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New Rank Tracker: 20 keyword tools and advanced analysis options for a forefront SEO strategy

Link-Assistant.Com | Posted in category Keyword Research Link-Assistant.Com News

rank tracker blog new

Just like a rock'n'roll career starts with booze, a flower with a seed, and winter with a ...well… W, SEO starts with keyword research. If that sounds like a broken record to you, please, don't leave just yet, we got a new version of the song. Remixed and remastered, if you like.

In this post we'll show you how to

  • leverage more keywords than your competitors will ever know existed
  • quickly and effectively analyze large sets of keyword data
  • pick exactly the best keyword opportunities out of hundreds of options
  • force searchers into visiting your site and persuade them into buying by building trust and authority

Just for the sake of completeness, keyword research is the process of picking the search terms you want to optimize your site for. Let's get it straight, you can't do it by hand if you want to come up with a decent list of keywords, so you've gotta use seo software to automate the process to some extent.

There are a lot of keyword tools out there to help you get the job done. Most SEOs lean on Google AdWords Keyword tool. Some prefer other tools like Wordstream, SEMRush, Wordtracker, etc.

The smart guys, however, never trust one data set and explore all of the best keyword sources. They make use of all the keyword data there is to be had and only take their shot when they've had a good view of all the targets in the field.

That's what effective keyword research is all about.

But... [there's always at least one 'but' to ruin a great picture, huh?] ...but going through all the keyword tools, gathering the data, putting it together and breaking it down for analysis is ..well.. a pain in the rear.

Good news is we've got a magic pill to take all the pain out of effective keyword research.

image for keyword research post

Oops…wrong slide…sorry…here's our keyword research pill:

rank tracker box

Rank Tracker – Your One-Stop Shop for Keywords

Rank Tracker is well-known in the industry as a fast and accurate rankings checker but it's much more than that. Just look under the hood and explore what hides under the Rank Tracker's 'Suggest' button.

keyword suggestion option

There you have direct access to 20 different keyword tools that have proven to be the most effective and reliable sources of keyword data.

new keyword research tools

Alongside with the industry standard Google AdWords Keyword tool Rank Tracker lets you leverage the less popular but nonetheless powerful keyword research options. Let's take a closer look.

Exploring all of the keyword opportunities

There are 20 keyword tools in Rank Tracker and, basically, these are all the tools you could possibly care about. We won't feed you with boring lists and descriptions of the tools. You can quickly explore and try them all by simply downloading the free version of Rank Tracker.

Instead we'll take a tour of the new keyword tools that have just been added to the mix.

New keyword tools in Rank Tracker

Today we've released a new version of Rank Tracker with 4 new keyword tools onboard:

  • Google Trends for Websites
  • Yahoo Search clues
  • Bing Related search suggestions
  • Ask Related search suggestions

Let's take a brief look at each of them, starting with the simple ones.

Note: Want to try the new features as you read? Restart Rank Tracker to get the update automatically or download the new version if you don't have the software installed yet.

Whenever you search for anything on Google or almost any other search engine you'll see 'related searches' blocks with topics related to your query.

ask-and-bing-related-searches

These sections are great places to look for new keywords. The suggestions are based on real-life searches and they come in tightly-knit groups built around your seed keyword, which makes the data instantly actionable.

Although the suggestions are really useful, search engines don't provide a handy way to get them. Manually typing in your keywords and picking up suggestions is neither effective nor enjoyable.

With Rank Tracker you can feed in as many keywords as you like and get all the suggestions for them in a click of a mouse.

Now to the more advanced keyword tools that let you

follow your prospects all along their search flow,

from initial product research up to the sale.

Search flow keyword tools

Google Trends for Websites

Google trends for websites provides insights into the search traffic to a website. It shows what countries the visitors are from, what sites they also visited and what keywords they also searched for. While all this info can be really useful we're mostly interested in the latter.

google trends for search

As you see in the screenshot above searchers who visit fender.com also search for Epihone, Gibson, Ibanez, etc – that is the direct competitors of Fender. How is this data useful?

Well, besides learning who your major competitors are (which you probably know anyway) you can see what keywords your potential clients search for. By optimizing for such groups of keywords you drastically increase your chances of getting the click, building brand awareness and following your prospective client up to the sale.

Here's how this works.

Leave customers no choice except buying from you

Suppose you work for fender.com. You run the site through Google Trends and see that visitors to your site also search for Seymour Duncan, Epiphone, Gibson etc.

Here's what happens if you get into the top 10 for all or most of these keywords:

The searcher looks for fender and sees you site. Then he searches for Seymour Duncan and there's your site again. He looks up Epihone and your site pops up on the front page. You get the idea.

By repeatedly showing up in the search results for the keywords your clients are interested in you increase your chances of getting a sale big time.

Now let's see how this works in Rank Tracker:

Instead of looking just at your site you can see into the trends profiles of the top ranked websites for each of your keywords.

You select a number of seed keywords you want to build your list on. Rank Tracker finds the top ranked websites for each term and runs them through Google Trends for Websites. This gives you a list of keywords popular with your prospects.

Unlike with other keyword research tools, here you get the keywords that enable you to repeatedly show up in the search result of your prospective clients. By optimizing for such keyword clusters you'll increase your clickthrough rates, reinforce your brand and jumpstart your conversions.

Your site will become stickier, you'll get more returning visitors, loyal customers and who knows maybe even key business partners.

Yahoo Search Clues

Yahoo Search Clues is a brand new keyword research tool from Yahoo that's just been released to the public. Similarly to Google Trends, Yahoo Search Clues shows you what keywords people searched before and after a particular query.

yahoo clues

They call it Search Flow. This data helps you better understand how your prospective clients use search engines. Again you can target such search groups to repeatedly show up in searches to lure the searchers into buying.

Keyword Analysis or spotting the fattest keyword in the pack

No doubt, using multiple keyword tools is the most effective keyword research strategy. But it has its own downsides. The more tools you use – the more keywords you get. The more keywords – the harder it is to pick the best ones.

Obviously you can't optimize for all of them, and you don't really need to. But how do you choose which keywords to take on?

There are a number of criteria in the keyword analysis mix. A worthy keyword should be:

  • popular (frequently searched for)
  • relevant (you need to have what the user is looking for on your site)
  • and converting (the visitors that find you by that keyword should be your potential clients, subscribers, etc.)

Roughly that's what keyword analysis is about. But the picture above lacks one important piece…

And that is how competitive the keyword is.

Competition Analysis

Suppose you've found a smoking hot keyword that's relevant to your business, boasts mind-blowing search volumes and has a huge commercial potential sticking out from behind it. That doesn't mean you should target it... just yet.

Before jumping into the unknown waters you need to check whether you're fast, big or smart enough to swim with the fish that live there. So the question is:

How do you evaluate your chances of ranking for a particular keyword?

Quite often SEOs get lured by overwhelming search volumes and pick up fights they can't win.

On the other hand, a keyword niche which at first glance seems to have cut-throat competition, can turn out to be a walk in the park with no real danger to your throat, whatsoever.

image for keyword research post

Obviously you can’t manually go through the SERPs for each of your keyword and research the competition. With hundreds and even dozens of keywords on your list it's just not possible.

Here's a better solution.

Rank Tracker's Keyword Efficiency Index [Now Updated!]

Rank Tracker will quickly help you estimate the search volumes and competition for each of your keywords. This volume-to-competition ratio is what SEOs call Keyword Efficiency Index (KEI).

keyword efficiency index

You can prescreen the keyword suggestions you get and choose which ones to add to your project, and you can check and update the KEI at any point.

While getting the search volume estimates is pretty simple, evaluating the competition is a much tougher task. But here's how the new KEI formula handles it.

In the new version of Rank Tracker you can quickly check how many competing pages:

  • show up for your target keyword in your search engine of choice
  • show up on the exact match of your keyword (as in a search for "rental cars" with quotes)
  • have the keyword in the title (allintitle)
  • have the keyword in URL (allinurl)
  • have backlinks with the keyword in the anchor texts, etc.

And you can use any combinations of the above for instance:

You can check how many of the competing pages have the keyword in the title, in the URL and in the anchors of backlinks pointing to them. These will be the toughest ones to compete with, so the fewer there are of these, the easier it is to rank for the keyword.

Simply go to 'Preferences' -> 'KEI Settings' -> 'Competition' and choose your preferred competition analysis method.

advanced competition research

 

If the above sounds like rocket science to you, simply leave the default option on and you'll still have a clear picture of which keywords are the real deal.

Once you've configured your method of checking the competition, you can evaluate hundreds or even thousands of keywords in minutes.

Finding hundreds of new keywords and choosing the best ones has never been easier. Go ahead, download the new Rank Tracker and get a list of refined and distilled keywords within minutes.

New opportunities are just a couple of clicks away, so go grab them.



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