January 17th, 2014 | Olga Filonchuk
Living in the age of Internet should have made people's lives easier. Seriously, we can find any information with just a few clicks and even if we misspell words a cunning algorithm will shed some light on our partial illiteracy.
However I am not going to talk about the fact that mankind would rather browse the web to learn how to make an awesome make-up for a perfect selfie rather than to find out if there's been a progress in AIDS treatment. What surprises me more is that a world where people are supposed to get connected easily even if they don't know each other is paradoxically closed for such kind of interaction.
We can find almost anyone on social networks but it's getting harder to have a chat with them if they don't know you personally. Some people call it privacy, others call it a challenge. Read more »
January 15th, 2014 | Vitaly Gonkov
If you are engaged in Internet marketing and want to learn more about the industry, you may have heard of the website called Inbound.Org.
Inbound.Org is a great social news website entirely dedicated to everything related to online marketing. Basically, that is a community-based news platform, where members can submit the most interesting and up-to-date industry news and decide which one really matters.
The website was launched a couple of years ago but quickly won popularity with both seasoned and new internet marketers.
However, if you surf the Web, you may come across different opinions about the community. The point is that Inbound.Org is a unique platform that has a strict set of rules not everyone is aware about. That resulted in multiple TOS violations and was the main reason why lots of beginning marketers burnt their fingers when contributing to the community.
This post will explain how to avoid any pitfalls when using Inbound.Org, and teach you what to do to get most out of the website.
Read on to learn how to:
- join the Inbound.Org community and set up your social profile there;
- discover website's little-known features;
- manage content on Inbound.Org the right way;
- understand the content voting system;
- avoid bans and penalties;
- build your authority in the community and enlarge your social following.
Read more »
December 6th, 2013 | Olga Filonchuk
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »
November 28th, 2013 | Olga Filonchuk
Hashtags have become an integral part of our social media lives that have a clear projection in our ''real lives''. They are everywhere – on Twitter, Facebook, Google+, Instagram, etc. Have we ever thought of the origin of hashtag and when exactly it became so ''mainstream''?
Hashtags didn't always have such prominence in our lives and their transformation can be called a true Cinderella story that you can read in this post. Let's start from the very beginning.
Time before Social Media
You'll be surprised but hashtag was firstly introduced in 14 century, spelled like ''lb'' and meant a pound in weight. In spite of its true origin the so-called pound sign has acquired some extra meaning as a hashtag on Social Media.
In 1988 hashtags were firstly used on a platform named Internet Relay Chat. Basically it's one of the first protocols on the internet that was used to send messages in real time. Hashtags were used to group messages and various information such as images, text content, videos and the like. # sign was used for its primary purpose – search. Read more »
November 27th, 2013 | Andrew Goldberg
After a number of Google Updates, it looks pretty challenging to focus on certain SEO factors – meta tags have become less important and backlink anchor texts must be treated with utmost care, but fortunately there’s one huge and critically important factor you can start working on today – TRUST!
Let’s review the ways of making your ecommerce site more trustworthy for search engines and users. Read more »
November 26th, 2013 | Jan Guardian
So you've just started your career in internet marketing and you are overwhelmed by the avalanche of blogs out there on the web.
Even if you have a desire to read them all, you might be afraid of falling into the abyss of irrelevant information, getting frustrated and wasting your precious time.
Cheer up! We've compiled a breakdown of 17 internet marketing blogs that are worth keeping an eye on!
Read more »
November 22nd, 2013 | Ksenia Dobreva
If you are a community manager, you've probably created one or several social media accounts for brands or companies from scratch.
But imagine you have a customer who asks you to audit the social media account and (or) take care of it.
So once you've got the keys to the door you need to open it and see what you are going to work with.
Why do you need to audit and clean up a Twitter account?
There are chances Twitter strategy of the brand was not very wise. Most likely it was previously done unprofessionally (and now they hired you, hooray!). Read more »
November 19th, 2013 | Olga Filonchuk
The idea for this post came suddenly and thoughts that gave grounds for its growth were not positive. About a year ago I found out about the girl named Stacey who'd been struggling with lung cancer for about 2 years by then. She was a group mate of my friend's boyfriend and also a childhood friend of my former colleague. Yeah, small world.
Stacey died on October 22, 2012. 2 days after I got a newsletter from a local charity service where they mentioned how much money they gathered for her treatment in Israel. I still don't know why I got so furious but I wrote them back: ''Are you insane?!? She's been dead for 2 days by now'' and then sent messages to my friends not to open this newsletter.
Stacey's friends earned lots of money on Social Media – they sold their pictures, participated in auctions and contacted this local charity service who arranges dates between the youth if they provide money for charity. Stacey still died and nothing will change it now.
I wanted to change my mood on October 22, 2013 and I just googled: ''how social media saved my life''. And today I am offering you 5 outstanding, inspirational, positive stories that will make you believe in humanity and in Social Media.
Enjoy the ride! Read more »
November 11th, 2013 | Ksenia Dobreva
BuzzBundle giveaway is now over, and we thank you all for participating, sharing and commenting!
Our winner for today is Edgar Gelman from Vegga Consulting! Thanks for taking part in the giveaway and congratulations for winning the free copy of BuzzBundle software.
For those who didn't win: keep your chin up! Subscribe to our blog RSS, follow us on Twitter and don't miss future offers and contests from Link-Assistant.Com.
Happy holiday season!
November 7th, 2013 | Ksenia Dobreva
Social media is a rapidly changing industry. You can be a skilled social media marketer or an enthusiastic newbie that has social in their blood, but keeping up with the changes is highly important for your work.
What is more, you can't think of social as a separate world with its rules and trends, but you'd rather think of it as of an integral part of internet marketing process.
In this article I'm going to share some resources that I personally use for getting most of necessary information about social media. Read more »