Creating a New Project

When you first launch WebSite Auditor it'll automatically pop up a wizard that will help you set up your first on-page optimization project. You can also create new projects by clicking the New button on the main toolbar or choosing File > New Project.

Creating a New Project

Step 1: Enter your Webpage URL

Here you enter the URL of the webpage that you want to optimize. Keep in mind that Google and other search engines never rank websites, they only rank webpages. That's why you want to create a separate project for each page.

When you just enter your domain URL it's only the home page that will be analyzed. For internal webpages you need to enter the complete URL: e.g. http://www.yourdomain.com/yourwebpage.html

Enter your Webpage URL

Step 2: Enter Keywords to Optimize your Page

Under this step you'll be offered to specify the keywords you want to rank well for. Although you can enter an unlimited number of keywords and keyphrases (one per line), the best way to go is pick no more than three (one primary and 2 additional) keywords relevant to your niche.

Enter Keywords to Oprimize your Page

Note: If unsure which keywords to target you can use Rank Tracker SEO tool to discover the most profitable keywords in your industry.

Step 3: Choose the Search Engine to Be Used

Here you need to choose the search engine in which you want to rank high for your targeted keywords. The search engines you select here are referred to as Preferred Search Engine. They will be offered to you from now on by default when updating the data, adding new keywords or rebuilding the project so that you don't have to scroll down the long list of SEs (search engines) every time.

Choose the Search Engine to Be Used

Note: If a search engine that is important to you is not on the list you can request it added, using the link Request more search engines.

Step 4: Collecting Optimization Data for Your Webpage

Sit back and relax while WebSite Auditor gathers data on your competitors that currently rank in the top 10 for your targeted keywords in your preferred search engines. The process may take a while depending on how many keywords and search engines you chose, the speed of your Internet connection, and your Search Safety Settings.

Collecting Optimization Date for Ypu Webpage

You can interrupt the process any time by clicking the Stop button, or cancel individual tasks by pressing the red cross buttons next to them.

Congratulations, Optimization Data has been Collected Successfully!

Basically, it's all what it says. Under this step WebSite Auditor gives you a brief summary of the tasks accomplished. Press Finish to create the project or Cancel to discard it and start all over.

Congratulations, Optimization Data has benn Collected Successfully

Rebuilding Project

Certainly, a WebSite Auditor project is not cut in stone. You make changes to your content and want them to be taken into account. Besides search engine rankings change over time and there sure will be other competitors to analyze. You may also need to add or change keywords or just want to pick a different search engine.

Whenever you need to update the data in your project just press Rebuild and WebSite Auditor will pop up a wizard that will help you take your project in the direction you need.

Rebuilding Project

All the steps here will already be familiar to you. Basically they are the same as the ones you made when creating this project. The only difference is that WebSite Auditor already knows what webpage you're optimizing.

Managing Workspaces

Workspaces are an extremely useful feature of WebSite Auditor. With it, you can create advanced filters allowing you to unclutter your working area and sort out the information you don't need. You can quickly switch between your workspaces using the dropdown menu:

Managing Workspaces

WebSite Auditor comes with several ready-made Workspaces:

• Single-Word Keywords Only
• Multi-Word Keywords Only
• All Keywords (Compact View)
• All Keywords (Detailed View)

You can edit the predefined Workspaces or create custom Workspaces of your own. To add, remove or manage your Workspaces, use the Workspace button or go to Preferences > Manage Workspaces...

Manage Workspaces

Whichever way you choose you'll get to the Manage Workspaces window.

Manage Workspaces window

Here you can add, remove, clone, modify or move the existing Workspaces up or down.

For instance, to create a new Workspace, click the Add button, and WebSite Auditor will show the Add Workspace window:

Add Workspace window

Name your new Workspace, add the columns you wish to include into it, and set up filtering conditions if necessary. When you are done, click OK.

Copying the Data to a Spreadsheet

To copy your data to a spreadsheet for print out for instance, please do the following:

1. Select the entries you wish to copy. You can hold down CTRL (or CMD on a Mac version) or SHIFT keys to select multiple keywords.
2. Right-click and select Copy Keywords To Clipboard, or simply hit CTRL+C (or CMD+C on a Mac version).
3. Now open your favorite spreadsheet and press CTRL+V or right-click > paste to import the data.

Pasting data to a spreadsheet

That's it! You have successfully transferred your data to the spreadsheet. Now you can easily sort, modify or print it.

Using Quick Filter

You can use the Quick Filter whenever you need to narrow down the main view to sort out specific keywords that match some condition. You can type a word (or any part of it) into the Quick Filter, and WebSite Auditor will instantly limit the view to the keywords that contain the word.

You can configure the Quick Filter choosing from the many filtering conditions available. Just click on the picture in the left hand corner to open the menu.

Configuring Quick Fliter

Then pick a filtering condition you need. For example you might want to only view keywords starting with 'SEO'. To do this choose Keyword > Starts with

Using Quick Filter

Then if you type 'seo' into the Quick Filter, WebSite Auditor will temporarily hide all keywords that don't start with SEO.

Quick Filter Results

Quick Filter is a quick and easy way to find specific keywords fast, without creating Workspace filters for this purpose.

Working with Reports

Generating Reports

Generating a report is easy. All you need to do is just click the Report tab and WebSite Auditor will automatically create a report based on the data of your ongoing project.

Every time you need to update the data of the reports, for instance after rebuilding the project, just click on the Regenerate button and WebSite Auditor will automatically update the report.

Regenerate Button

Managing Report Templates

WebSite Auditor allows you to customize the look and feel of the generated report. You can change the color scheme, add your company name and logo and choose what kind of data to display. You can create an unlimited number of templates of all sorts and fasions.

With WebSite Auditor you can create new templates, as well as edit or remove the existing ones. You can manage your Report Templates in Preferences > Report Templates.

Manage Report Templates window

Note: You can use the Templates button for quick access to the Report Templates settings.

Templates Button

Creating a New Report Template

If you wish to create a new template from scratch, please go to Preferences > Report Templates press Add and the Wizard will guide you through the process of creating a template.

Add Button

Step 1: Choose Report Type

You will be asked to choose what type of report you want to create.

Creating A New Report Template: Choosing report sections

• In-House Auditor's Report
  Designed for experienced SEOs this report mainly contains statistical data and leaves it up to you to analyze it and draw conclusions.
• A-Z Optimization Report
  If you want to get optimization advice alongside with figures and stats, this report is certainly up your alley.

Step 2: Choose Report Overview Sections

Under this step you need to select what kind of data to include into the report.

Creating A New Report Template: Choosing report overview sections

• Report Overview
  Check this box if you want to include a brief overview of the main points covered in the report.
• Keywords Overview
  Contains stats on the keyword use in all SEO-related HTML elements on your webpage.

Step 3: Choose Main Report Sections

Here you can select which HTML elements should be included into the report. For instance if you only need stats on the keyword use in the Title and Anchor texts check the corresponding boxes.

Creating A New Report Template: Choosing main report sections

Step 4: Create a Final Words Page

If you want to draw a conclusion, give your evaluation of the current optimization rate or leave any comments, check the box next to Show Final Words.

Creating A New Report Template: Creating a Final Words Page

You can type in your final words in the Code tab (remember to use HTML tags) and see what your text will look like in the report by clicking the Preview tab.

Click next after you're done.

Step 5: Color and Font Styles

At the next step you can select the style and color scheme of the report to your liking. Preview is available.

Creating A New Report Template: Selecting style and color scheme

Step 6: Choose Report Template Name and Title

You can specify report template title and name. The title you type in will be displayed in the title bar of the browser. We suggest that you pick a descriptive template name so that you can easily remember what this report does and find it quickly, e.g. "Complete report with afterwords (Green)". Press Finish and the program will get you back to the list of templates.

Editing Report Templates

WebSite Auditor allows you to edit the HTML code of any template. To do this go to Preferences > Report Templates, select the template that you want to edit and press Edit. You'll get access to the HTML code of the template with preview available.

Edit Button

Removing Report Templates

To remove a report template go to Preferences > Report Templates, select a template with your mouse and press Remove to remove it.

Remove Button

The buttons Move up and Move down were designed for your convenience. You can select any template with your mouse and move it up or down to the needed position in the list.

Quick-Saving Reports to Your Local Hard Drive

Quick Save Button

The Quick save button saves your report to the local hard drive giving you two saving options: as an HTML or as a PDF document. Choose HTML if you want to be able to view your report in a web browser, or PDF if you want it to be available for print-out.

Quick Save Window

Specify the destination folder and press Save.

Publishing Your Report

After your report has been generated, you may wish to e-mail it to a customer, save it or publish it online so that it becomes available without WebSite Auditor. The generated report can be converted into an HTML or a PDF document. You can save it on your local hard drive, send via e-mail, or upload it to a website via FTP.

Click Publish to start the publishing process.

Publish Button

First of all you'll need to create a publishing profile. A Publishing Profile is a set of configurable parameters for publishing your report. You can manage your publishing profiles in Preference > Publishing Profiles.

Creating a New Publishing Profile

You can create new profiles using the Add button. Upon completion of all steps, the profile you configured will be saved so that you can later apply it to any project.

Upon pressing Add, you will see a Wizard that will guide you through the process of creating a new profile.

Creating a New Publishing Profile

Note: When publishing a report for the first time the Wizard will start automatically.

Choosing Preffered Report Format

Step 0: Enter Your Company Information

If you haven't filled in your Company profile yet, the wizard will offer you to do this. The information about your company you specify here will be displayed in all reports generated within that project.

Entering Your Company Information

Step 1: Choose Preferred Report Format

Here you can choose to generate the report in the HTML format which can be later published on the web, or you can opt for the Adobe PDF format if you plan to print or email the report.

Choosing Preffered Report Format

Step 2: Choose Preferred Report Delivery Option

There are three options of report delivery: it can be saved on your hard drive, sent via e-mail or uploaded to a website. Check the option you need with your mouse.

Choosing Preffered Report Delivery Option

Depending on what report delivery option you chose under step 2 the Wizard will take you in the corresponding direction:

Save report locally on my hard drive [click to expand][click to hide]

If you check this option the Wizard will suggest you to

Step 3: Choose Report Destination

Choosing Report Destination

Create a separate folder for each customer
This option allows you to save reports to separate folders named with your customers' names (the name can be edited in the Customer Profile)

Create a separate folder for each of your customer's websites
This option allows you to save reports to separate folders named with the names of your customer's websites.

Create a separate folder using the current date
If checked, this option will create folder names based on the current date.

Press Next to continue.

Step 4 Choose Your Report File Name

Choosing Your Report File Name

Add prefix
We suggest that you type a prefix that would be descriptive and will help you easily find your project later. For instance, Onpage_Optimization_Report.

Append customer's name
This option will append your customer's name to the filename of your report (the customer name can be edited in the Customer Profile).

Append customer's website address
Check this box if you want to append the name of the customer's website (the website you created the project for) to the filename of the report.

Append current date
If checked, this option will append current date to your report's name.

Zip the report
If checked, this option will compress the report using ZIP compression.

Press Next to proceed to the next step.

Step 5: Choose Publishing Profile Name

Choose a name for the publishing profile. Use a descriptive name so that you can easily remember what this profile does, e.g. "Profile for creating PDFs". You'll be able to see this profile name in the list of profiles at Preferences > Publishing profiles.

Later, as you publish your reports you can quickly choose from the list of available publishing profiles so that you don't have to go through this set-up process every time. You can also edit this profile later on, to change the destination folder for instance.

Press finish and the report will be saved.

Send report via e-mail [click to expand][click to hide]

Step 3: Configure Mail Settings

You will need to enter your e-mail and password,

Configure Mail Settings

Step 4: Outgoing Mail (SMTP) Settings (if not configured automatically)

Give your mail server settings (if you're unsure how to do this, contact your system administrator or turn for help to our support system)

Configure SMTP Settings

Step 5: Create Mail Message

Here you can edit the body of the e-mail that will be sent. You can switch between the Code and Preview tabs to edit the HTML code of the message and see what it will look like in the letter.

Create Mail Message

Step 6: Choose Your Report File Name

Choose Your Report Filename

Add prefix
We suggest that you type a prefix that would be descriptive and will help you easily find your project later. For instance, Opage_Optimization_Report.

Append customer's name
This option will append your customer's name to the filename of your report (the name can be edited in the Customer Profile).

Append customer's website address
Check this box if you want to append the name of the customer's website (the website you created the project for) to the filename of the report.

Append current date
If checked, this option will append current date to your report's name.

Zip the report
If checked, this option will compress the report using ZIP compression.

Press Next to proceed to the next step.

Step 7: Choose Publishing Profile Name

Choose Publishing Profile Name

Choose a name for the publishing profile. Use a descriptive name so that you can easily remember what this profile does, e.g. "Profile for creating PDFs". You'll be able to see this profile name in the list of profiles at Preferences > Publishing profiles.

Later, as you publish your reports you can quickly choose from the list of available publishing profiles so that you don't have to go through the set-up process every time. You can also edit this profile later on.

Press finish to create the publishing profile.

Upload report onto a website via FTP [click to expand][click to hide]

Step 3: Configure FTP Settings

Enter your FTP server address. Example of an FTP server is ftp.your-domain.com

Enter Username (the login name you use to connect to your FTP server).

Enter the Password you use to connect to your FTP server.

Configure FTP Settings

If you choose to Configure advanced settings, you will be guided to enter FTP Server Settings

Next Step (optional): FTP Server Settings

Configure FTP Server Settings

Please specify your FTP settings, so that WebSite Auditor can upload reports and make them available online.

Generally, FTP (standard File Transfer Protocol) is used. Default server port is 21. Try these standard settings. If they do not apply to your server you should consult your system administrator.

Choose to Use passive FTP if you are behind a firewall.

Press Next to continue.

Step 4: Choose A Directory for Your Report

Choose a directory where WebSite Auditor will upload reports to.
Having chosen a directory, you will see below the Web address at which the published files will appear.

Choose A Directory for Your Report

Press Next to go ahead.

Step 5: Choose Your Report File Name

Choose Your Report File Name

Add prefix
We suggest that you type a prefix that would be descriptive and will help you easily find your project later. For instance, Ranking_Report.

Append customer's name
This option will append your customer's name to the filename of your report (the name can be edited in the Customer Profile).

Append customer's website address
Check this box if you want to append the name of the customer's website (the website you created the project for) to the filename of the report.

Append current date
If checked, this option will append current date to your report's name.

Zip the report
If checked, this option will compress the report using ZIP compression.

Press Next to proceed to the next step.

Step 6: Choose Publishing Profile Name

Choose Publishing Profile Name

Choose a name for the publishing profile. Use a descriptive name so that you can easily remember what this profile does, e.g. "Profile for creating PDFs". You'll be able to see this profile name in the list of profiles at Preferences > Publishing profiles.

Later, as you publish your reports you can quickly choose from the list of available publishing profiles so that you don't have to go through the set-up process every time. You can also edit this profile later on. Press Finish to save the publishing profile.

Once you've created a publishing profile click Publish, select the profile you need and click Next. WebSite Auditor will automatically save, send or publish your report according to the settings you configured in the profile.

Report Button

Note: You can select several profiles at a time, for instance to send, save and publish your report with one mouseclick.

Editing Publishing Profiles

You can edit the existing publishing profiles any time in Preferences > Publishing Profiles. Simply select the profile you need with your mouse and click Edit.

Choose Publishing Profile Name

You'll be able to change the Report Type, Delivery Option and Report File Settings. Press Ok to save or Cancel to discard the changes.

Editing Publishing Profiles