Page Content Optimization
Content Optimization Window Description
The Webpages tab of WebSite Auditor opens your content optimization window. This window is made up of three sections: Keywords, Report and Page Elements. This order is not occasional: in the first section you get the detailed analysis of the current SEO efficiency of your webpage. The Report compares your content to that of the top ranking competitors giving you optimization advice. And finally the Page Elements section helps you make use of the knowledge you gained from the competition research optimizing your webpage the tried-and-true way.
You can quickly switch between the sections by clicking the corresponding tabs or pressing the hot-keys: Alt + 1 (Keywords), Alt + 2 (Report) and Alt + 3 (Page Elements).
In this section you can see all the keywords that WebSite Auditor managed to find on the webpage you've selected for content optimization. Basically, these are all words and phrases found across your content except for the stop words which are irrelevant to the search engines.
By default you'll only see single-word keywords, but you can quickly switch to the multi-word keywords view or get a list of all keywords by selecting the corresponding Workspace.
You can also create a custom workspace where you can choose what kind of keywords and data to display.
Apart from the workspaces you can quickly sort out certain keywords with the help of the Quick Filter.
Next to each keyword you'll see a number of other columns with various statistics such as the density of that keyword in the title, meta-descriptions, H1-H6 headings and other SEO related elements. For your convenience the stats are given in both numbers and percentage. The Score column shows how well your page is optimized for that keyword. Like in any game the higher the score, the better.
If you're not quite comfortable with figures or just need a quick overview you can evaluate the SEO efficiency of your content with the help of the cloudmap below the stats.
The bigger the keyword is, the more important it seems to the search engines.
This is perhaps the most important section. Here you'll find analysis of the current optimization rate of your webpage as well as detailed guidelines on how to make it more SEO effective.
As you already know, the concept behind WebSite Auditor is that of competitive intelligence. The tool analyzes the top ten ranking webpages for your targeted keywords in your preferred search engine. Taking that these pages already rank high in your targeted search engine, you can use the same tactics to optimize your webpage. This is a sure-fire way to go with onpage optimization.
The reports are written in plain English and their logic is easy to follow. There are several types of ready-made report templates. You can quickly switch between them to get the information layout you need. Just click on the drop-down tab and pick a template.
- A-Z Optimization Report (Office Blue)
This report template is primarily designed for webmasters who want to promote their own websites. A-Z Optimization report contains detailed analysis of your current optimization rate as well as advice on how to improve it.
- Website Auditor's Report (Rainy Day)
If you're a professional SEO consultant, this is the report you'll want to send to your customers. It has both stats and SEO analysis complemented with clear explanations that will save you a lot of time answering the basic SEO questions your clients might have.
- In-House Auditor's Report (Sky Blue)
As the name suggests this report template was designed for the internal use in an SEO company. It speaks the language of figures leaving it for the experts to analyze the data and draw conclusions.
- Keyword Statistics Report (Green Forest) and Search Engine View Report (High Contrast Black)
These are two complementary reports that both webmasters and pro SEOs will find useful. They can serve as a quick-reference. Whenever you need to take a glance at your keyword stats or get an idea of how search engines see your webpage, just switch to these templates.
- Custom Report Templates
All of the above report templates are fully customizable. You can change their look and feel to match the design of your website, select what kind of data to display and even create a custom template of your own from scratch. Moreover, you can add your company's name and logo or that of your customer giving the report custom look and a professional touch.
Page Elements Section
This is actually where you get down to work and start optimizing your webpage. Armed with the advice you got from the Report Section you can implement these tips boosting the SEO power of your content.
Step by step you'll go through the most important elements on your webpage from title to the alt texts. Switching from tab to tab you'll see the list of keywords you have in each element. Moreover, WebSite Auditor will even highlight the exact place in the source code of your page where this element is located and show you the preview of the images you have on your page.
Analyzing Webpage Content
Content optimization of a webpage in WebSite Auditor starts with analyzing the content of this page and comparing its optimization characteristics to those of your major competitors.
Select A Page For Content Optimization
For content optimization, you can choose any page WebSite Auditor has found in the structure of your website. You can do this by selecting a page in the list of pages in the Website section and pressing the Analyze button at the top of the window or right-clicking on this page and choosing Analyze Page Content... in the menu.
Besides, in the content optimization window itself (in the Webpages tab of your main window you can press Analyze and get the same list of pages popped up.
Pages marked with a red cross are not yet analyzed. Those with a green tick in front of them have already been analyzed, and you can view the analysis data for each of these pages by switching between the tabs in the bottom of your window.
Note: The lower row of tabs (those with the website URLs, starting with www) is for switching between projects. The tabs with content analysis for different pages are higher.
Step 1: Enter Keywords to Optimize your Page
Under this step you'll be offered to specify the keywords you want to rank well for. Although you can enter an unlimited number of keywords and keyphrases (one per line), the best way to go is pick no more than three (one primary and 2 additional) keywords relevant to your niche.
Note: To cover numerous niche-relevant keywords and, therefore, ensure that all of them bring search engine traffic to your website, you can optimize different pages of your website for different keywords and key phrases.
Note 1: If unsure which keywords to target you can use Rank Tracker SEO tool to discover the most profitable keywords in your industry.
Step 2: Choose the Search Engine to Be Used
Here you need to choose the search engine in which you want to rank high for your targeted keywords. These search engines will be set as your Preferred Search Engine. They will be offered to you from now on by default when analyzing other pages, updating the data or adding new keywords, so that you don't have to scroll down the long list of SEs (search engines) every time.
Note: Use the button Add more SEs to access the full list of supported search engines. If a search engine that is important to you is not on the list you can request it added using the link Request more search engines.
Step 4: Collecting Optimization Data for Your Webpage
Sit back and relax while WebSite Auditor gathers data on your competitors that currently rank in the top 10 for your targeted keywords in your preferred search engines. The process may take a while depending on how many keywords and search engines you chose, the speed of your Internet connection, and your Search Safety Settings.
You can interrupt the process any time by clicking the Stop button, or cancel individual tasks by pressing the cross buttons next to them.
Congratulations, Optimization Data Has Been Collected Successfully!
Basically, it's all what it says. Under this step WebSite Auditor gives you a brief summary of the tasks accomplished. Press Finish to create the project or Cancel to discard it and start all over.
Updating Content Analysis Data
Certainly, page content analysis is not done once for all. You make changes to your content and want them to be taken into account. Besides search engine rankings change over time and there sure will be other competitors to analyze. You may also need to add or change keywords or just want to pick a different search engine.
Whenever you need to update the analytical data, just press Update and WebSite Auditor will pop up a wizard that will help you all through the process.
All the steps are basically the same as when you were analyzing this page for the first time.