SEO Crash-Test 52: cranberrycornersgiftbaskets.com

User Experience:

• Rearrange the navigation and page tree of cranberrycornersgiftbaskets.com. A good starting point is the header navigation menu. It should probably include such items as “Home”, “Products”, “Faq”, and “Contact Us/ About Us”. The “Products” page should feature search and filter functionality or some sort of categories navigation. If you implement these improvements, you will create a concise conversion funnel for the users.

• The pagination would be very welcome, where the lists of products exceed one screen fold.

• There is no point to direct visitors to your Facebook page if it has little or no information and is never updated. All in all you are diverting the users and potential customers off the main website. Even though, if you think that such links are appropriate – make them open in a new blank page.

• Why not merge the articles section and the blog? Simply post the existing articles in the blog and redirect the old URLs to a new location.

• Are you sure your blog visitors are interested in all the links included in the blogroll section?

SEO Factors:

• The main landing pages – products category pages need more attention. They currently come with products descriptions inherited from the products pages. It’s not an ideal solution, because you are generating the duplicate content throughout the website. Add unique content to the category pages and remove the duplicate descriptions or make the CMS populate the product lists with other (short) descriptions.

• Do not place a lot of links in a single group as you did in the homepage footer. Such links get devalued and look spammy.

• Make sure all the images of your wonderful gift baskets come with the appropriate “Alt” tags.

• Link title tag is another spot, where you may insert the relevant keywords.

• Looks like most of the backlinks are pointing only to the home page, while it’s not the only important landing page. In your link-building efforts make sure the other landing pages get enough attention.

.

Cheers,
SEO Crash-Test Team

P.S. This is where you can submit your site for SEO Crash-Test review.