Expected visits
How to choose keywords that can bring you most visitors
A sensible measure of a keyword’s value is its traffic potential. Rank Tracker lets you foresee which portion of search traffic your site can get if it advances to the top of search listings for the term.
Rank Tracker uses a special formula to figure out how many visits the keyword can bring to a top-ranking page. The calculations are based on monthly search volume for the keyword. Therefore traffic estimates in a Rank Tracker project can vary depending on your search volume settings. If you would like to refine your traffic estimates, you’ll need to use the Number of Searches menu under Preferences -> KEI Settings.