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7 steps to crafting a perfect default message in Twitter sharing button

| Posted in category Social Media Twitter


One of your very first steps in promoting your content is making your posts easy to share.

In particular, when pressing a tweet button, your readers should get a default message they can tweet right away – with no need to change it.

Of course, those who want to go an extra mile and let you and your content shine in their Twitter feed will still be free to change the message you originally have.

Still, the point here is that your default tweet message should be ok to spare people from extra work and still have all the necessary elements to make your content appealing.

Below you'll find a 7-point checklist to craft a perfect default tweet message.

1.     Include a title or a brief description of what the content is about

Sometimes bloggers would skip the post title and include a less focused description to their default tweet text. For example, "Currently reading" in the message below doesn't tell much about the content to be shared:

I think such practices should be avoided. Though this message can be tweeted right away with no effort on your reader's side, it'll be lost in their Twitter feed. Instead, you need a message that'll promote itself, so be more specific on what the post is about:

2.     Add the twitter handle associated with the blog

Make sure you mention your twitter handle in the default tweet message. This way, you'll give more exposure to your Twitter account and will get an extra opportunity to see who twitted your content.

3.     Mention the author's twitter handle if relevant

If your blog publishes content by multiple authors, make sure you give them due credit. A great practice is to include both the author's and the blog's Twitter handles:

4.     Cut out the blog's title

Sometimes the blog's title would be automatically included into the default tweet message:

In the example above blog title is quite short and it doesn't rob you of too many symbols from the 140 limit. However, in case of longer titles, symbol count might be crucial, so make sure you cut out the blog title from the default tweet message.

5.     Consider URL shorteners

When sharing URLs on Twitter, you have 3 options:

(1)    Share the full URL without changing it:

(2)    Use a free URL shortener like, and

(3)    Use a custom URL shortener:

From the point of view symbol count, it doesn't matter if you choose a short or a long URL.

Twitter counts all URLs for 22 symbols no matter what their length is.

However, shorter URLs are believed to be easier to track., for example, provides great analytics and lets you see whose tweets have given you most exposure.

Custom short URLs, in addition, are more readable and memorable, and can help you to establish your brand.

6.     Include hashtags

Hashtags are a simple search tool. People follow hashtags for keywords and trendy topics.

With that in mind, you can get extra exposure to your content if you include a hashtag to you default tweet message:


7.     Make sure the message fits into 140 symbols

Last but not least, you default tweet message should not exceed 140 symbols. Otherwise, you readers will have to do extra work and figure out how they should cut down on your standard text.

Having followed the previous steps, you might have already decided which twitter handles you'll use and whether hashtags make sense for you.

With this data at hand, calculate the maximum title length your authors can use and keep to that standard.

For example, you decide that your sample tweet will be as follows:

Post title + URL (22 symbols) + via @LinkAssistant (18 symbols) + #SEO (4 symbols) = 140 symbols

It mean that your post title should not exceed 90 symbols (space between elements are to be counted as well), and that's the standard you should stick to in our blogging guidelines.

Over to you know. What does your default tweet message look like? Any important tweak you'd like to add? Share your ideas in the comments below!

Image credit: iStockphoto

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