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Vitaly Gonkov

Vitaly Gonkov has been actively involved with search engine optimization and social media marketing since 2010. Vitaly has a broad range of expertise that spans many different types of SEO & SMM strategies and techniques. He is passionate about blogging, social networking and enjoys the challenges presented by this dynamic industry.


Missed SEO Opportunities (Part 1): Fixing Pages that Could Do Better for SEO

September 20th, 2013 | Vitaly Gonkov

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SEO is like a huge iceberg. Alongside with well-known standard practices, there are lots of unseen elements, all working in concert to deliver collective impact on website rankings. The more seamlessly the whole system works, the more productive an SEO campaign is.

Hence, the major priority of any website promoter is to ensure that they do not overlook any important SEO aspects and consider both popular SEO techniques and little-know SEO tweaks when planning their campaigns.

This practical guide will teach you how to:

- find undetected issues that may hold back site's ranking progress;
- enhance popular SEO practices with some little-known tweaks;
- use site ranking potential to the fullest extent.

 

So, let's roll up our sleeves and get down to work.


The Ultimate Guide to Hiding Webpages from Indexation (Part 2): Mastering Duplicate Content Issues

September 9th, 2013 | Vitaly Gonkov

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In the first part of the article we learned how to instruct search engines not to index certain webpages. In this post we are going to figure out how to deal with duplicate content issues.

 

What is duplicate content?

 

The term 'duplicate' can be applied to any content located in more than one place on the Web.

Basically, there are two types of duplicate content: off-site and on-site. Off-site duplication is when the same content is found on two or more different sites. On-site duplication is when identical content appears on two or more pages of one and the same site.

 

Examples of duplicate content  

Off-site

  • Scraped content (the one that was illegally copied from one site to another).
  • Syndicated content (includes blog posts, RSS feeds, podcasts, email newsletters, etc.).
    Read more »

The Ultimate Guide to Hiding Webpages from Indexation (Part 1): Setting Indexation Rules

September 5th, 2013 | Vitaly Gonkov

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Indexation of site pages is what search engine optimization process starts with. Letting engine bots access your content signifies that your pages are ready for visitors and you want them to show up in SERP, so all-embracing indexation sounds like a huge benefit at first sight.

However, there may be cases when you can get more value from keeping certain pages of your site out of indexes.  This post covers the main cases when it's more prudent to hide your content from search engine's attention.

And the first question is:

 

Which pages of a site should't be indexed by Google?

There are a number of reasons you would want to hide your pages from search engines' crawlers. Among them are:

  • Privacy

Protecting content from direct search traffic is a must when a page holds personal information, confidential company details, information about alpha products, users' profiles info, private correspondence, registration or credential requirements. Read more »