Search Engine Optimization Glossary
Link
A Link is a group of words, a picture or type of hotspot on a web page that
when clicked takes you to another web page. Outbound links are used by search engines
while crawling through sites. Inbound links are a reflection of your sites popularity
and relevancy for search terms.
Anchor Text
Anchor Text are the words used within the link. Search engines use this text
to determine the subject of your page and the targeted page.
One-Way Link or Non-Reciprocal Link
A One-Way Link or Non-Reciprocal Link is a link to your site
from an external source with no link back to the source.
Reciprocal Link
A Reciprocal Link is a two-way link involving a link to your site
from an external source and a link from your site back to the external source.
Link Popularity
The Link Popularity term is frequently used to describe the number of hypertext links
coming into a website from other websites. But Link Popularity is defined
by the quality and quantity of inbound and outbound links of your web page.
By quality we mean the reputations of the websites that link to you, the titles of the pages
that link back to you, the text used to link to your website and a few other factors.
By quantity we simply mean the number of links on the internet which point to your website.
The more popular your site is better are the chances of its being at the
top ten search results of engine.
Link Building Campaign
A Link Building Campaign is used to attract new links to your site
by making requests to other sites.
Link Exchange
Link Exchange (also known as Reciprocal Link Exchange) is
the practice of exchanging links with other websites. The simplest way of doing it
is to email another website owner and ask to do a link exchange. You place their
link on your site, usually on a links page and the other site in return
will place a link back to you.
Website
A Web Site is a related collection of web files that includes an initial file
called a home page. You can get to a website by typing in the home page address, or URL
(also known as Domain), in your browser. From this home page, you can get to
all the other pages on a website.
Web Directory
A Web Directory is a directory on the World Wide Web that specializes in linking
to other web sites and categorizing those links. Web directories often allow site owners
to submit their site for inclusion. Usually editors review submissions for fitness.
Web Traffic
Web Traffic is the amount of data sent and received by visitors to a web site.
This is determined by the number of visitors and the number of pages they visit.
Sites monitor the incoming and outgoing traffic to see which parts or pages of their
site are popular.
Search Engine
A Search Engine is a program designed to help find files stored on a computer,
for example a public server on the World Wide Web, or one's own computer. The search engine
allows one to ask for media content meeting specific criteria
(typically those containing a given word or phrase) and retrieving a list of files that
match those criteria.
SEO or Search Engine Optimization
A form of online marketing, Search Engine Optimization is the process of making a site
and its content highly relevant for both search engines and searchers. In other words,
SEO is a set of methodologies aimed at improving the visibility of a website
in search engine listings.
Successful search engine optimization helps a site gain top positioning
for relevant words and phrases.
Google, MSN, Yahoo
Google,
Yahoo and
MSN are the best known search engines.
Google PR or PageRank
PageRank is Google's patent pending technology that rates the importance of a given web page.
PageRank is used by the most popular search engine Google (among other things) to determine
a page's rank on Google's query results page.
Incoming links are one of the most important components of gaining high Google PR.
