December 6th, 2013 | Olga Filonchuk
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »
November 19th, 2013 | Olga Filonchuk
The idea for this post came suddenly and thoughts that gave grounds for its growth were not positive. About a year ago I found out about the girl named Stacey who'd been struggling with lung cancer for about 2 years by then. She was a group mate of my friend's boyfriend and also a childhood friend of my former colleague. Yeah, small world.
Stacey died on October 22, 2012. 2 days after I got a newsletter from a local charity service where they mentioned how much money they gathered for her treatment in Israel. I still don't know why I got so furious but I wrote them back: ''Are you insane?!? She's been dead for 2 days by now'' and then sent messages to my friends not to open this newsletter.
Stacey's friends earned lots of money on Social Media – they sold their pictures, participated in auctions and contacted this local charity service who arranges dates between the youth if they provide money for charity. Stacey still died and nothing will change it now.
I wanted to change my mood on October 22, 2013 and I just googled: ''how social media saved my life''. And today I am offering you 5 outstanding, inspirational, positive stories that will make you believe in humanity and in Social Media.
Enjoy the ride! Read more »
November 7th, 2013 | Ksenia - Link-Assistant.Com
Social media is a rapidly changing industry. You can be a skilled social media marketer or an enthusiastic newbie that has social in their blood, but keeping up with the changes is highly important for your work.
What is more, you can't think of social as a separate world with its rules and trends, but you'd rather think of it as of an integral part of internet marketing process.
In this article I'm going to share some resources that I personally use for getting most of necessary information about social media. Read more »
October 25th, 2013 | Olga Filonchuk
Being new to something sucks anywhere and anytime. Being a young specialist in SEO can make your head explode as this industry is for the one who has the guts to keep a finger on the pulse of any minor change in a vagarious SEO world.
This is why we've prepared this list of SEO pros to follow on Twitter. These folks are fast, have relevant experience, personal opinion and can also have a decent chat with you.
The choice isn't based on followers' count like the majority of resembling posts but rather on:
- Influence in the industry
- Ability to produce genuinely unique opinion that at times contradicts with an established opinion in the industry
- Whether a user is active on Twitter
- Whether a user responds to ''ordinary mortals'' Read more »
September 12th, 2013 | Olga Filonchuk
Some snobs say Social Media managers are useless staff and get their salaries for the job that could have been distributed between other departments with no harm. I will not fight with them (no, not today) and would rather suggest we imagined that SMM was as important as medicine for instance.
Imagine, you've entered the university to study SMM and now you're about to say your Hippocratic Oath. How will it look like?
August 15th, 2013 | Olga Filonchuk
Customers want you now, they want you 24/7 and your time zone sleep preferences are of little concern to them.
They contact your support team and if they feel that your support reps are taking too much time to reply (they always think so), they are most likely to get you on Twitter, Facebook, Google+, etc. It's OK if you have like 5-6 support requests on social networks per day, but what if there are more?
Let's see how big brands cope with huge loads of support requests on Social Media and how massively they fail/succeed.
Lufthansa Facebook page is one of the greatest examples of the social media managers' team any company would die to hire. If you have a careful look at their wall you'll notice that new messages are being sent to LuftHansa every hour (at least 3-4 per hour). Some of them are positive, some of them are complaints or just accusing words. The remarkable point is that support is provided minimum in two languages: English and German. Can your team be called a bi- or multilingual?
Read more »
July 16th, 2013 | Ksenia - Link-Assistant.Com
As a Social Media Manager at Link-Assistant.Com I participate in social media communities, talk to people that work in the same field, including SEOs, Internet Marketers, PPC specialists and so on.
All in all specific jobs often are surrounded by numerous misconceptions, and I believe this is almost inevitable. And there is a big misconception about the job of a social media manager. It comes from people who manage social media networks and from those who do other jobs in companies. Read more »
May 29th, 2013 | Olga Filonchuk
The information flow on Social Media is enormous, strong as a flood and fatal for your personal and working time like a hurricane. Yes, it's almost a natural phenomenon where you have little control without proper beforehand planning and which development curve has already acquired a negative tendency.
Before you look at the comics and then hurry up to close the tab with this article, I just want to confirm it's not a WWBD (what would Buffy do) post (WWND - what would Neo do - in our case). We're trying to dig deeper and suggest you on applying feasible solutions to your ambitious SMM month plan that looks usually like this:
You know multitasking, I know multitasking and Neo is the king of multitasking, but who cares if you just don't have time for everything? Aha, you think that this is what to-do lists are for: to help you manage your activities. But before we talk about your activities, let's focus on your goals first. Read more »
April 11th, 2013 | Olga Filonchuk
''Part of the beauty of such a system is that people are going to write stuff other people don't agree with.''
Medium was largely talked about a couple of months ago. Another social network, which is a kind of compilation of Blogger and Twitter, is a baby product of Evan Williams and Biz Stone, former employees from Blogger and Twitter. The service was opened in beta version for some early subscribers about 2 weeks ago.
And I happened to be one of them. Woohoo! I haven't been excited about the idea itself that much since Pinterest launched. While Pinterest compelled to my consumption-self (come on, it's not really about lofty matters), Medium compels to my high-quality-self.
Basically it's a writing and reading platform with nothing extra. It's as simple as Twitter is but with a new format. While Twitter limits you and makes you think carefully about what you want to say, Medium gives you freedom to express your thoughts just the way you like.
Everything which is simple easily becomes addictive for Social Media maniacs. It's not a sensational thought but you might keep it in your mind before investigating Medium deeper and being caught in his powerful network of simplicity and information richness.
When you log in with your Twitter account (quite an easy way, ha?) if you hover your mouse to the letter “M” on the top of the page you can see a brief menu where each point is logical and quite understandable. However, some may turn to be key points for personal and professional use. Read more »
February 1st, 2013 | Olga Filonchuk
Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding? First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round. You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.
Practically any social media strategy has a resembling life circle. Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back. Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward. Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.
The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).
Read more »