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How Google SERP Changed in 2013: Local Carousel, GIF Search and More

December 9th, 2013 | Alesia Krush


Have you noticed how much Google's search results page changed this year?

I bet even the average user has noticed, while SEOs who habitually keep their fingers on Google's pulse are nearly feeling dizzy by now. I mean, holy carousel!

Needless to say, the way Google organizes and presents search results affects how much exposure a publisher gets from the search engine. So, we decided to do the ultimate recap of the major changes introduced to Google SERP layout in 2013.

Let's start with the changes that occurred in organic search. Read more »

5 reasons you shouldn’t be chasing Google’s In-depth articles

August 20th, 2013 | Olga Gabdulkhakova


Is it worth chasing Google In-depth articles Earlier this month Google announced the introduction of in-depth articles into organic search results. This section was created to help users find well-researched write-ups on broad topics.

To add to that, Google provides clear instructions on how webmasters can help Google bot find their in-depth content and thus increase their chances of being placed in the new section.

An extra slot in Google's 1st page suggests SEOs get yet another chance to give their sites more exposure. But the question is: should webmasters chase in-depth article section?

We believe there are a number of reasons why it might be not worth it:

1.       In-depths articles are targeted towards broad poorly-targeted keywords

Presently (and this will most likely be the same in the future) in-depth articles show up for broad queries Google users type in to get most general information, e.g. global warming, coal, gender: Read more »