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Redefining Link Bait Techniques: What Works In 2013

July 18th, 2013 | Alesia Krush

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Viral marketing and its SEO cousin link bait have been around for a while.

By method of trial and error, marketers have long figured out emotional "hooks" that entice people to click "Like" or "Share", link to content and engage with it.

However, do these hooks stay the same or do they undergo transformation over time?

If we look at what pieces of content have gone viral in the industry in recent times, we'll see that the same good old link bait drives such as humor, freebies and others still work very well.

However, they're implemented in a slightly different way, with a twist.

How? See for yourselves. Read more »