Good and Evil Redirects: Can Google Always Catch the Sneaky Nicky?

If you were ever looking for an exhaustive piece of information on how redirects are used in SEO, read on, this post is for you.

First off, what are redirects? To put it in other words, redirection is URL forwarding. It's when you type in one URL, but get taken to another URL instead.  Let's say, you enter buylater.com and get redirected to buynow.com.

What are redirects for?

Redirects can be set up using different techniques and may serve a whole variety of purposes.

Let's talk about the cases when redirects are perfectly legitimate and improve user experience. Read more »