give the detailed information about your services. But as you click on items "Pilates" and "Yoga" you visit the same page /membership, which has no additional information, only pricing. Obviously, this page belongs to header menu item "Rates" only. Read more »

User Experience:

• We expected more from Pictures and Videos pages of the website. Good videos and images are probably the most essential for high conversion rate in your niche. Add a few more stunning videos in high resolution, without excessive background noises – similar to the one you already published (titled "Our first showreel"). Read more »

User Experience:

Cheap-led-com.au is a typical e-commerce cookie cutter website built on a rather widespread CMS – OpenCart. It features all the necessary elements and looks like thousands of similar web pages. However, there are a few quick-to-fix issues that might improve user experience: Read more »

User Experience:

Every element of the website is in its usual place and you have everything you would expect from a good e-commerce website: descriptions of the goods, good pictures, detailed FAQ section, delivery and privacy policy, etc. All these things taken together make for a comfortable shopping experience. We were only slightly confused with a "Christmas Gifts" banner on the home page, it’s outdated, isn’t it? Read more »

User Experience:

• Although the website has slightly outdated design and those flickering and glittering bullets that might make your eyes sore, it's easy to use and browse. It takes just a few clicks to find a tour that is right for you and send a booking request.
• Breadcrumbs would significantly improve the usability of your website.
• The "Hotels" section should definitely be improved. Why not include more details in the hotels comparison chart? And surely you should find a more elegant solution for the gallery.

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User Experience:

Fix the layout of the pages of  cinzo.net (especially the home page): the navigation elements should be consistently located across all the pages of the website. Font styles and colors should also be used consistently. Mind the alignment of the structural elements. Make the important elements more prominent, for example, on the home page the links to the portfolio are rather hard to find.

SEO Factors:

• The owner of the website informed that the target keyword phrase is “sacramento wedding photographers”, however, it’s not mentioned in home page title or meta tags. It is not even mentioned in the page content.

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User Experience:

• It takes 3-4 clicks to get from the home page http://www.jabylay.co.uk to certain products pages. Revise the categories tree to reduce the number of steps required to make a purchase.

• “Add to cart” button should be more prominent and differ from the other buttons.

• The “Related Products” section might be useful. E.g. singing bowl sticks match with signing bowl cushions.

• “Who is online” section in the sidebar is probably redundant.

• Use proper text formatting, line spaces, bulleted lists, etc. It’s hard to read and percept absolutely plain text.

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User Experience:

• The design of www.welcome2belgium.com looks slightly incomplete without the footer. Footer is a great spot to place links to such pages as privacy policy or your disclaimer. In this way you make primary navigation elements less cluttered by omitting non-landing and non-selling pages. It’s also a great place for the copyright string and brief company information (official business name, location, and phone number). Such information sends users signals of trust and may improve the conversion rate.

• Surely, it’s hard to keep all your social profiles updated and simultaneously develop the communities in G+, Facebook, or LinkedIn. If, for example, your G+ profile is too lean or has no information at all – remove the badge from the website until you get back to it. As a rule of thumb, do not point users to any information sources that are not going to contribute to the conversion.

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User Experience:

• www.poolsafetyfences.com lacks better and bigger pictures of the products. The thumbnails are often so small that you can’t possible figure out what is actually in them and when you click on them you find out that there is no bigger image (see the screenshot below).

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