January 1st, 2016 | Olga Filonchuk
Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding?
First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round.
You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.
Practically any social media strategy has a resembling life circle.
Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back.
Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.
Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.
The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).
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January 1st, 2016 | Olga Filonchuk
Living in the age of Internet should have made people's lives easier. Seriously, we can find any information with just a few clicks and even if we misspell words a cunning algorithm will shed some light on our partial illiteracy.
However I am not going to talk about the fact that mankind would rather browse the web to learn how to make an awesome make-up for a perfect selfie rather than to find out if there's been a progress in AIDS treatment. What surprises me more is that a world where people are supposed to get connected easily even if they don't know each other is paradoxically closed for such kind of interaction.
We can find almost anyone on social networks but it's getting harder to have a chat with them if they don't know you personally. Some people call it privacy, others call it a challenge. Read more »
December 6th, 2013 | Olga Filonchuk
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »
November 28th, 2013 | Olga Filonchuk
Hashtags have become an integral part of our social media lives that have a clear projection in our ''real lives''. They are everywhere – on Twitter, Facebook, Google+, Instagram, etc. Have we ever thought of the origin of hashtag and when exactly it became so ''mainstream''?
Hashtags didn't always have such prominence in our lives and their transformation can be called a true Cinderella story that you can read in this post. Let's start from the very beginning.
Time before Social Media
You'll be surprised but hashtag was firstly introduced in 14 century, spelled like ''lb'' and meant a pound in weight. In spite of its true origin the so-called pound sign has acquired some extra meaning as a hashtag on Social Media.
In 1988 hashtags were firstly used on a platform named Internet Relay Chat. Basically it's one of the first protocols on the internet that was used to send messages in real time. Hashtags were used to group messages and various information such as images, text content, videos and the like. # sign was used for its primary purpose – search. Read more »
November 22nd, 2013 | Ksenia Dobreva
If you are a community manager, you've probably created one or several social media accounts for brands or companies from scratch.
But imagine you have a customer who asks you to audit the social media account and (or) take care of it.
So once you've got the keys to the door you need to open it and see what you are going to work with.
Why do you need to audit and clean up a Twitter account?
There are chances Twitter strategy of the brand was not very wise. Most likely it was previously done unprofessionally (and now they hired you, hooray!). Read more »
November 19th, 2013 | Olga Filonchuk
The idea for this post came suddenly and thoughts that gave grounds for its growth were not positive. About a year ago I found out about the girl named Stacey who'd been struggling with lung cancer for about 2 years by then. She was a group mate of my friend's boyfriend and also a childhood friend of my former colleague. Yeah, small world.
Stacey died on October 22, 2012. 2 days after I got a newsletter from a local charity service where they mentioned how much money they gathered for her treatment in Israel. I still don't know why I got so furious but I wrote them back: ''Are you insane?!? She's been dead for 2 days by now'' and then sent messages to my friends not to open this newsletter.
Stacey's friends earned lots of money on Social Media – they sold their pictures, participated in auctions and contacted this local charity service who arranges dates between the youth if they provide money for charity. Stacey still died and nothing will change it now.
I wanted to change my mood on October 22, 2013 and I just googled: ''how social media saved my life''. And today I am offering you 5 outstanding, inspirational, positive stories that will make you believe in humanity and in Social Media.
Enjoy the ride! Read more »