SEO Crash-Test 51: printstore.us

User Experience:

• The required fields are not clearly marked on the shopping cart page.

• There are pages that have no content, like “Plastic Cards” or “Notepads”. If you discontinued these products permanently, remove the pages from all the navigation elements and redirect the URLs to the 404 page.

• Taken the number of products per product category page, the sorting function and the function that returns the number of products are obviously redundant.

• The color scheme of printstore.us is not absolutely eye friendly: white font on black ground may have a better alternative.

SEO Factors:

• Remember! Keyword stuffing is not a proper SEO technique for a business website. Do not list all the possible keywords from the niche in the meta description and meta keywords. Title should look enticing and informative.

• Do not use irrelevant keywords in the meta tags or content just because you think they are going to yield you extra visitors. For instance, you are claiming to service New York area, why then Montana and Oklahoma are listed in the meta description on the home page.

• Add some unique content to category and/or category pages. As for now, like 90% of the text content is duplicated on each page.

• You might like to make the URLs more user friendly by excluding page IDs out of them.

• The search functionality (http://printstore.us/Search.aspx) is redundant and adds even more duplicate content.

• The “Print Store” link, which may be found under each item diverts accumulated page rank to the minor non-landing pages.

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Cheers,
SEO Crash-Test Team

P.S. This is where you can submit your site for SEO Crash-Test review.