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7 ways to make sites fun and get links and traffic

October 23rd, 2013 | Ksenia Dobreva

Name:

Websites fun and Easter EggsWe do remember that people share things they like. Easter Eggs and fun stuff on websites is a wonderful way to promote your business, and here's why:

  • You get natural links.

    Your funny page is very likely to appear in numerous trick collections on the web. Also people share great stuff on Reddit and forums.

    Thus, your link profile will benefit from being listed in a Mashable website Easter Egg list (or any other trusted website).

  • You get traffic.

    While people share your trick with friends and on social, you are going to receive high traffic from these shares around the year.

  • You get social shares, which brings you more traffic and all the benefits of social presence.

  • You give people fun and entertainment, which is as important as creating valuable content. Making fun is extremely helpful during the holiday season. Also it can be a piece of great evergreen content regardless of the season.

  • You give unique experience. Fun and unexpected stuff on a website guarantees people remember you and your company.

Read more »

Redefining Link Bait Techniques: What Works In 2013

July 18th, 2013 | Alesia Krush

Name:

Viral marketing and its SEO cousin link bait have been around for a while.

By method of trial and error, marketers have long figured out emotional "hooks" that entice people to click "Like" or "Share", link to content and engage with it.

However, do these hooks stay the same or do they undergo transformation over time?

If we look at what pieces of content have gone viral in the industry in recent times, we'll see that the same good old link bait drives such as humor, freebies and others still work very well.

However, they're implemented in a slightly different way, with a twist.

How? See for yourselves. Read more »

Getting ready for link building in 15 minutes: Excel link prospecting template inside

June 17th, 2013 | Max Poliakov

Name:

Many SEOs think that finding link prospects is a rather boring and tedious task because sometimes it takes days to select a reasonable quantity of good sites. In this guide I'll show you how to reduce the time spent on this activity from several hours to 15 minutes using Google and an Excel spreadsheet you can download for free below.

When it comes to finding sites for link or content placement, all SEOs can be divided into 3 main groups:

  • Novices. They don't know where and how to search and filter results.
    Estimated time spent on the research is from several days to "damn, let's skip it and do something else!"
  • Intermediates. They know what they need to do and filter the results using a couple of tricks.
    Time spent ranges from several hours to one working day.
  • Professionals.  They know all the best practices of finding what they need, have a number of tools to help filter the data (quite often they develop the tools themselves).
    Time required is 15 minutes max.

By link prospecting I mean searching for appropriate websites which don't link to my site BUT will most probably place a link to it if I knock at their door.

Good news: after reading this guide you'll be able to do link prospecting at the velocity of sound.

Link prospecting at the velocity of sound

Read more »

4 Link Building Strategies I’ve Had A Lot of Success With Lately

April 22nd, 2013 | Link-Assistant.Com

Name:

guest post by Brian Dean

Are you looking to add something new to your link building campaigns?

While there are plenty of classic link building strategies from 2009 - like guest blogging and press releases - that still work, it's important to mix things up.

Why?

Because if there's one thing to keep in mind about SEO it's that you shouldn't rely on a single technique or strategy to rank. Otherwise, if Google decides to devalue that particular link type, your site could get knocked off the first page overnight.

Well today I'm going to show you a few link building techniques I've had a lot of success with lately.

Although they don't get a lot of attention, they're just as powerful as the bread-and-butter techniques you already know and love.

#1: "Level Up" Other People's Content

1up Mushroom
Full disclosure: I'm a huge video game nerd...

...and I love applying nerdy concepts like experience points and leveling up to the SEO world. Read more »

But My Competition Is Doing It!

January 18th, 2013 | Link-Assistant.Com

Name:

Competitors - (National BMX Championships)

guest post by Nick Stamoulis 

As a site owner myself I know exactly how it feels to see your competition doing everything that white hat SEO link building dictates you don't do—things like link exchanges, blog networks, links from unrelated sites, posting content on article spinning sites, general directory links, etc.—and benefitting from it.

It's pretty frustrating, especially if it seems like they've been at it forever and Google hasn't penalized them for it yet. After all, wasn't that what Penguin was supposed to do? Catch our sneaky and spammy competitors that were trying to stay one step ahead of the algorithm and nail them so sites that deserve to own the SERPs, like ours, actually do.

And even in the aftermath of Penguin and all its refreshes, in which a lot of sites were hit hard, there are still a few sites here and there that seem to be riding off into the sunset with the traffic that our sites should be getting. Read more »

Bring Old Content to Life and Attract New Links

December 19th, 2012 | Link-Assistant.Com

Name:

guest post by Nick Stamoulis 

If you've invested any time and effort into content marketing in the past year, chance are you sitting on top of some great content.

But just because a piece of content is old that doesn't mean it can't still attract new links for your site! In fact, older and aged content tends to do better in the search engines because it's more trusted, so why not leverage this little bit of extra value and bring your old content back to life!

Here are 5 ways you can bring new content to life and use it to generate new links:

1. Update white papers for 2013.

If you've ever written a white paper you know that it's no easy task. Even if you're used to pumping out a lot of great content on a regular basis, writing, publishing and promoting a white paper is a big step up from the usual blog post.

Let's say it takes you an hour or two to write a 500-1000 word blog post—how long did it take you to write that 9 page white paper? Chances are most of the content in your white paper is still relevant to your target audience, and even if there have been major updates to you industry in the past year all you need to do is add a new section as needed. Read more »