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How to Write Killer Blog Comments That Promote Your Biz

| Posted in category Internet Marketing

A lot of people leave blog comments for fun. But for us, Web marketers and SEOs, it is also a way to reach out to other community members and promote our brands. Do we always succeed? Here are some tips on how to write blog (or forum) comments that become a big assert to your marketing campaign.

But before sharing these useful tips, I would like to announce the Golden Rule #1 of power commenting, which is…



Ok, now, let's start.

1. Nobody likes the spammy guy

This is something I never understood. Why would some people leave meaningless one-liners that do not help their business anyway? Don't they have better things to do?

Anyway, no one likes the spammy guy, and it's wrong to think that the more comments you leave the better.  Some folks write comments just for the sake of getting a link to their site. But even if someone clicks on that link out of curiosity, this is unlikely to bring in any targeted traffic or lead to conversions. Not to mention, that, I, personally, do not trust links implanted in goofy one-liners.

2. Be helpful and informative

The key to successful blog commenting is to be helpful and share thoughts and ideas that benefit other readers. If you don't have anything useful to say - then don't. Some bloggers go fishing for posts they can leave comments to, just to increase their online presence. I'd recommend considering only those posts that really spark your interest, because genuine interest, or the lack of it, always shines through.

3. Build on other people's posts

Well... it's kind of like piggybacking, but it's really not. What I'm talking about is that, sometimes, you might have a "point 7" to add to the list of 6 points covered in a post. And it's a real, full-fledged point that you can make. Out of experience, I can say that such post extensions tend to perform really well in terms of the amount of traffic they attract to your site, and in terms of getting you the reputation of a knowledgeable blogger.

4. Avoid long-winded comments

Some people comment in the "stream of consciousness" manner, which is not a bad thing if you are writing a book, or if you are James Joyce. 😉 But as for me, I hardly ever read lengthy, poorly structured comments. Yes, it is possible that they have a rational idea ingrained in them, but I got neither the time nor the wish to extract it. Brevity is the soul of wit.

Thus, structure your comment in such a way that your points can be easily singled out. Make use of paragraphs, bullets, bold text and italics, etc.

5. Use your real identity

If possible, use your real name and last name to create a profile. This way bloggers will trust you better, especially if you provide a link to your Twitter, Facebook or other accounts. Why is this so important? Because you never know what to expect from a guy/girl called flks123. Besides, when people cannot imagine who is behind the name, their trust for the person decreases substantially.

However, for various reasons, you might not want to provide your real name. In this case it's best to come up with a descriptive nickname and use your picture as an avatar.

6. Follow up on your discussions

After you leave a comment, don't forget to go back and check if anybody replied to it. If you react to comments posted in response to your comments, it will show that you are not a spammer and are genuinely interested in this discussion. In a word, this will help you create a positive image for yourself.

7. Be nice

Just like one-liners, hate comments are a complete waste of time. Well, most blogs and forums would simply not allow hate comments of any type and quickly ban foul mouths. So, even if a post or a commenter is irritating, or you strongly disagree with somebody's point of view, it's best not to respond with a spiteful lash-out. Remember, blog commenting on the World Wide Web is like international relations - you have to be diplomatic.

8. Check your spelling and grammar

Oh, those typos. Well, writing a comment is not like filling out an official document. But still, typos look unsightly, and grammar mistakes spoil the general impression from your comment. Try to be as close to the ideal as possible. Otherwise, if your post contains more typos than correctly spelled words, it only shows that you are lazy or were not that interested in leaving that comment.

9. Provide links to your site wisely

Doesn't it look ugly when a commenter sticks a link to his site into every comment he makes? Especially if his signature already contains a link? It's just like spam - not welcome, not effective and only wastes one's time.

The best practice is to place links in signatures, profile names, etc. If you reach that point when fellow bloggers trust you and are eager to learn more about you, they will check out that link in your signature anyway, without any pressure on your part. So, instead of trying to sneak a link into the body of your comment, better put it where it belongs, and concentrate on writing helpful comments.

10. Know what links bring you link juice

Most links in comments nowadays are "nofollow" by default. It means that such links bring you zero SEO value. In fact, the "nofollow" attribute was specifically designed by Google to fight comment spam.

But some blogs or forums might not use this attribute on comment links. To find it out, you can either (1) read the blog's rules and guidelines, or (2) press Ctrl+U > Ctrl+F and search for the visible part of the link (aka anchor text) and see if it's accompanied by a "nofollow" attribute.

And remember, commenting on blogs and forums is not as easy as it seems. It takes time and hard work to become a community member in good standing. But when you do, each comment you leave can turn into a nano marketing campaign that will contribute greatly to your overall promotional efforts.

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