User Experience:

• Try to use unified font styles throughout all the pages of your website www.freedombathproducts.com. For example, use the same font color (black or gray) for normal text and a larger size bold font for titles.

• Fix hover action for the images: once mouse pointer is over an image the content below it jumps a few pixels down.

• Use the images of higher quality.

• The navigation elements (the header menu) should me more prominent. Arrange links in the header menu in a more logical way. It should lead the visitors through the conversion funnel. E.g., Home – Products/Services – Pricing – Order Form.

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User Experience:

Old-fashioned design and confusing inconsistent page layout should be among the top priorities in your need-to-fix-this task list. Make sure the navigation elements are easy to read, get rid of the fancy fonts like this:

Include more filtering options in the apartments search. Apart from the location and availability dates most users would be willing to search by price, number of bedrooms, etc. Fix the layout of the pages with the detailed description of the individual apartments.

Links leading to the order page should be more prominent. The website lacks call to action signals.

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User Experience:

When reviewing www.djmmusic.com we really enjoyed the consistent navigation and handy products search functionality. Despite a huge selection of items the users may find what they’re looking for in a few clicks. Breadcrumbs don’t let you get lost in the categories tree and are a better alternative to outdated html sitemap concept.

Clickable rating badges at independent websites add up to the website’s trust and might improve the conversions - well done!

Similarly SSL badges tell users that the website correctly handles the sensible information during transactions.

There are useful meaningful products descriptions and reviews and quality products images.

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User Experience:

• Rearrange the navigation and page tree of cranberrycornersgiftbaskets.com. A good starting point is the header navigation menu. It should probably include such items as “Home”, “Products”, “Faq”, and “Contact Us/ About Us”. The “Products” page should feature search and filter functionality or some sort of categories navigation. If you implement these improvements, you will create a concise conversion funnel for the users.

• The pagination would be very welcome, where the lists of products exceed one screen fold.

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User Experience:

• The required fields are not clearly marked on the shopping cart page.

• There are pages that have no content, like “Plastic Cards” or “Notepads”. If you discontinued these products permanently, remove the pages from all the navigation elements and redirect the URLs to the 404 page.

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User Experience:

The overall design and typography of www.lavandablu.com need a major lift up. It’s also vital for your website to add a gallery with high quality fancy photos. It might be one of the most important selling factors.

SEO Factors:

If you intend to reach out to a multilingual audience with this website, we would recommend you to change and improve the URL structure of the website. As for now, language switching is triggered by the URL parameter (e.g. “?taal=DE”). Furthermore, it makes the content management script return all the pages in the respective language even if this parameter is not included in their URL until you switch to the other language. It is confusing indeed.

You’d rather put the regional versions of the website to subdomains (e.g. it.lavandablu.com, de. lavandablu.com, etc) or subfolders (e.g. lavandablu.com/it , lavandablu.com/de, etc). From the SEO point of view, both options are equivalent. Once all the regional pages are assigned proper URLs you may go on and optimize them using the standard SEO best practices. Be sure you do this URL trick before you start the link-building campaign.

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Cheers,
SEO Crash-Test Team

P.S. This is where you can submit your site for SEO Crash-Test review.

User Experience:

The website www.lochfyne-restaurants.com provides all the information one would expect to get at a restaurant website - from locations to seasonal special offers and detailed menus. It’s easy to browse the pages: the navigation is comfortable. It’s great that the important bits of information don’t come over the fold of the page. It’s also good that you are using call to action widgets in the right sidebar; they surely improve user engagement with the website.

To make your website even better, try to reduce the number of the required fields in the feedback forms. Ideally, it should not go further than ‘Name’ and ‘E-mail’ or ‘Phone Number’.

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User Experience:

The overall user experience of hotels2thailand.com is positive. There is everything you may reasonably expect from a hotel reservation website: handy search, secure booking, reviews, and informative descriptions. There might be more high resolution pictures. It’s good that there is online help for urgent questions. The check out page is SSL secured. There are various payment options available.

SEO Factors:

• Meta content and title are generated automatically but the masks and rules are used sensible, however it would be better to create meta data and titles for the most important pages manually.

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User Experience:

There are a few user experience issues mainly related to text formatting and layout of www.towncountrypropertyfrance.com.

• It’s better to rearrange the links on the home page into the bulleted lists (see the screenshot)

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User Experience:

• Use bulleted lists, where possible to improve the perception of the information. For example, the abstract given below would be easier to understand, if you used proper formatting.

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