December 6th, 2013 | Olga Filonchuk
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »
November 28th, 2013 | Olga Filonchuk
Hashtags have become an integral part of our social media lives that have a clear projection in our ''real lives''. They are everywhere – on Twitter, Facebook, Google+, Instagram, etc. Have we ever thought of the origin of hashtag and when exactly it became so ''mainstream''?
Hashtags didn't always have such prominence in our lives and their transformation can be called a true Cinderella story that you can read in this post. Let's start from the very beginning.
Time before Social Media
You'll be surprised but hashtag was firstly introduced in 14 century, spelled like ''lb'' and meant a pound in weight. In spite of its true origin the so-called pound sign has acquired some extra meaning as a hashtag on Social Media.
In 1988 hashtags were firstly used on a platform named Internet Relay Chat. Basically it's one of the first protocols on the internet that was used to send messages in real time. Hashtags were used to group messages and various information such as images, text content, videos and the like. # sign was used for its primary purpose – search. Read more »
November 27th, 2013 | Andrew - Link-Assistant.Com
After a number of Google Updates, it looks pretty challenging to focus on certain SEO factors – meta tags have become less important and backlink anchor texts must be treated with utmost care, but fortunately there’s one huge and critically important factor you can start working on today – TRUST!
Let’s review the ways of making your ecommerce site more trustworthy for search engines and users. Read more »
November 26th, 2013 | Jan - Link-Assistant.Com
So you've just started your career in internet marketing and you are overwhelmed by the avalanche of blogs out there on the web.
Even if you have a desire to read them all, you might be afraid of falling into the abyss of irrelevant information, getting frustrated and wasting your precious time.
Cheer up! We've compiled a breakdown of 17 internet marketing blogs that are worth keeping an eye on!
Read more »
November 22nd, 2013 | Ksenia - Link-Assistant.Com
If you are a community manager, you've probably created one or several social media accounts for brands or companies from scratch.
But imagine you have a customer who asks you to audit the social media account and (or) take care of it.
So once you've got the keys to the door you need to open it and see what you are going to work with.
Why do you need to audit and clean up a Twitter account?
There are chances Twitter strategy of the brand was not very wise. Most likely it was previously done unprofessionally (and now they hired you, hooray!). Read more »
November 19th, 2013 | Olga Filonchuk
The idea for this post came suddenly and thoughts that gave grounds for its growth were not positive. About a year ago I found out about the girl named Stacey who'd been struggling with lung cancer for about 2 years by then. She was a group mate of my friend's boyfriend and also a childhood friend of my former colleague. Yeah, small world.
Stacey died on October 22, 2012. 2 days after I got a newsletter from a local charity service where they mentioned how much money they gathered for her treatment in Israel. I still don't know why I got so furious but I wrote them back: ''Are you insane?!? She's been dead for 2 days by now'' and then sent messages to my friends not to open this newsletter.
Stacey's friends earned lots of money on Social Media – they sold their pictures, participated in auctions and contacted this local charity service who arranges dates between the youth if they provide money for charity. Stacey still died and nothing will change it now.
I wanted to change my mood on October 22, 2013 and I just googled: ''how social media saved my life''. And today I am offering you 5 outstanding, inspirational, positive stories that will make you believe in humanity and in Social Media.
Enjoy the ride! Read more »
November 11th, 2013 | Ksenia - Link-Assistant.Com
BuzzBundle giveaway is now over, and we thank you all for participating, sharing and commenting!
Our winner for today is Edgar Gelman from Vegga Consulting! Thanks for taking part in the giveaway and congratulations for winning the free copy of BuzzBundle software.
For those who didn't win: keep your chin up! Subscribe to our blog RSS, follow us on Twitter and don't miss future offers and contests from Link-Assistant.Com.
Happy holiday season!
November 7th, 2013 | Ksenia - Link-Assistant.Com
Social media is a rapidly changing industry. You can be a skilled social media marketer or an enthusiastic newbie that has social in their blood, but keeping up with the changes is highly important for your work.
What is more, you can't think of social as a separate world with its rules and trends, but you'd rather think of it as of an integral part of internet marketing process.
In this article I'm going to share some resources that I personally use for getting most of necessary information about social media. Read more »
November 6th, 2013 | Ksenia - Link-Assistant.Com
Holiday season is in its full play!
Discounts, coupons, giveaways, sales, contests, special offers online… And it takes a great deal of efforts to promote them. But BuzzBundle is right here to help you.
It allows to promote your content on blogs, forums and social media, get traffic and leads, spread the word about your offers and make your holiday activities truly successful.
To make this wonderful time even hotter, we give you an opportunity to win a copy of BuzzBundle for free! Read more »
October 25th, 2013 | Olga Filonchuk
Being new to something sucks anywhere and anytime. Being a young specialist in SEO can make your head explode as this industry is for the one who has the guts to keep a finger on the pulse of any minor change in a vagarious SEO world.
This is why we've prepared this list of SEO pros to follow on Twitter. These folks are fast, have relevant experience, personal opinion and can also have a decent chat with you.
The choice isn't based on followers' count like the majority of resembling posts but rather on:
- Influence in the industry
- Ability to produce genuinely unique opinion that at times contradicts with an established opinion in the industry
- Whether a user is active on Twitter
- Whether a user responds to ''ordinary mortals'' Read more »