Content Optimization Report - http://www.your-site.com/

Meta description is the text standing within the special meta tag. In your page's HTML code it would look like this: <meta name="description" content="some description text"/>

Search engines look at a page's meta description to find out what your page is about. You also see meta descriptions quite often - if you make a search in Google and look at the results, you will see some text under each link in the results page. Most often, these texts are pages' meta descriptions.

Major search engines including Google, Yahoo! and Bing no longer employ meta descriptions in their ranking algorithms. Still having a good meta description is important because the information you put there is displayed in the search results right below the link to your site. It largely determines whether people will click your link. Using your keywords in meta description gives your site extra prominence, because they are bolded in search results. You will now analyze meta description of your page http://www.your-site.com/contact.html.

Google looks at different factors in your page's description. See how appealing your meta description is to Google, and how this compares with your competitors.

Note: The charts below contain data and recommendations for your chosen keyword phrase, as well as for the words that make up that phrase. Optimizing for the whole keyphrase is more important, but for maximum results consider optimizing for the constituent words as well.

How about changing a couple of things in your meta description? Here is optimization advice for you:

Here is a keyword cloud for all keywords in your meta description:

Now compare the full text of your meta description with what your competitors have:

This is what search engines see in your meta description tag. Take a look at these tables to analyze the word use. You might want to replace some words in your description:

*Notes:

The word forms of your chosen keywords, such as singular and plural forms, verb tenses, etc. are included into the calculations.

Words Total: how many words are used in the meta description.

Keyword Count: how many times the keyword is used in the meta description.

Keyword Density: the number of times a keyword is repeated within the meta description, in percents of the total number of words in the meta description.

Keyword Prominence: how close to the start of the meta description a keyword appears, in percents of the total number of words in the meta description.

Optimization Rate: how well keyword use in the meta description meets optimization requirements, in percents of an ideal standard.