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How Google SERP Changed in 2013: Local Carousel, GIF Search and More

December 9th, 2013 | Alesia Krush

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Have you noticed how much Google's search results page changed this year?

I bet even the average user has noticed, while SEOs who habitually keep their fingers on Google's pulse are nearly feeling dizzy by now. I mean, holy carousel!

Needless to say, the way Google organizes and presents search results affects how much exposure a publisher gets from the search engine. So, we decided to do the ultimate recap of the major changes introduced to Google SERP layout in 2013.

Let's start with the changes that occurred in organic search. Read more »