April 25th, 2013 by
Ksenia - Link-Assistant.Com
If you run business offline and online, it is very likely that your offline and online activities are integrated in a great measure. And I’m pretty sure that here you think: oh no, another Captain Obvious article!
But today I am speaking on a very slippery topic, which is not about emergence, or integration, or any other abstract marketing word.
Today I would like to point out some things regarding the confluence of offline and online competitor clusters and ways of analyzing them apart and altogether.
Case Study #1. Nike, or when your partners turn smarter than you
Imagine that you are a Marketing Specialist at Nike. In this case you are able to name your main competitors even if I wake you up in the middle of the night: Puma, Adidas, Reebok. Good!
I believe these brands have severe competition offline. But strong offline presence does not mean a strong online brand. So let us switch to the SERP and see the competition there.
Read the rest of this entry »
April 23rd, 2013 by
Here comes the news - from now on with Rank Tracker you can integrate your SEO and PPC campaigns in a new, more traffic-productive way!
Now you have a separate Pay-Per-Click Analysis area
in Rank Tracker, with priceless PPC metrics extracted directly from Google AdWords keyword tool: Read the rest of this entry »
April 22nd, 2013 by
guest post by Brian Dean
Are you looking to add something new to your link building campaigns?
While there are plenty of classic link building strategies from 2009 - like guest blogging and press releases - that still work, it's important to mix things up.
Because if there's one thing to keep in mind about SEO it's that you shouldn't rely on a single technique or strategy to rank. Otherwise, if Google decides to devalue that particular link type, your site could get knocked off the first page overnight.
Well today I'm going to show you a few link building techniques I've had a lot of success with lately.
Although they don't get a lot of attention, they're just as powerful as the bread-and-butter techniques you already know and love.
#1: "Level Up" Other People's Content
Full disclosure: I'm a huge video game nerd...
...and I love applying nerdy concepts like experience points and leveling up to the SEO world. Read the rest of this entry »