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How to Move a Domain without Losing Its SEO Value

October 17th, 2013 | Vitaly Gonkov

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Setting up a new website, we all hope that it is built once and for all. However, there may come a time when one has to move their domain.

There are lots of reasons why the procedure may be necessary. That can be a change of a domain name as the result of a rebranding campaign, merging domains after one company takes over another, etc.      

Whatever reasons for moving a domain are, it's important to undertake the process wisely and carefully. Otherwise, you are running a risk of losing all the authority you have been building for your initial website.     

This guide will teach you how to:    

  • choose a domain to move to;
  • prepare your current domain for the transfer;
  • actually move a domain;
  • redirect SEO value to a new domain;
  • organize the structure of a new domain;
  • monitor a new domain after migration.

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