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SWOT Analysis Of A Typical Start-Up Social Media Strategy

January 1st, 2016 | Olga Filonchuk

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Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding?

First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round.

You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.

Practically any social media strategy has a resembling life circle.

Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back.

Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.

Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.

The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).

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The History Of Hashtag: A True Cinderella Story

November 28th, 2013 | Olga Filonchuk

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Hashtags have become an integral part of our social media lives that have a clear projection in our ''real lives''. They are everywhere – on Twitter, Facebook, Google+, Instagram, etc. Have we ever thought of the origin of hashtag and when exactly it became so ''mainstream''?

Hashtags didn't always have such prominence in our lives and their transformation can be called a true Cinderella story that you can read in this post. Let's start from the very beginning.

Time before Social Media

You'll be surprised but hashtag was firstly introduced in 14 century, spelled like ''lb'' and meant a pound in weight. In spite of its true origin the so-called pound sign has acquired some extra meaning as a hashtag on Social Media.

In 1988 hashtags were firstly used on a platform named Internet Relay Chat. Basically it's one of the first protocols on the internet that was used to send messages in real time. Hashtags were used to group messages and various information such as images, text content, videos and the like. # sign was used for its primary purpose – search. Read more »

What Social Sites Give You Dofollow Links? Here Are the Top 10 of This Year

August 1st, 2013 | Alesia Krush

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When you share stuff on Facebook, Twitter or other social networks, are the links you get in return counted by Google?

In fact, most links that come from social media sites are nofollow, that is, they don't pass any PageRank value to the pages they're pointing to.

Are there exception? Absolutely! Check out my latest post on Social Media Today that provides a list of top 10 social sites that give marketers an opportunity not only to share their content on social networks, but also to get dofollow links from those sites!

Social Media Managers : what they do & what they should do

July 16th, 2013 | Ksenia Dobreva

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social media

As a Social Media Manager at Link-Assistant.Com I participate in social media communities, talk to people that work in the same field, including SEOs, Internet Marketers, PPC specialists and so on.

All in all specific jobs often are surrounded by numerous misconceptions, and I believe this is almost inevitable. And there is a big misconception about the job of a social media manager. It comes from people who manage social media networks and from those who do other jobs in companies. Read more »

Typical Day Of A Social Media Manager in GIF

June 21st, 2013 | Olga Filonchuk

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You just wake up and wish it were all finished

But you walk into the office like a pro Read more »

Kiss Your Pinterest Strategy Goodbye

March 4th, 2013 | Olga Filonchuk

Name:

''Oh, cut out my heart. Throw my liver to the dogs.''

Henslowe, ''Shakespeare in love''

Just to make sure that I've made it clear enough for everyone and from the very beginning. THIS is not a Pinterest social media strategy.

 

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