We’ve already covered goals set up in earlier posts for Google Analytics Ninjas. Since then it seemed to be quite a depleted topic until Google team introduced the updated version of Google Analytics.
Above all other goodies the new GA enables web analysts to set Events as Goals and track even more interactions with the website. If you are still missing on this opportunity – read on!
It is easy to neglect some user interactions with the website that present high level of engagement and may indirectly lead to a conversion at a later stage. Such actions or Events include: viewing video presentations, listening to the audio, liking/ twitting/ commenting/ sharing, downloading white papers and presentations. Imagine a situation when you are trying to generate leads using a landing page with a video presentation but you don’t know how many (if any) visitors are viewing it, and for how long. In such case you have no basis to compare the performance of various traffic channels against each other and your efforts are potentially sub-optimal. Read more »