SEO Crash-Test 57: www.welcome2belgium.com
February 2nd, 2012 | Link-Assistant.Com | Posted in category SEO Crash-Test
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User Experience:
- The design of www.welcome2belgium.com looks slightly incomplete without the footer. Footer is a great spot to place links to such pages as privacy policy or your disclaimer. In this way you make primary navigation elements less cluttered by omitting non-landing and non-selling pages. It’s also a great place for the copyright string and brief company information (official business name, location, and phone number). Such information sends users signals of trust and may improve the conversion rate.
- Surely, it’s hard to keep all your social profiles updated and simultaneously develop the communities in G+, Facebook, or LinkedIn. If, for example, your G+ profile is too lean or has no information at all – remove the badge from the website until you get back to it. As a rule of thumb, do not point users to any information sources that are not going to contribute to the conversion.
SEO Factors:
- The URL http://www.welcome2belgium.com/?english should be probably redirected to http://www.welcome2belgium.com/ to avoid unnecessary duplication.
- Turn URLs like this /?apartments=389&buy into something more user friendly. E.g., /apartments/brussels-louise-stephanie-I.
- Use meaningful alt tags. You are currently using “Welcome2Belgium” by default, which hardly may describe any image (except for the logo) at your website.
- Use a different title and meta description for each property listing. E.g., %Property Type% for Sale in %Location Name% - %Property Name%. You may use similar approach for the descriptions.
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Cheers,
SEO Crash-Test Team
P.S. This is where you can submit your site for SEO Crash-Test review.
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