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SWOT Analysis Of A Typical Start-Up Social Media Strategy

January 1st, 2016 | Olga Filonchuk


Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding?

First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round.

You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.

Practically any social media strategy has a resembling life circle.

Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back.

Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.

Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.

The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).

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20 social media resources you need to keep pace with the industry

November 7th, 2013 | Ksenia Dobreva



social media resourcesSocial media is a rapidly changing industry. You can be a skilled social media marketer or an enthusiastic newbie that has social in their blood, but keeping up with the changes is highly important for your work.

What is more, you can't think of social as a separate world with its rules and trends, but you'd rather think of it as of an integral part of internet marketing process.

In this article I'm going to share some resources that I personally use for getting most of necessary information about social media. Read more »

Social Media Managers : what they do & what they should do

July 16th, 2013 | Ksenia Dobreva


social media
Photo Credit: photo by Richard Goodwin,

As a Social Media Manager at Link-Assistant.Com I participate in social media communities, talk to people that work in the same field, including SEOs, Internet Marketers, PPC specialists and so on.

All in all specific jobs often are surrounded by numerous misconceptions, and I believe this is almost inevitable. And there is a big misconception about the job of a social media manager. It comes from people who manage social media networks and from those who do other jobs in companies. Read more »

10 robots.txt files worth to have a look at

July 8th, 2013 | Ksenia Dobreva


Even a junior SEO knows what a robots.txt file is. While performing my marketing job I have come across a lot of interesting cases connected with these files and their usage. So I compiled a list of robots files for you to have a look and enjoy. Read more »

May 24th, 2013 | Ksenia Dobreva


How to segment your online and offline competitors brainy

April 25th, 2013 | Ksenia Dobreva


If you run business offline and online, it is very likely that your offline and online activities are integrated in a great measure. And I’m pretty sure that here you think: oh no, another Captain Obvious article!

But today I am speaking on a very slippery topic, which is not about emergence, or integration, or any other abstract marketing word.

Today I would like to point out some things regarding the confluence of offline and online competitor clusters and ways of analyzing them apart and altogether.

Case Study #1. Nike, or when your partners turn smarter than you

Imagine that you are a Marketing Specialist at Nike. In this case you are able to name your main competitors even if I wake you up in the middle of the night: Puma, Adidas, Reebok. Good!

I believe these brands have severe competition offline. But strong offline presence does not mean a strong online brand. So let us switch to the SERP and see the competition there.

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