Working with Reports
Table of Contents
- Generating Reports
- Managing Report Templates
- Creating a New Report Template
- Editing Report Templates
- Removing Report Templates
- Quicksaving Reports to Your Hard Drive
- Publishing Your Report
- Creating a New Publishing Profile
- Saving Reports Locally on Your Hard Drive
- Sending Reports via E–mail
- Uploading Reports onto a Website via FTP
- Editing Publishing Profiles
LinkAssistant has advanced reporting tools that let you quickly create customizable link building reports. Generating a report is easy. Simply click the Report tab and LinkAssistant will automatically create a link building report based on the project data.
Note: If you haven't filled out the company profile you'll be offered to do it before generating the report. Although this is optional, it is recommended to fill out your Company Profile because this info is used in the report.
The structure and design of the report as well as the data it contains are determined by the active Report Template. There are a number of ready–made report templates you can select from the dropdown in the upper right–hand corner.
Selecting Report Template
You have the following predefined report templates at your disposal:
- Link Building Report
This report template lets you analyze the progress of your link building campaign over time: you get the data on the number of your links you acquired and the link value they pass; you get to know who your best link partners are and, what's even more important, you can see the changes in the PR, Alexa and other ranking factors of your own website.
- Backlink Anchors Report
If you choose this template you'll get a report on the anchor texts and URLs your link partners use when linking to you. You can see how many partners link to you with each anchor text, and from what pages, get to know to which pages on your website they link, as well as learn how many partners link to you with the right anchor texts and URLs and how many of them use the wrong anchor parameters.
- Partner Management Report
This is a report on your link partners. It gives you an overview of how many partners you have at the moment as well as gives you the dynamics of how many link partnerships you've managed to establish over the past week, month and year. The report shows the results of the last link verification check. You can see how many partners (in figures and percent) are linking back to you, how many partners you have for each partner status, as well as get the exact pages you link to and are linked back from.
- Link Directory Report
This is a report on your link directory, i.e. who you link to. The report shows you the dynamics of your outgoing links (how many you have, how many you've put up last week, last month and so on). You can see what categories you have in your link directory and how many partners there are in each category as well the exact URLs you link to with their Google PR and Alexa rank.
- In–House Link Building Report/Backlink Anchors Report
These two reports were designed for in–house use by SEO companies and for self reference, they are created with a no–comment approach and contain a laconic presentation of your link building stats.
Managing Report Templates
The reports are fully customizable. LinkAssistant allows you to configure the look and feel of the reports you generate as well as the data they contain. You can change the color scheme, add your company name and logo, specify your customer name and choose what sections to include into the report.
You can do this by managing the report templates in Preferences > Report Templates.
Note: You can use the Templates button for quick access to the Report Templates settings.
You instantly get to the Report Templates Preferences where you can edit the existing templates as well as create new ones. Use the Move Up/Down buttons to change the order in which the reports appear in the dropdown selection menu. Press Delete to remove the selected report template.
Creating a New Report Template
If you wish to create a new template from scratch, please go to Preferences > Report Templates press Add and the Wizard will guide you through the process of creating a template.
Step 1: Choose Report Type
You need to choose what type of report you want to create. You can find detailed description of each report type here.
Step 2: Choose Report Sections
In this step you select what sections you want to include into the report.
Step 3: Color and Font Styles
Here you can pick the style and color scheme of the report to your liking. Preview is available.
Step 5: Choose Report Template Name and Title
You can specify report template's title and name. The title you type in will be displayed in the title bar of the browser. As for the template name, we suggest you pick a descriptive one so that you can easily remember what this report template does and find it quickly, e.g. "In–House Partners Report (Green)". Press Finish and the program will get you back to the list of templates.
The report template you created is now available in the dropdown menu in the Report tab.
Editing Report Templates
LinkAssistant allows editing of the HTML code of the report templates. To do this go to Preferences > Report Templates, select the template that you want to edit and press Edit. You'll get access to the HTML code of the template with preview available.
Removing Report Templates
To remove a report template, go to Preferences > Report Templates, select the template that you want to remove and press Remove.
Quick–Saving Reports to Your Local Hard Drive (Enterprise version only)
The Quick Save button saves your report to the local hard drive with two saving options available: as an HTML or as a PDF document. Choose HTML if you want to be able to view your report in a web browser, or PDF if you want it to be available for print–out.
Specify the destination folder and press Save.
Publishing Your Report (Enterprise version only)
After your report has been generated, you may wish to e–mail it to a customer, save it or publish it online so that it becomes available outside LinkAssistant. The generated report can be converted into an HTML or a PDF document. You can save it to your local hard drive, send via e–mail, or upload it to a website via FTP. In the software all these actions are referred to as publishing.
Click Publish to start the publishing process.
Publishing a Report
First of all you'll need to create a publishing profile. A Publishing Profile is a set of configurable parameters that stores all your publishing settings. Once you've configured the publishing profile(s) you can use it to quickly save, email or upload reports with your preferred settings.
When publishing a report for the first time, LinkAssistant will offer you to create a publishing profile automatically.
Creating a New Publishing Profile
Publishing profiles are managed in Preferences –>Publishing Profiles.
You can create new profiles using the Add button. Upon completion of all steps, the profile you configured will be saved so that you can use it to publish any report later on.
Upon pressing Add, you will see a Wizard that will guide you through the process of creating a new profile.
Note: When publishing a report for the first time the wizard starts automatically.
Step 1: Enter Your Company Information
If you haven't filled in your company profile yet, the wizard will offer you to do this. The information about your company you specify here will be displayed in all reports generated within that project.
Note: If your company profile is already filled, the wizard will start with the second step.
Step 2: Choose Preferred Report Format
Here you can choose to generate the report in the HTML format which can be later published on the web, or you can opt for the Adobe PDF format if you plan to print out or email the report.
Step 3: Choose Preferred Report Delivery Option
There are three options of report delivery: it can be saved to your hard drive, sent via e–mail or uploaded to a website. Select the option you need and click Next.
Depending on what report delivery option you choose the Wizard will take you in the corresponding direction:
Below are help guidelines for each delivery option. Click [expand] next to the option you are interested in.
- Save report locally on my hard drive [expand]
- Send report via e–mail [expand]
- Upload report onto a website via FTP [expand]
Next Step: Choose Publishing Profile
In this step you select the publishing profile you need and click Next. LinkAssistant will automatically save, send or publish your report according to the settings you configured in the profile.
Note: You can select several profiles at a time, for instance to send, save and publish your report.
Editing Publishing Profiles
You can edit the existing publishing profiles any time in Preferences > Publishing Profiles. Simply select the profile you need with your mouse and click Edit.
Use the menu in the upper left hand corner to change the profile's Name, Report Type, Delivery Option and Report File Settings. Press Ok to save or Cancel to discard the changes.