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How to Do Keyword Research with Rank Tracker

April 28th, 2011 | | Posted in category Keyword Research

People who review Link-Assistant.Com's SEO tools on various software downloading and reviewing websites often speak high of Rank Tracker's keyword research capabilities.

Indeed, Rank Tracker makes use of 20 keyword research methods – there's no match in the SEO industry. Backed by advanced search safety settings and a reliable anti-CAPTCHA solution, keyword research with Rank Tracker is simple and stress-free.

If you choose one method only, you know the answer to the question "How to do keyword research with Rank Tracker" – simply by following the wizard's steps.

Things become less trivial if you apply several (or all) methods. In this post we'd like to share two approaches to combining various methods that will let you generate the best keyword suggestions.

Approach 1. Snowball keyword research

The essence: The initial keyword list is fed into the first method only. The succeeding methods get the initial keywords plus the suggestions from the previous method.

Sample use case data
Input: 15 keywords on the initial list, 20 methods
Time: 2 hours 17 min
Results: 1323 keywords

Workflow:
1. Make up the initial keyword list: just write out words and phrases that are likely to bring targeted traffic to your website.
2. Decide on the number of keyword research methods you'd like to use and specify them.
3. Start a new project with Rank Tracker. Following the wizard's steps, enter you website's URL, choose from the list of 730+ search engines and enter your keywords. Rank Tracker will check your current rankings for them.

4. Press Ctrl+A and hit Copy to Clipboard -> Copy Keywords by clicking the right mouse button.
5. Click Suggest icon in the left top corner and run your keywords through the first method on your list, e.g. Google AdWords keyword tool.

6. Look through the list that has most likely increased five times and exclude most irrelevant keyword suggestions.

7. Give Rank Tracker a sec to update the keyword efficiency index for the keywords. After your research with one method is finished, your workspace will look like this:

8. Feed the keyword list you've got to the second method. To do this select all keywords and copy them to clipboard (as described in step 4), then click the Suggest button to choose the second method. Your keyword list will be inserted automatically.

9. Act in accordance with wizard's steps and steps 6-7 of this workflow to do keyword research with the second method you've chosen.
10. Repeat the procedure with every method on your list.
11. Sort out the keywords by KEI and choose your semantic core (preferably from those marked green and yellow).

Approach 2. Jigsaw keyword research

The essence: The initial keyword list is fed into every method. The results are joined together for analysis and building the semantic core.

Sample use case data
Input: 15 keywords on the initial list, 20 methods
Time: 68 min
Results: 338 keywords

Workflow:
1. Run your initial keyword list through every keyword research method you have decided to use and save results as separate projects.
2. Create a new project to summarize results. Then go back to every separate project to copy the keywords suggestions generated. It's more convenient to copy the keywords from all the projects to Word or Note Pad first, and further copy the huge list of key phrases to Rank Tracker's Step 3:

3. Rank Tracker will remove all duplicates and generate the final list for you to analyze. As in the previous approach, sort the list by KEI and choose your semantic core.

Comparison

As you can see the jigsaw method is faster, mainly because we skip the stage of excluding irrelevant keyword suggestions (approach 1, step 6). On the other hand, the snowball approach produces more results with high KEI – a larger pool to choose from.

How many methods do you normally use? How do you combine them?



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