Working With Reports
Generating a report is easy. In WebSite Auditor you can create reports on structural aspects of your whole website (the Website Report tab in the main window), and on content optimization of separate pages (within the content optimization module – the Report tab in content optimization window. All you need to do is just click the corresponding Report tab and WebSite Auditor will automatically create a report based on the data of your ongoing project.
Every time you need to update the data of the reports, for instance after rebuilding the project or updating content analysis data just click on the Regenerate button and WebSite Auditor will automatically update the report.
Managing Report Templates
WebSite Auditor allows you to customize the look and feel of the generated report. You can change the color scheme, add your company name and logo and choose what kind of data to display. For that purpose, you've got report templates. You can create an unlimited number of templates of all sorts and fashions.
With WebSite Auditor you can create new templates, as well as edit or remove the existing ones. You can manage your Report Templates in Preferences > Report Templates > Website SEO Audit Repots... and Preferences > Report Templates > Page Content Reports...
Note: You can use the Templates buttons for quick access to the Report Templates settings.
Creating a New Report Template
If you wish to create a new template from scratch, please go to Preferences > Report Templates and choose whether you want to create a template for Website SEO Audit Reports or Page Content Reports. Then press Add and the Wizard will guide you through the process of creating a template.
Note: The following steps are similar for both Website SEO Audit Report and Page Content Report templates.
Step 1: Choose Report Type
You will be asked to choose what type of report you want to create.
A-Z Optimization Report and Website SEO Audit Report
These two report templates provide detailed comments and optimization advice alongside with figures and stat.
In-House SEO Audit Report and In-House Content Auditor's Report
These two template types are designed for experienced SEOs and mainly contain statistical data and leave it up to you to analyze it and draw conclusions.
Step 2: Choose Report Overview Sections
Under this step (the following two steps for Page Content Report templates) you need to select what kind of data to include into the report.
Step 3: Choose Main Report Sections (for Page Content Reports only)
Here you can select which HTML elements should be included into the report. For instance if you only need stats on the keyword use in the Title and Anchor texts check the corresponding boxes.
Step 4: Create a Final Words Page
If you want to write a conclusion for your report, give your evaluation of the current optimization rate or leave any comments, check the box next to Show Final Words.
You can type in your final words in the Code tab (remember to use HTML tags) and see what your text will look like in the report by clicking the Preview tab.
Click Next after you're done.
Step 5: Color and Font Styles
At the next step you can select the style and color scheme of the report to your liking. Preview is available.
Step 6: Choose Report Template Name and Title
You can specify report template title and name. The title you type in will be displayed in the title bar of the browser. We suggest that you pick a descriptive template name so that you can easily remember what this report does and find it quickly, e.g. "Complete report with afterwords (Green)". Press Finish and the program will get you back to the list of templates.
Editing Report Templates
WebSite Auditor allows you to edit the HTML code of any template. To do this go to Preferences > Report Templates, select the type of templates and the template that you want to edit and press Edit. You'll get access to the HTML code of the template with preview available.
Removing Report Templates
To remove a report template go to Preferences > Report Templates, select a template with your mouse and press Remove to remove it.
The buttons Move up and Move down were designed for your convenience. You can select any template with your mouse and move it up or down to the needed position in the list.
Quick-Saving Reports to Your Local Hard Drive (in Enterprise version only)
The Quick save button saves your report to the local hard drive giving you two saving options: as an HTML or as a PDF document. Choose HTML if you want to be able to view your report in a web browser, or PDF if you want it to be available for print-out.
Specify the destination folder and press Save.
Publishing Your Report
Publishing reports is making them available outside WebSite Auditor. After your report has been generated, you may wish to e-mail it to a customer, save it or make it available online. The generated report can be converted into an HTML or a PDF document. You can save it on your local hard drive, send via e-mail, or upload it to a website via FTP.
Click Publish to start the publishing process.
First of all you'll need to create a publishing profile. A Publishing Profile is a set of configurable parameters for publishing your report. It defines whether the report will be in HTML or PDF, how the report files will be named. It also lets you append a date and/or customer name to the folder where the report is saved, etc. You can manage your publishing profiles in Preference > Publishing Profiles.
Creating a New Publishing Profile
You can create new profiles using the Add button. Upon completion of all steps, the profile you configured will be saved so that you can later apply it to any project.
Upon pressing Add, you will see a Wizard that will guide you through the process of creating a new profile.
Note: When publishing a report for the first time the Wizard will start automatically.
Step 0: Enter Your Company Information
If you haven't filled in your Company profile yet, the wizard will offer you to do this. The information about your company you specify here will be displayed in all reports generated within that project.
Step 1: Choose Preferred Report Format
Here you can choose to generate the report in the HTML format which can be later published on the web, or you can opt for the Adobe PDF format if you plan to print or email the report.
Step 2: Choose Preferred Report Delivery Option
There are three options of report delivery: it can be saved on your hard drive, sent via e-mail or uploaded to a website. Check the option you need with your mouse.
Depending on what report delivery option you chose under step 2 the Wizard will take you in the corresponding direction:
Save report locally on my hard drive [click to expand]
Send report via e-mail [click to expand]
Upload report onto a website via FTP [click to expand]
Once you've created a publishing profile click Publish, select the profile you need and click Next. WebSite Auditor will automatically save, send or publish your report according to the settings you configured in the profile.
Note: You can select several profiles at a time, for instance to send, save and publish your report with one mouseclick.
Editing Publishing Profiles
You can edit the existing publishing profiles any time in Preferences > Publishing Profiles. Simply select the profile you need with your mouse and click Edit.
You'll be able to change the Report Type, Delivery Option and Report File Settings. Press Ok to save or Cancel to discard the changes.