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Share and win a free copy of #BuzzBundle!

November 6th, 2013 | Ksenia Dobreva

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BuzzBundle Giveaway

Holiday season is in its full play!

Discounts, coupons, giveaways, sales, contests, special offers online… And it takes a great deal of efforts to promote them. But BuzzBundle is right here to help you.

It allows to promote your content on blogs, forums and social media, get traffic and leads, spread the word about your offers and make your holiday activities truly successful.

To make this wonderful time even hotter, we give you an opportunity to win a copy of BuzzBundle for free! Read more »

Top 15 SEO Experts to follow on Twitter

October 25th, 2013 | Olga Filonchuk

Name:

followBeing new to something sucks anywhere and anytime. Being a young specialist in SEO can make your head explode as this industry is for the one who has the guts to keep a finger on the pulse of any minor change in a vagarious SEO world.

This is why we've prepared this list of SEO pros to follow on Twitter. These folks are fast, have relevant experience, personal opinion and can also have a decent chat with you.

The choice isn't based on followers' count like the majority of resembling posts but rather on:

  • Influence in the industry
  • Ability to produce genuinely unique opinion that at times contradicts with an established opinion in the industry
  • Whether a user is active on Twitter
  • Whether a user responds to ''ordinary mortals'' Read more »

The Ultimate Guide to Brand Management for Online Marketers

October 21st, 2013 | Alesia Krush

Name:

brand logos

 

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

David Ogilvy

 

 

 

What is a brand? It is a visual, auditory or conceptual image (or all these things at once) that people associate with your product or service.

For instance, when one sees the red Coca Cola logo or hears the Coca Cola signature tune, such things like the taste of the beverage, its texture and color spontaneously spring to mind.

The brand also helps your product or service stand out in the market, but whether you achieve this or not depends on how well-researched and ingenious your branding strategy is.

In short, brand management lies in creating and maintaining your brand's image in such a way that it is:

  • easily recognizable (this is achieved by being proactive and consistent with branding efforts) Read more »

7 steps to crafting a perfect default message in Twitter sharing button

October 4th, 2013 | Olga Gabdulkhakova

Name:

 

One of your very first steps in promoting your content is making your posts easy to share.

In particular, when pressing a tweet button, your readers should get a default message they can tweet right away – with no need to change it.

Of course, those who want to go an extra mile and let you and your content shine in their Twitter feed will still be free to change the message you originally have.

Still, the point here is that your default tweet message should be ok to spare people from extra work and still have all the necessary elements to make your content appealing.

Below you'll find a 7-point checklist to craft a perfect default tweet message. Read more »

12 smashing ready-to-use ideas for corporate social media posts

September 27th, 2013 | Link-Assistant.Com

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12 ideas for corporate social media posts

One of the worst feelings an SMM manager has is when you put your heart and soul into updates on social media networks, yet you get little response to your posts.

The reason for that might be little diversity in the content you share.

We all know that social media strategy needs variety, yet you would sometimes just run out of ideas.

In this post you'll find 12 options for corporate social media updates you can use right away. The examples are truly inspiring!

1. Share your blog posts, news, features, events, sales etc.

Though sharing corporate updates sounds like an option on the surface, and it's kind of always on your radar, it sometimes seems that you don't have anything of the kind to share. Read more »

Hippocratic Oath of a Social Media Manager: 30 Commandments

September 12th, 2013 | Olga Filonchuk

Name:

Some snobs say Social Media managers are useless staff and get their salaries for the job that could have been distributed between other departments with no harm. I will not fight with them (no, not today) and would rather suggest we imagined that SMM was as important as medicine for instance.

Imagine, you've entered the university to study SMM and now you're about to say your Hippocratic Oath. How will it look like?

social media oath

Read more »