Main Window Description

The main working window of SEO SpyGlass has three sections: Search Engines Data, Incoming Backlink Details and SEO Report.

Search Engine Data

This is the first section you get into right after creating the first project. Here you'll see the backlink data that SEO SpyGlass managed to gather from the search engines.

Here's a quick overview of all the columns available in the main SEO SpyGlass window:

• Search engine — name and logo of the search engine from which the backlink data was retrieved.
  
  
• Backlink Page — the URL (exact web address) of the page on which the backlink is placed.
  
  
• Title — the title of the backlink page. Browse through the page titles to find the ones that contain your keywords. Links from the ones that do are likely to carry more SEO value.
  
  
• Links Back — this column tells you whether the backlink a) exists and b) works.
  
  
  1. The link has been removed but still shows up in search engine's backlink list because the list has not been updated yet. In this case the value in this column is "No".
     
     
  2. The link is alive and well but the search engines technically do not follow the link and thus it does not have any SEO value. Note, however, that "Nofollow" links are still good for bringing human visitors/traffic to your site.
  
  
• Anchor Text — the "clickable" text or image in the link. For example, in check out our blog, "blog" is the anchor text.
  
  
• Anchor URL — competitor's URL that the backlink points to. In the blog example above, the anchor URL is http://www.link-assistant.com/blog/.
  
  
• Page PR — Google PageRank — Google's measure of webpage importance, based on the number of incoming and outgoing links. Uses a ten-grade scale, the higher PR the better. Note that Page PR is the value of one page (URL), not the entire website (domain).
  
  
• External Links — number of links on the page pointing from the backlink domain to other domains.
  
  
• Total Links — total number of outgoing links (both internal and external) on the page. The fewer outgoing links, the greater the value of each link coming from the page.
  
  
• Link Value — shows how much PageRank the page may potentially pass with a link. Roughly, the higher PageRank and the fewer outgoing links, the higher the link value.
  
  
• Domain — the root name of the website. For example, our domain name is http://www.link-assistant.com/.
  
  
• Domain IP — IP address — website's numeric label; a unique ID number of the computer/server where the website is hosted. Getting backlinks from sites hosted in the same country as yours can play an important role in promoting your site in regional search engines.
  
  
• Domain PR — Google Page Rank for the entire domain (the 'homepage' name).
  
  
• DMOZ Listing — (Open Directory Project) listing — checks whether the website is listed in the DMOZ online directory, which is highly regarded by search engines. The site listed in DMOZ is considered a high-authority website.
  
  
• Yahoo! Dir listing — checks whether the website is listed in the Yahoo! Internet directory. Just like with DMOZ, the listing increases site reputation in the eyes of the search engines.
  
  
• Alexa Rank — the ranking of a website based on the volume of traffic it's getting, as measured by Alexa.com. The smaller the Alexa Rank figure, the "better" the website.
  
  
• Domain Age — indicates how long ago the domain was registered (search engines have a much higher confidence in older domains, hence backlinks from older domains usually lead to higher rankings).
  
  
• Last found date — The last date when you updated your SEO SpyGlass project and the link was found in the search engines' backlink list for your project domain.
  
  
• Backlink status — tells you whether the backlink shows up in search engine backlink lists. Column options are: a) "new" b) "removed" c) "remains".
  
  
  1. the link is "new" if SEO SpyGlass did not find it last time it checked the search engine backlink lists.
     
     
  2. it is "removed" if SEO SpyGlass located the backlink previously but it is no longer available.
     
     
  3. it "remains" if SEO SpyGlass located the backlink previously and it is still operational.
     
     
• Country — the country where the backlink domain is hosted.
  
  
• Notes — the editable field where you are free to type your comments, observations, etc.
  
  
• Contact info — list of the email addresses you can use to contact the webmaster of the backlink domain.
  
  
• Compete rank — site's traffic ranking metric similar to Alexa. Measured by Compete.com. As with Alexa, the lower Compete rank, the better.
  
  
• Compete traffic — traffic volume based on estimates from Compete.com.
  
  
• Indexed in Google — number of pages in this domain indexed by Google.
  
  
• Indexed in Yahoo! — number of pages in this domain indexed by Yahoo!
  
  
• Indexed in Bing — number of pages in this domain indexed by Bing.
  
  
• Indexed in Yandex — number of pages in this domain indexed by the Yandex search engine.
  
  
• Domain Google Popularity — the number of incoming links to the website that Google search engine presents to the public.
  
  
• Domain Yahoo! Popularity — the number of incoming links to the website that Yahoo! search engine presents to the public.
  
  
• Domain Yandex CY — Theme citation index for the website calculated by the Yandex search engine. The higher the index value, the better.
  
  
• Digg Articles — number of times the website has been "Digged", or voted for using Digg.com social news site.
  
  
• Domain Delicious Bookmarks — number of times the website has been passed around the Web using Delicious.com social bookmarking service.
  
  
• Domain StumbleUpon views — number of times the website has been viewed using StumbleUpon.com social search engine.
  
  
• Domain Diigo bookmarks — number of times the website has been passed around the Web using Diigo.com social bookmarking service.
  
  
• Domain Social Mention Popularity — Domain Popularity in Social Mention shows how many pages are linking the website according to SocialMention.com, a social media search and analysis platform.
  
  
• Domain Twitter mentions — number of times the website has been mentioned by Twitter users.
  
  
• Domain Google Buzz — number of times the website has been mentioned by Google Buzz users.
  
  
• Domain Facebook Popularity — number of times the website has been shared by Facebook users.
  
  
• Cache Date in Google — the date when Google cached (= temporarily stored the indexed copy "as is") the backlink page.
  
  
• Cache Date in Yahoo! — the date when Yahoo! cached (= temporarily stored the indexed copy "as is") the backlink page.
  
  
• Cache Date in Bing — the date when Bing cached (= temporarily stored the indexed copy "as is") the backlink page.
  
  
• Page Google Popularity — the number of incoming links to the page/URL that Google search engine presents to the public.
  
  
• Page Yahoo! Popularity — the number of incoming links to the page/URL that Yahoo! search engine presents to the public.
  
  
• Page delicious bookmarks — number of times the page/URL has been passed around the Web using Delicious.com social bookmarking service.
  
  
• Page StumbleUpon views — number of times the page/URL has been viewed using StumbleUpon.com social search engine.
  
  
• Page Diigo bookmarks — number of times the page/URL has been passed around the Web using Diigo.com social bookmarking service.
  
  
• Page Social Mention Popularity — Page Popularity in Social Mention shows how many pages are linking to the page/URL according to SocialMention.com, a social media search and analysis platform.
  
  
• Page Twitter mentions — number of times the page/URL has been mentioned by Twitter users.
  
  
• Page Google buzz — number of times the page/URL has been mentioned by Google Buzz users.
  
  
• Page Facebook popularity — number of times the page/URL has been shared by Facebook users.
  
  
• Visits to your site — number of visitors you get from the listed backlinks. SEO SpyGlass lets you import this data from your Google Analytics account. This column is useful only when you are analyzing your own, already-existing links. It shows your real visitors coming through these links.

You can select what kind of data to display with the help of Workspaces.

Incoming Backlink Details

When you select the backlinks you wish to analyze and click the "Analyze" button, SEO SpyGlass will open the "Incoming Backlink Details" window presenting an analysis summary of the backlinks you've chosen.

Note: You can hold down CTRL (or CMD on a Mac version) and/or SHIFT keys to select multiple backlinks, and then click Analyze. You can also hit CTRL-A to easily select all of them.

If no backlinks are selected, SEO SpyGlass will assume you need to analyze all the backlinks when you press the Analyze button.

Here's a quick explanation of all the tabs you can see here:

• Keywords
  The Keywords column shows all the keywords found within the titles and anchors of all the links pointing to your competitor's URL. The Tile Density and Anchor Density columns show the respective percentage values.
• Anchor Text
  The Anchor Text tab allows you to see at a glance the exact anchors of all your competitor's backlinks. This is different from the Keywords tab, which shows separate keywords within the anchors and titles of the backlinks.
• Anchor URL
  The Anchor URL tab shows all the URLs within the anchors of all the links pointing to your competitor's URL. Basically, this shows you the exact location where the backlinks point.
• Webpage PR
  The Webpage PageRank tab shows the PageRank values of all the exact links pointing to your competitor's URL. E.g. if your competitor has a backlink of www.some-site.com/some-page.html, this tab will show you the PageRank of this backlink page.
• Domain PR
  The Domain PageRank tab shows the domain PageRank values of all the links pointing to your competitor's URL. E.g. if your competitor has a backlink of www.some-site.com/some-page.html, this tab will show you the PageRank for www.some-site.com.
• Domain
  The Domain tab allows you to see at a glance the domains that are linked back to your competitor's URL. E.g. a value of 33% next to a certain domain means 33% of your competitor's backlinks come from the exact same site. This most probably means there's a site-wide link to your competitor.
• TLD (Top Level Domains)
  In this tab you can clearly see what domains link to your competitor. SEO SpyGlass will show you how many backlinks come from .gov, .com, .edu and other types of domains. The data is given both in figures and percentage.
• IP Address
  The IP Address tab allows you to see at a glance the IP addresses of all the links pointing to your competitor's URL. E.g. a value of 33% next to a certain IP means 33% of your competitor's backlinks come from the exact same IP address (that is, basically, from the same site.)
• Country
  With SEO SpyGlass you'll find out every single detail about your competition, even the countries where the webpages linking to them are hosted.
• DMOZ
  The DMOZ Listing tab allows you to see at a glance how many of the links pointing to your competitor's URL are listed in the Open Directory (aka DMOZ.)
• Yahoo!
  The Yahoo! Listing tab allows you to see at a glance how many of the links pointing to your competitor's URL are listed in the Yahoo! Directory.
• Links Back
  The Links Back tab allows you to see at a glance if the backlinks returned by the Search Engine really link to your competitor's URL at the time of scan. SEO SpyGlass will not count nofollow links as real backlinks.

SEO Report

Now that all this search engines data has been collected and processed, just click the "Report" button and SEO SpyGlass will open your personal SEO Success Blueprint Report:

Note: Use the hot-keys 'Alt + 1' and 'Alt + 2' to quickly switch between the Search Engines Data and SEO Report tabs.

The report contains the analysis of the backlink data together with optimization advice. If you go through the report step-by-step you'll find there the following tabs:

Best keyphrases

These are the phrases that will be most effective to optimize the website for. The competitor uses these keyphrases for his site to get to the top of SERPs.

Best keywords

These keywords are in use by the competing site to vary keyphrases and help promote the site in search engines.

Pages with high Google Page Rank

Literally, Page Rank is the value Google assigns to each page. It is measured from 1 to 10.

This table gives a list of domains with high Google Page Rank, and then pages in these domains that are important to get links from.

Quality article directories

The table represents a list of quality article directories that may bring the site big value if arlictes are submitted to these directories.

Quality press release directories

The table contains a weighty list of Press Release directories that should be used to submit press releases to.

Traffic-intensive sites

This table represents a list of traffic-intensive sites. Firstly, you can see Domains with their traffic rank and Google Page Rank. Then, the table contains exact web pages and shows their Page Rank. A good thing is to get links from this site, because as the site has a lot of traffic (= visitors), a good share of them will follow these links.

Note: don't be confused by the Traffic Rank values. The lower the value, the bigger traffic the site gets.

Social media sites

This is a list of social media (blogs, forums etc.) that are being used to promote the competing website. The table also displays the domain Traffic Rank, and Page Rank of both domain and each page.

Most popular social bookmarking sites

This table gives a list of most popular social bookmarking sites that can bring huge traffic to a website.

Internet directories

Directories categorize links to internet sites that site owners submit. Thus submitting to numbers of directories can be of great use for site promotion.

The table represents a list of Internet directories that are able to bring real value if a website is submitted to them.

The reports are generated according to Report Templates. There are several types of ready-made templates you can switch between to change the content and structure of the report as well as the way it looks.

You can edit existing report templates and even create custom templates. SEO SpyGlass lets you not only select what sections to include into the report but also change the look and feel of any report template choosing the color scheme or adding your company logo.