Welcome to WebSite Auditor Online Help!
WebSite Auditor is powerful SEO software designed to assist webmasters and pro SEOs in onsite optimization. It's no secret that onsite (or on-page) optimization is one of the most controversial and challenging areas of natural SEO.
WebSite Auditor handles onpage optimization on two crucial levels. Website structure optimization module aims at optimizing a website as a whole, checking crucial structure and HTML-coding related aspects of the website and identifying any problem spots that need fixing. Page content optimization module is designed for content optimization of each separate page. It discloses search engine algorithms by analyzing the content of the top ranking websites. Thus you get the full picture of what techniques work in a particular search engine for your targeted keywords.
Apart from statistical data that is so indispensable for SEO experts, WebSite Auditor also comes up with optimization advice for those of you who are not yet so tech-savvy. This advice is based on the SEO techniques of the top ranking websites in your niche. Follow the guidelines of WebSite Auditor and you are sure to score a lot more points with your content.
Note: However smart it is, WebSite Auditor is still a tool. That's why it is so good at understanding the machine logics of the search engines. But you also need to bear in mind that your visitors are people and their logic is different. That's why we recommend keeping a rational balance between being search engine and user-friendly.
Now you can Take a Tour of Website Auditor or pick a topic of interest from the table of contents and make your own way to discovering the power of this amazing software.
Table Of Contents
Using WebSite Auditor
Site structure optimization
- Main Window Description
- Creating a New Project
- Checking and Updating Page Ranking Factors
- Rebuilding a Project
- Removing Pages
- Switching Between Projects
- Managing Projects
Page content optimization
Working With Reports
- Generating Reports
- Managing Report Templates
- Creating a New Report Template
- Editing Report Templates
- Removing Report Templates
- Quicksaving Reports to Your Local Hard Drive
- Publishing Your Report
- Creating a New Publishing Profile
- Saving Reports Locally on Your Hard Drive
- Sending Reports via E-mail
- Uploading Reports onto a Website via FTP
- Editing Publishing Profiles
Configuring WebSite Auditor
Site Structure Optimization
Main Window Description
The Website section is the table that presents analytical data on the crucial structure and HTML-coding related aspects of your website. In the Website Report section, the previously collected data is arranged into clear reports and the in-depth analysis of certain key factors is provided. Pressing the Webpages tab, you switch over to the content optimization module to optimize the content of individual webpages.
You can quickly switch between the sections by clicking the corresponding tabs or pressing the hot-keys: Alt + 1 (Website), Alt + 2 (Website Report) and Alt + 3 (Webpages).
In this section you can see the list of all individual pages WebSite Auditor managed to find on the website you've specified when creating a project. Next to each page, you can see columns showing values for different onpage factors and a separate column for any notes you might want to take.
By default you see all found pages with 14 factors analyzed for them. These are the following: title, meta description, page PR, HTTP status code, content type, charset type, total links, external links, broken links, nofollow links, validation errors, HTML code size, Link Value. You can view other factors by switching to another workspace or by editing the current workspace.
You can also create a custom workspace, where you can choose what pages and data to display.
For your convenience, the pages are arranged into a tree-like list according to their URLs, yet you can group them by any other factor in the table, using the grouping options in Manage Workspaces... menu.
To sort your records by any chosen column, press the column header in the table. Besides, you can quickly sort out your pages using the Quick Filter.
Website Report Section
You can scrutinize your website analysis data in clear-cut reports with detailed statistical charts. These reports focus on factors that concern your whole website - its structure, links and HTML coding - and also provide certain general statistics for your domain.
The reports are written in plain English and their logic is easy to follow. There are several types of ready-made report templates. You can quickly switch between them to get the data layout you need. Just click on the drop-down tab and pick a template.
- Website SEO Audit Report (Office Blue)
The report is for the most part designed for webmasters promoting their own websites. It contains in-depth website analysis complemented with clear explanations, detailed comments and optimization advice.
- Enterprise Website SEO Audit Report (Office Blue)
This report template is ideal for client reporting. Written in plain English and answering basic SEO questions, it is the report you'll want to send to your clients.
- In-house SEO Audit Report (Rainy Day)
The report is designed for professional SEOs and for use inside an SEO office. All information is concise, to-the-point, leaving it to experts to analyze the data and draw their own conclusions. If you're using the Enterprise version of the tool, all reports can be made available outside WebSite Auditor. You can save them to your local drive, print out, send via email, or publish on your website.
Creating a New Project
When you first launch WebSite Auditor, it will automatically pop up a wizard offering you to create your first website optimization project. You can also set up new projects by clicking the New button on the main toolbar or by choosing File > New Project.
Step 1: Enter Website URL
First of all you enter the address of the website you want to optimize: www.yourwebsite.com. WebSite Auditor will then search for all pages within your website for further analysis and optimization.
Note: Check the Enable Expert Options box if you want to configure advanced search settings, such as the collected page ranking factors and the depth limits of page search.
Expert Options Steps
The following two steps with advanced search settings are shown only if you enable expert options in the previous step. Otherwise you proceed straight to Step 5: Searching For Webpages.
Step 2: Choose Page Ranking Factors
In this step you can choose the page ranking factors that will be immediately collected for all found pages of your website. You can select the factors you're especially interested in and uncheck the rest; this will speed up the search.
You'll have the opportunity to collect or update any of these factors afterwards, whenever you need to.
Step 3: Configure Scan Depth Limits
Here you can specify how deep from the starting point (the page you've specified in Step 1) the software will go searching for your pages. These settings affect the search time and the number of found pages.
When searching for your website's pages, WebSite Auditor reads through the page you've specified in Step 1, following all links found on it, and collecting the pages these links point to (pages one click down from the starting point). Then the software reads through the collected pages and, again, follows all links found on them, collecting the pages these links point to (pages two clicks down from the starting point). And so on.
In this step you can:
- Set the limit of clicks WebSite Auditor will go down from the starting point
- Let the tool scan all pages in your website's structure (in this case, the search may really take a while)
Besides, you can check the box Also look through search engines' indexes for pages unlinked from other website pages. This way you will find all pages visible to search engines, even if they are unreachable through links from other pages of your website.
Note: By default WebSite Auditor searches for pages 2 clicks down from the starting point, without looking through search engines' indexes.
Step 4: Configure Filtering Conditions
In this step you can set certain filtering conditions to limit the number of pages Website Auditor will collect on your website. This option saves your time when, for example, you want to build a project not for the whole website, but for its certain part.
- Configure WebSite Auditor to Collect only pages with the following words/symbols in the URL. In this case, when searching for pages, the software will follow only the links from the pages with the specified words/symbol in the URLs, and only such pages will be included into the project.
- Check the box Do not scan pages with the following words in the URL. Then website Auditor will omit all pages containing the specified words in the URL and will not go through the links from these pages.
Besides, in this step you can specify the file extensions of the pages you want to collect for your project. You can include any number of file extension using | (pipe) as a delimiter. By default, the software also collects pages with no (empty) file extension. Uncheck the box "Also collect URLs with no (empty) file extensions" to exclude such pages.
Note: You can manage filtering conditions for the project in Preferences > Search Filters...
Step 5: Searching For Webpages
Now WebSite Auditor is searching for your pages. The search process may take some time, depending on the number of pages your website has, the speed of your Internet connection, your search parameters and safety settings.
You can interrupt the process any time by clicking the Stop button, or cancel individual tasks by pressing the cross buttons next to them. Nevertheless, for optimum results it is recommended to wait till the search is complete.
Congratulations, Webpages Have Been Collected Successfully!
When the search process is finished, WebSite Auditor gives you a brief summary of the tasks accomplished. Press Finish to create the project or Cancel to discard it and start all over.
Checking and Updating Page Ranking Factors
Naturally the ranking factors data is not permanent and needs to be updated from time to time. Besides, updating allows you to gather page ranking factors you didn't select when creating the project.
As soon as you've created a project, WebSite Auditor asks if you'd like to update it for page ranking factors right off, and automatically pops up the Update Ranking Factors wizard to guide you through the process.
Afterwards, whenever you want, you can update your ranking factors by simply selecting the pages to update and:
- Pressing the Update button, or
- Right-clicking one of the pages and selecting Update page... in the menu.
You can hold Shift and Ctrl (CMD on a Mac) to select multiple entries.
Note 1: When selecting a folder in your tree-like list, you automatically select all pages contained in this folder.
Note 2: You can press on the down arrow next to the Update button to invoke a dropdown menu. Select Update Page Ranking Factors For Webpages In Workspace to quickly retrieve fresh info on the pages listed in your active workspace or click Update Page Ranking Factors For All Webpages In Project to update all pages irrespective of the workspace.
Step 1: Choose Page Ranking Factors
Under this step you need to choose what kind of data you want to update for the selected pages. To select all factors in one of the groups, you can check the boxes next to Internal, External or Miscellaneous Page Ranking Factors.
Note: The more factors you choose, the more time their update may take.
The listed factors are the ones set as your preferred page ranking factors. To access the full list of factors supported by WebSite Auditor, use the Add More Ranking Factors button. If a factor that is important to you is not on the list, you can request it using the link Request More Ranking Factors.
Step 2: Update Page Ranking Factors
WebSite Auditor is retrieving data according to the factors you've specified under Step 1. This may take a while depending on the number of pages and page ranking factors you select, your search safety settings configuration and the speed of your Internet connection. You can interrupt the process any time by pressing the Stop button or cancel individual tasks by clicking the cross buttons next to the task bars.
Whenever you'd like to change anything within the existent project, you can rebuild it by pressing the Rebuild button at the top of your WebSite Auditor window. You may want the project to take into account the changes you've recently made on your website, or include some newly added pages. Besides you may need to change your preferred page ranking factors or the depth of page search.
All the steps are the same as when you're creating your project, with the only difference that you don't have to enter your website's URL one more time.
All you need to do to remove a page or several pages from your project is to select this page or pages, right-click one of them and select Remove Page... in the menu.
Note: You can hold Shift and Ctrl (CMD if you're on a Mac) to select multiple pages or press Ctrl + A to select all links in the workspace.
Switching Between Projects
You can pass on to another open project using the project tabs in the bottom of your WebSite Auditor's window.
The project you're working with now is marked red, while the inactive project tabs are grey.
You can manage your currently opened projects by right-clicking on one of the project tabs. This way you'll invoke a menu that lets you close one or all the projects, or sort them alphabetically: