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Deleting links that do not link back - does this improve search rankings ?
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Deleting links that do not link back - does this improve sea Sun Dec 10, 2006 12:13 am
scanreg
1. If a remote site does not want to reciprocate links and you delete their link from your public directory, does this hurt your Google ranking ?

What if you have hundreds of links in your public directory that do not link back? Does Google de-value your search rankings?

I'm trying to strike a balance between inviting remote sites to exchange links and keeping old listings

2. Also, what if a number of links are deleted from the public pages? Will the remaining links remain on the same page, or do the remaining links get all shifted around to other pages? The major problem with the latter is that now your recip link partners would spider your site but no longer find their recip links on the page that you originally told them their link would be on. Maybe then those remote link partners would suspend your link. In other words, if you delete lots of non-recip links, could this mess up your entire link directory and put your search rankings in jeopardy? If, however, the recip link partner links could stay on the originally assigned page in your directory (whether you add or subtract other links), then presumably you could delete the non-recip links without endangering your link-partner links.

Does this all make sense?

I'd like to clean up the directory but not jeopardize my link partners or my search engine rankings. Keeping all links on their originally assigned page AT ALL TIMES seems to be the safest way to go whether cleaning non-recip links or adding new links.

What do you think?

Thanks Smile
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Tue Dec 12, 2006 9:10 pm
scanreg
Does anyone have any ideas on this?

Thanks Smile
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Re: Deleting links that do not link back - does this improve Mon Dec 18, 2006 8:11 pm
LinkAssistant
Ohhh, Will... A lot of smart questions to silly developers again Confused
Anyway, let's try to find out what's the best answer to all thes equestions together, OK...

scanreg wrote:
If a remote site does not want to reciprocate links and you delete their link from your public directory, does this hurt your Google ranking ?

No way!

scanreg wrote:
What if you have hundreds of links in your public directory that do not link back? Does Google de-value your search rankings?

No, but, having *useless* links in your link directory, you bring less value to all the other *useful* partners, since part of the value is given to those *useless* ones. Remember, that a lot of websites would like to get a link from a page with PR of, say, 4 and 1 outbound link, but if you have more than 20 outbound links on one page, then most webmasters don't hink that such a page is really usefull (since they get only 1/20 from the value that your page could give them)

Besides, this way you simply help your link partners (who can be your potential competitors) to promote their websites, don't you?

scanreg wrote:
Also, what if a number of links are deleted from the public pages? Will the remaining links remain on the same page, or do the remaining links get all shifted around to other pages?

To put in shhort, they'll get shifted.

scanreg wrote:
The major problem with the latter is that now your recip link partners would spider your site but no longer find their recip links on the page that you originally told them their link would be on. Maybe then those remote link partners would suspend your link.


Yeah, I see your point... However, in real life most webmasters are aware of this situation, and they usually go and check neighboring pages to see if their link is still in your directory.

This situation has always been a headache for link builders. However, there seems to be no simple way out:
- you need to *clean* your directory from useless links;
- you can't make these links *unmovable* because, for example, if you have twi pages: links1.html and links2.html, and then you remove all the links from links1.html -- what should happen -- should you simply leave links1.html empty? I don't think this is the best possible solution :\
- of course, the most reasonable ans *safest* way out could be to create many categories, and don't break up categories into pages, but the problem is that if you want to have more than, say, 20 links in each category, it's getting difficult to find a 21-st partner (see above)

That's why one of the suggestion I can give you is to crate many categories, and, as soon as you have, say, 20 (or as many as you need) links in this category, simply create a sub-category, and put 20 next links there... Thus you can safely remove any number of links any time, and all the rest of your link partners will stay where they were before...

Does that sound reasonable to you, or maybe you can provide a better solution, Will (I'd REALLY like to know your opinion on this issue)?
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Tue Dec 19, 2006 12:19 am
scanreg
Fascinating solution Smile

Three questions/comments come to mind:

1. Does Google give less value to links in subcategories, or does Google not care?

2. Some webmasters say that they don't want to reciprocate if their link is more than two levels away from the home url:

www.home.com/lev1/lev2/

I guess for them, just create another subcat

Okay.....the idea of subcats works fine......for a NEW directory

3. Legacy Directory - what if you already have a working directory and have significant backlinks. These might already be in a category with, say, 8 pages:

www.mysite.com/links/cat1/page8.html

In this case, you would most likely not want to disrupt the existing directory structure. This brings me back to my original point of keeping a link on a page, even when other links are deleted. In fact, there could be a page-building feature such as "If links assigned to the page, then build, but if none, then don't build". You could even inventory each link page to see if a slot has opened up (as from deletion) and then maybe assign a new link to that vacant slot.

Believe it or not, I would still like to see this capability (keeping a link on a page no matter what) because (1) less disruption to an existing and very valuable recip link network and (2) makes it easier to migrate from a different link system over to LA.

Thanks for such a thoughtful reply - much appreciated. I'll think more about things, too Smile
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Tue Dec 19, 2006 3:16 pm
LinkAssistant
scanreg wrote:
1. Does Google give less value to links in subcategories, or does Google not care?

Google values each page separately, so it doesn't matter for Google whether this page is a subcategory page or not. For example, one of the pages of this forum (http://www.link-assistant.com/seo-talk/post-322.html) is in top ten in Google for a pretty competitive "Axandra IBP" keyword. That means that even *buried* pages can get high value and thus get high rankings.

Additioanlly, the structure of the directory created by LinkAssistant doesn't bury your pages one/two/... levels down -- the only trick LA does is adds one more keyord to the name of your page file (i.e. for a category named "Software" your page will be named "resources-software.html"instead of "resources.html")

scanreg wrote:
2. Some webmasters say that they don't want to reciprocate if their link is more than two levels away from the home url:
www.home.com/lev1/lev2/

As I already said, you won't experience this problem with LinkAssistant: it doesn't create subfolders on your web server -- it simply changes names of your actual link pages.

scanreg wrote:
3. Legacy Directory - what if you already have a working directory
...
In fact, there could be a page-building feature such as "If links assigned to the page, then build, but if none, then don't build". You could even inventory each link page to see if a slot has opened up (as from deletion) and then maybe assign a new link to that vacant slot.

Believe it or not, I would still like to see this capability (keeping a link on a page no matter what) because (1) less disruption to an existing and very valuable recip link network and (2) makes it easier to migrate from a different link system over to LA.

Will, to be honest, your words sound very reasonable, but there're some BIG problems with this:

just like I said in my previous post: what would happen if you remove ALL the links from page1.html? Do you really think it should stay *empty* (having only header and footer in it?)

besides, regarding replacing *vacant slots*... if you build a directory this way, you will never be able to order your links, say, alphabetically (or any other way). Do you think that a person who comes to see your directory for the first time will like the fact that you have one link on the first page, 4 links on the second one, and the third one is simply empty? Don't you think that people would simply consider this as a *sloppy work*, and won't be willing to exchange links with you any more?

scanreg wrote:
Thanks for such a thoughtful reply - much appreciated. I'll think more about things, too Smile

THANKS for such GREAT posts, Will -- we truly appreciate your help, and you really help us a lot. The only thing I can ask you of is: Please don't stop! Wink Your ideas are great, and your help is indispensable to us!
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Possible Solution - remove link code from non-recip links Wed Dec 20, 2006 12:24 pm
scanreg
To keep everything on the same pages BUT to remove the link value to non-recip links, keep the listing but just remove the < a href.... >

So, to help automate this, I guess you could add a column to the Partners Tab:

LINK ON

and have checkboxes next to each listing.

What do you think?

You could also add this to the auto-updateable fields in the email templates. Meaning, if Template A is used, then LINK ON is set to X

This way, when you send out emails like, "Since you are not providing a reciprocal link, we are disabling your link on our site", that particular listing has the Link disabled, but the directory structure remains the same

This might work Smile
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Re: Possible Solution - remove link code from non-recip link Wed Dec 20, 2006 3:43 pm
LinkAssistant
scanreg wrote:
To keep everything on the same pages BUT to remove the link value to non-recip links, keep the listing but just remove the < a href.... >


You're right -- this might definitely work Smile So, in this case the only thing we need to do is to add a new meta-tag <[IF_PARTHER_LINKS_BACK/]>, and you will be able to use the following code in your links page tamplate:

Code:
<[FOR_EACH_PARTNER]>
<[IF_PARTHER_LINKS_BACK]>

<[THEN]>
<a href="<[PARTNER_DOMAIN/]>"><[PARTNER_NAME/]></a>
<[/THEN]>

<[ELSE]>
<[PARTNER_NAME/]>
<[/ELSE]>

<[PARTNER_DESCRIPTION/]>

<[/IF_PARTHER_LINKS_BACK]>
<[/FOR_EACH_PARTNER]>


Seems like adding one this meta-tag solves the problem Confused Am I right?
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Wed Dec 20, 2006 4:31 pm
scanreg
Perfecto!

Thanks Smile
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Wed Dec 20, 2006 4:47 pm
scanreg
Hmmmmm....wait a minute

If you first send Recip Link Requests to remote sites, those remote sites OFTEN require that their link already be posted and live on your site BEFORE they will create the recip link to your site

Thus, you would still need to enable the HREF feature for the new listings in order to encourage the remote sites to link to you.

It seems that perhaps that we still might need the LINK ON column in the Partners table so that we can control who gets a link enabled and who doesn't.

What do you think?
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Sat Jan 06, 2007 1:05 pm
scanreg
Quote:
there're some BIG problems with this:

just like I said in my previous post: what would happen if you remove ALL the links from page1.html? Do you really think it should stay *empty* (having only header and footer in it?


Actually, when you update the directory pages, the new navigation would not display the link to 'page1.html'

Quote:
besides, regarding replacing *vacant slots*... if you build a directory this way, you will never be able to order your links, say, alphabetically (or any other way). Do you think that a person who comes to see your directory for the first time will like the fact that you have one link on the first page, 4 links on the second one, and the third one is simply empty? Don't you think that people would simply consider this as a *sloppy work*, and won't be willing to exchange links with you any more?


This is a biggie. It all has to do with why you have the directory in the first place.

If you have your directory as a service for your visitors, then your reasoning makes perfect sense.

However, what if your purpose is primarily to have the recip linking and 3-way, etc??? Then, keeping links on their originally assigned pages is absolutely critical, and my guess is that many users of LA have directories for just this reason.

What do you think?

Happy New Year !
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