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Pandas, Penguins and Beyond: Why SEOs Will Never Forget 2013

December 4th, 2013 | Alesia Krush

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Whether we like it or not, we SEOs depend on Google. Sometimes it feels like living in a tornado-plagued region: one needs to constantly watch their back, since you never know what to expect from the skies.

And, oh boy, did Google keep us on our toes this year! Heralded by the first release of the Penguin update in 2012, Google's all-out war on web spam only gained force in 2013. Several big algorithm updates have been rolled out, creating new winners and losers in the SEO camp.

So, what exactly has changed, and what impact did it have on the effectiveness of the SEO tactics we use today? Let's go over the most important milestones.

[Jan 22] Panda refresh rolled out

At the turn of the year, many SEOs observed palpable search results fluctuations. Google had kept silence for a while, but eventually announced a Panda refresh that affected 1.2% of English queries on January, 22. Read more »