Doing keyword analysis

How to get measure keyword efficiency using Rank Tracker

Have you generated a list of keyword ideas for your site? Then it’s time to single out the most valuable terms and distribute them among your landing pages. This is where keyword analysis comes into play.

To collect keyword research data for a keyword (or a group of keywords), you will need to select the keyword(s) from the active workspace and run the Update KEI process. You can activate it by clicking KEI.

Update KEI option on Keywords toolbar

You can interrupt the search process at any moment by hitting Stop (you might need to recheck some of the keywords later then).

Updating keyword research data: search process

When the search is over, you will see a confirmation window with a brief summary of completed tasks.

Updating keyword research data: confirmation screen

Please choose how you would like to carry on:

• Add the latest KEI data to your project (Finish)
• Discard the findings (Cancel)

If you click Finish, you’ll find your workspace populated with 4 types of keyword research statistics:

• number of searches,
• expected visits,
• competition,
• and KEI.

The idea is to pick keywords with a sufficient traffic potential and a moderate competition.

Keyword research statistics in Rank Tracker (estimated visits, competition, # of searches, KEI)

Want more info about keyword analysis? Please view a sample keyword research report or watch a video lesson.