December 6th, 2013 | Olga Filonchuk
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »
November 28th, 2013 | Olga Filonchuk
Hashtags have become an integral part of our social media lives that have a clear projection in our ''real lives''. They are everywhere – on Twitter, Facebook, Google+, Instagram, etc. Have we ever thought of the origin of hashtag and when exactly it became so ''mainstream''?
Hashtags didn't always have such prominence in our lives and their transformation can be called a true Cinderella story that you can read in this post. Let's start from the very beginning.
Time before Social Media
You'll be surprised but hashtag was firstly introduced in 14 century, spelled like ''lb'' and meant a pound in weight. In spite of its true origin the so-called pound sign has acquired some extra meaning as a hashtag on Social Media.
In 1988 hashtags were firstly used on a platform named Internet Relay Chat. Basically it's one of the first protocols on the internet that was used to send messages in real time. Hashtags were used to group messages and various information such as images, text content, videos and the like. # sign was used for its primary purpose – search. Read more »
November 22nd, 2013 | Ksenia - Link-Assistant.Com
If you are a community manager, you've probably created one or several social media accounts for brands or companies from scratch.
But imagine you have a customer who asks you to audit the social media account and (or) take care of it.
So once you've got the keys to the door you need to open it and see what you are going to work with.
Why do you need to audit and clean up a Twitter account?
There are chances Twitter strategy of the brand was not very wise. Most likely it was previously done unprofessionally (and now they hired you, hooray!). Read more »
November 19th, 2013 | Olga Filonchuk
The idea for this post came suddenly and thoughts that gave grounds for its growth were not positive. About a year ago I found out about the girl named Stacey who'd been struggling with lung cancer for about 2 years by then. She was a group mate of my friend's boyfriend and also a childhood friend of my former colleague. Yeah, small world.
Stacey died on October 22, 2012. 2 days after I got a newsletter from a local charity service where they mentioned how much money they gathered for her treatment in Israel. I still don't know why I got so furious but I wrote them back: ''Are you insane?!? She's been dead for 2 days by now'' and then sent messages to my friends not to open this newsletter.
Stacey's friends earned lots of money on Social Media – they sold their pictures, participated in auctions and contacted this local charity service who arranges dates between the youth if they provide money for charity. Stacey still died and nothing will change it now.
I wanted to change my mood on October 22, 2013 and I just googled: ''how social media saved my life''. And today I am offering you 5 outstanding, inspirational, positive stories that will make you believe in humanity and in Social Media.
Enjoy the ride! Read more »
October 25th, 2013 | Olga Filonchuk
Being new to something sucks anywhere and anytime. Being a young specialist in SEO can make your head explode as this industry is for the one who has the guts to keep a finger on the pulse of any minor change in a vagarious SEO world.
This is why we've prepared this list of SEO pros to follow on Twitter. These folks are fast, have relevant experience, personal opinion and can also have a decent chat with you.
The choice isn't based on followers' count like the majority of resembling posts but rather on:
- Influence in the industry
- Ability to produce genuinely unique opinion that at times contradicts with an established opinion in the industry
- Whether a user is active on Twitter
- Whether a user responds to ''ordinary mortals'' Read more »
October 4th, 2013 | Link-Assistant.Com
One of your very first steps in promoting your content is making your posts easy to share.
In particular, when pressing a tweet button, your readers should get a default message they can tweet right away – with no need to change it.
Of course, those who want to go an extra mile and let you and your content shine in their Twitter feed will still be free to change the message you originally have.
Still, the point here is that your default tweet message should be ok to spare people from extra work and still have all the necessary elements to make your content appealing.
Below you'll find a 7-point checklist to craft a perfect default tweet message. Read more »
September 27th, 2013 | Link-Assistant.Com
One of the worst feelings an SMM manager has is when you put your heart and soul into updates on social media networks, yet you get little response to your posts.
The reason for that might be little diversity in the content you share.
We all know that social media strategy needs variety, yet you would sometimes just run out of ideas.
In this post you'll find 12 options for corporate social media updates you can use right away. The examples are truly inspiring!
1. Share your blog posts, news, features, events, sales etc.
Though sharing corporate updates sounds like an option on the surface, and it's kind of always on your radar, it sometimes seems that you don't have anything of the kind to share. Read more »
September 3rd, 2013 | Link-Assistant.Com
Try all BuzzBundle's killer paid features FREE!
Many more features now unlocked in BuzzBundle's
New FREE edition
Today we’ve got lots of news to announce for all of our cherished customers!
- For those of you still checking BuzzBundle in and out, to make sure it suits your business well: and that is a chance to get many more features unlocked in you FREE BuzzBundle's edition
- As well as for all of you, devoted BuzzBundle users, who’d love to hear about the great new features just launched and planned for the coming moth
1. Not yet sure if BuzzBundle is the best SMM solution for your biz?
Try BuzzBundle full force with its new FREE edition!
Read more »
August 26th, 2013 | Link-Assistant.Com
Social media marketing managers sometimes find themselves in a position when they need to create a brand's Twitter account or a company representative's account (e.g., the company's CMO) from scratch.
What's the best way to go about it, and how does one do it correctly right from the start? There are many articles on the Web that talk about the best ways to engage with your Twitter followers, etc.
Nevertheless, we decided to do a comprehensive, step-by-step post that covers some not-so-obvious points the SMM manager should pay attention to in order to set a fresh Twitter account on its route to success from day 1!
1. Choosing a Twitter handle
First off, to register a new Twitter account, Read more »
August 15th, 2013 | Olga Filonchuk
Customers want you now, they want you 24/7 and your time zone sleep preferences are of little concern to them.
They contact your support team and if they feel that your support reps are taking too much time to reply (they always think so), they are most likely to get you on Twitter, Facebook, Google+, etc. It's OK if you have like 5-6 support requests on social networks per day, but what if there are more?
Let's see how big brands cope with huge loads of support requests on Social Media and how massively they fail/succeed.
Lufthansa Facebook page is one of the greatest examples of the social media managers' team any company would die to hire. If you have a careful look at their wall you'll notice that new messages are being sent to LuftHansa every hour (at least 3-4 per hour). Some of them are positive, some of them are complaints or just accusing words. The remarkable point is that support is provided minimum in two languages: English and German. Can your team be called a bi- or multilingual?
Read more »