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7 Ways Your Mobile Strategy is Failing (And You Probably Don’t Even Know It)

January 29th, 2014 | Link-Assistant.Com


guest post by Jayson DeMers

Having a responsive site design is a great first step toward mobile optimization, but it’s not the golden ticket. Many site owners and webmasters assume that once they have a 'mobile-friendly' site, there's no longer a need to think about the kind of mobile experience you're delivering.

Unfortunately, having a responsive website design doesn't let you off the hook that easily. Following are 7 ways your mobile strategy may be failing, without you even knowing it.

But first, if you need a refresher on why mobile-optimization is critical for your business, see "You're Losing Money if You Aren't Mobile-Friendly Yet". Read more »

5 ways to develop mobile presence

October 10th, 2012 | Aleh Barysevich


mobile seo

Internet getting increasingly mobile has long been a hot topic. Naturally, lots of site owners are embracing mobile search to increase multi-screen audience reach and drive more traffic to their sites.

In this post, I'll share different approaches to engaging with mobile users. One normally decides what approach to use based on the size and the type of their business, and the resources they can allocate for a mobile campaign.

1. A mobile website

This approach lies in creating a separate version of your site to show to mobile visitors. As a rule, the mobile version has less content than your original site and offers navigation that's far better suited for mobile browsing. Read more »

Mocial Marketing: What It Is And When It Will Work For You

February 1st, 2012 | Link-Assistant.Com


guest post by IslaMarie Turnbull

Mocial is a term which has only recently come into more common use in the digital marketing and SEO industries.

This new term plays on the sudden growth in popularity of mobile devices and highlights the requirement of mobile specific marketing practices.

There are a number of reasons why this new term has emerged, however put simply it purely reflects the shifts in market trends and highlight the requirement of flexibility in the marketing and digital industry.

Why Do We Need The Term 'Mocial'? Read more »

Mobile SEO: Building Mobile-Smart Webpages

April 26th, 2011 | Alesia Krush


mobile deviceAccording to a research by Morgan Stanley, the Internet is expected to get predominantly mobile by 2014. The mobile Web is developing faster than the traditional Internet, because there are more people in the world who own a mobile phone than those who have a desktop/laptop, especially in developing countries.

Besides, the widely spread belief that the mobile Internet is basically used by people on the go is far from being true. About 65% of mobile Web users go online at their homes or at work, and only 35% of them surf the Web while in transit. And, even though today most mobile users go online to send an email, read the news, visit a social network or make a payment, experts predict the growth of mobile search in particular, as mobile browsers evolve to provide a better user experience.

Have you ever visited your website from, say, an iPhone? It may look very different on a mobile gadget than it does on your desktop. Moreover, a mobile search engine may rank it higher or lower than a regular SE would, for one and the same keyword. Yet not many site owners nowadays take mobile SEO seriously. Well, they should, since the mobile Internet will most likely be the future of the World Wide Web.

So, there are two goals to achieve while optimizing your site for mobile devices:

  • get top rankings in the mobile SERPS
  • make your site's layout mobile-friendly Read more »