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How to save your website from Google Image Mismatch Manual Penalty

November 14th, 2013 | Ksenia Dobreva

Name:

Google continues its work on cleaning search results from websites that use any kind of manipulation or spammy techniques.

A new type of manual penalty has been introduced to webmasters. It is called Image Mismatch Manual Penalty. That's how Google explains the meaning of it:

If you see this message on the Manual Actions page, it means that some of your site's images may be displaying differently on Google's search results pages than they are when viewed on your site.

Image mismatch penalty will affect how your site's images are displayed in Google.

Many site owners may be wondering if they're using images right, and whether their websites are vulnerable.

We'll explain the meaning of the punishment and give some recommendations on how to avoid seeing another manual penalty message in your Google Webmaster Tools. Read more »

The Ultimate Guide to Hiding Webpages from Indexation (Part 2): Mastering Duplicate Content Issues

September 9th, 2013 | Vitaly Gonkov

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In the first part of the article we learned how to instruct search engines not to index certain webpages. In this post we are going to figure out how to deal with duplicate content issues.

 

What is duplicate content?

 

The term 'duplicate' can be applied to any content located in more than one place on the Web.

Basically, there are two types of duplicate content: off-site and on-site. Off-site duplication is when the same content is found on two or more different sites. On-site duplication is when identical content appears on two or more pages of one and the same site.

 

Examples of duplicate content  

Off-site

  • Scraped content (the one that was illegally copied from one site to another).
  • Syndicated content (includes blog posts, RSS feeds, podcasts, email newsletters, etc.).
    Read more »

The Ultimate Guide to Hiding Webpages from Indexation (Part 1): Setting Indexation Rules

September 5th, 2013 | Vitaly Gonkov

Name:

 

Indexation of site pages is what search engine optimization process starts with. Letting engine bots access your content signifies that your pages are ready for visitors and you want them to show up in SERP, so all-embracing indexation sounds like a huge benefit at first sight.

However, there may be cases when you can get more value from keeping certain pages of your site out of indexes.  This post covers the main cases when it's more prudent to hide your content from search engine's attention.

And the first question is:

 

Which pages of a site should't be indexed by Google?

There are a number of reasons you would want to hide your pages from search engines' crawlers. Among them are:

  • Privacy

Protecting content from direct search traffic is a must when a page holds personal information, confidential company details, information about alpha products, users' profiles info, private correspondence, registration or credential requirements. Read more »