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Build quality links
(with the help of LinkAssistant)

Discover the best link building opportunities & grow your link profile

Link building is perhaps the most challenging part of SEO. With Google's growing concern for the quality of a site's link profile, researching link opportunities can get incredibly hard and time-consuming. But as backlinks remain the strongest ranking signal to search engines, link building, when done right, will bring you better results than any other SEO effort. Follow the steps below for best working ways to find link prospects and get them to link to your site.

Step 1. Choose your link building techniques

Review the commonly used link prospecting methods below, and choose the ones that suite your niche best. Click on any option for a detailed description.

How-to: Review the commonly used techniques. Take a look at the link prospecting options below, and choose the ones that suite your niche best (click on any option for a detailed description). Don't worry if you don't find the technique you'd like to use – you'll be able to create your own, custom prospecting method at Step 2.

  • Guest posting
  • Online reviews
  • Commenting
  • Giveaways
  • Forums
  • Links Pages
  • Yellow pages, business directories, etc
  • Topical blogs
  • Competitor backlinks

Step 2: Discover quality link opportunities

Now that you know which research methods you'd like to use for your link prospecting, it's time to get down to the actual search.

How-to: 1. Run the search in LinkAsssistant. Create a project for your site in SEO PowerSuite's LinkAssistant and hit . Select a method you'd like to use and click Next.

At Step 2, enter your keywords and select the search engine you'd like to search for link prospects in. For keywords, use industry-related terms – both generic and long-tail - and even your competitors' brand names. If you feel you could use some keyword ideas from Google AdWords' Keyword Planner, click Get keyword suggestions.

Right below, select a search engine you'd like to look for prospects in, and hit Next.

Hang on while LinkAssistant is looking for link prospects and collecting their contact email addresses. Once the search is complete, select the prospects to add to your project (you can keep all selected for now) and click Finish.

2. Check the value of potential links. To see how reputable your prospects are, switch to the Ranking factors tab, select all records in your workspace, click , and select Update ranking factors. Choose factors you'd like to update to determine the quality of the potential link (like PageRank or Moz's PA/DA, Alexa rank, Domain age, or all kinds of social signals) and hit Next.

Examine the stats and pick the top prospects. Delete the ones that you decided against by right-clicking them and hitting Remove link partners.

Step 3: Get in touch with link prospects

Now that you have a list of pages you'd like to get links from, it's time to contact the potential partners you found. Follow the steps below to learn how to automate the process and maximize the efficiency of your outreach.

How-to: 1. Customize email templates. In Preferences -> Email Management -> Edit Mail Templates, you'll find a bunch of ready-made templates that you can customize. Pick a template that suits your niche and the nature of your request (eg. Guest Posting Inquiry), and hit to add some details about your website and business to make the email more personal and engaging. You can also create your own templates from scratch — just hit to do that.

2. Email potential partners. Select the partners you'd like to contact (make sure you select partners that belong to the same partner group). Click , pick the email template you'll send out to this group, and hit the OK button.

Step 4: Manage your links

Keep an eye on the links you've built as your link profile keeps growing. Remember to regularly check that your links are in place, have the right anchor text, and don't get under a Nofollow tag.

How-to: Verify links. To check on the links you've built, select them in your LinkAssistant project and hit . Select Scan only current page and hit Next.

Once the verification is complete, right-click the header of any column in your LinkAssistant workspace, select Verification Passed from the list of available columns on the left, double-click it to add it to the list of visible columns, and hit OK.

In the Verification Passed column, examine the verification status of each of your partners. Look out for links that come back with a No status (these links are no longer found on the backlink page), get under a Nofollow tag, or have wrong anchors. When necessary, contact your link partners right from LinkAssistant (by selecting the partner in your workspace and hitting ) and shoot them a message explaining your problem or request.

Remember to regularly check your inbox in LinkAssistant's Email module, and try to promptly respond to partners' emails.

Enjoy top rankings!

Congrats — you've set your link building campaign in motion! This is the last step in our SEO Workflow series, so if you followed the instructions from the previous guides, you should be starting to see your rankings grow very soon. Do not forget that that all the work you've done requires maintenance though: remember to track your rankings in Rank Tracker, regularly check your site against all kinds of issues in WebSite Auditor, monitor your link profile's growth in SEO SpyGlass, and verify individual links in LinkAssistant.

Happy SEOing!


Create a winning SEO campaign with SEO PowerSuite:

  • Find your target keywords
  • Check current visibility in search engines
  • Detect on-site issues and fix them
  • Optimize your pages' content
  • Get rid of harmful links
  • Build new quality backlinks